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ITB Berlin
Convention
Convention and trade show in one
Thank you for making the ITB Berlin Convention a success!
A heartfelt thank you to all exhibitors, partners, and our Board of Experts for their valuable contributions and dedication. You made this year’s convention a unique platform for exchange, inspiration, and future-focused dialogue. We look forward to welcoming you to the next edition from 3 – 5 March 2026.
Participation is included with the ITB Berlin trade visitor ticket. Tickets will be available from December in the ITB Berlin Ticket shop.
All sessions of the ITB Convention were streamed and can be viewed on our YouTube channel.
You can access the ITB Berlin 2025 Convention Program (PDF, 2031 kB) here.
ITB Berlin Convention 2025 in figures
ITB Transition Lab
Shaping the future of tourism
20 insights in just 90 minutes!
Learn how technological innovations and changing customer behavior are revolutionizing the tourism industry.
The ITB Transition Lab provides you with practical recommendations on digitalization, AI, sustainability, and beyond.
Dive into the key topics shaping the future of tourism: from the integration of AI into the customer journey to the creation of sustainable marketing strategies. The ITB Berlin Transition Lab offers exclusive side-events with 20 compact insights in just 90 minutes, helping you understand how these shifts affect your organization and the actions you can take to come out stronger.
The Board of Experts
Board of Experts as an experienced curatorial team
With a similar lineup, the "Board of Experts" of ITB Berlin, whose members are responsible for one or more of the planned thematic tracks, will once again be in action in 2024. The ITB Berlin has been able to enlist recognized specialists in their respective fields as curators.
Dr. Markus Heller
Managing Partner at Dr. Fried & Partner GmbH
Lea Jordan
Co-Founder at techtalk.travel
Charlotte Lamp Davies
Founder A Bright Approach
Prof. Dr Willy Legrand
Professor at IU International University of Applied Sciences
Prof. Dr. Harald Pechlaner
Prof. Dr. Harald Pechlaner, Professor of Tourism at the Catholic University of Eichstätt-Ingolstadt and Scientific Director of the Competence Center Green Transformation in Tourism
Prof. Dr. Heinz-Dieter Quack
Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes
Dirk Rogl
Founder Travel. Commerce
Dr. Karoline Wiegerink
Professor of City Hospitality, Hotelschool The Hague
Many more friends and partners are supporting the ITB Berlin Convention team with their expert knowledge to create the ITB Berlin Convention experience for you:
ITB Berlin Convention partners 2025
Ensuring a smooth implementation are our partners NEUSTA Grafenstein and Beeftea.
