COVID-19 Is Not The End Of The Tourism Industry, But Nothing Will Ever Be The Same Again

Nothing is as we know it anymore: COVID-19 makes previous knowledge of tourism demand obsolete. Changing tourist flows, travel decisions and spending, customer preferences, growth segments - only slowly is it becoming more clear what the new global travel world looks like.
Statista, the renowned global market research company and statistics portal, is presenting the latest demand data and provides valuable insights into the future of tourism demand.
How is global tourism demand developing and what effect does the Corona pandemic have? To what extent does Corona change the travel habits and preferences of global consumers? Which segments are particularly affected, which might even experience a Corona boom in the future? And what conclusions can tourism providers draw from these developments?
Statista's data and forecasts are an indispensable basis for decision makers of global travel providers.

Speaker
Claudia Cramer
Director Market Research, Statista GmbH

Moderated by
Prof. Dr. Roland Conrady
Scientific Director ITB Berlin Convention, Worms University of Applied Sciences

Business Travel Collapse: Will There Be A Successful Recovery?

It looks like business travel will remain benched on the sideline: home office, video conferencing, MICE shutdown, companies under cost pressure, bankruptcies ... the perfect storm.
Has the business travel segment suffered irreparable damage or can we hope for a successful recovery? What are the plans of global companies and what do their travel budgets look like for the future? How can the business travel segment recover and what can travel providers do now? What developments does the VDR Barometer show?
The president of the German Business Travel Association presents first findings from the VDR Business Travel Analysis 2020 and reveals the status quo in top German companies. He also takes a look at the global business travel segment.

Speaker & Interview Guest
Christoph Carnier
President, German Business Travel Association VDR

Moderated by
Charlotte Lamp Davies
Founder, A Bright Approach

Presentation Slides (PDF, 3.1 MB)

Destination Demand And Choice For Global Travelers – Tectonic Destination Shift In Times Of COVID-19

In times of COVID-19, travel restrictions determine the choice of destination - not customer wishes or tourism providers! How do tourists deal with these travel restrictions? Do they return to their usual destinations after the restrictions are relaxed or do they stick to the new travel patterns? Will former top tourism destinations be out in the future and will new potential for "second-tier" destinations emerge? What should destinations do now to reverse the economic downturn?

Speaker & Interview Guest
Dr. David Ermen
Managing Director, Destination Capacity

Moderated by
Prof. Dr. Roland Conrady
Scientific Director ITB Berlin Convention, Worms University of Applied Sciences

Presentation Slides (PDF, 338.6 kB)

Smart Hotel - Future Scenarios and Current Practice in the Crisis

• Insights into technological scenarios and cognitive environments
• How digitalization helps the hotel industry in the crisis
• Examples of smart and resilient hotels
• Recommendations for the integration of smart solutions, evaluation of some technologies and dealing with current hurdles

Speaker:
Prof. Dr.-Ing. Vanessa Borkmann
Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

Moderation:
Prof. Dr. Roland Conrady,
Scientific Director ITB Berlin Convention, Worms University of Applied Sciences

Ready, Set, Listen: Staying Fit in a Hotelier’s Race to Recovery

In this exclusive interview with TrustYou’s CEO, we will discuss how hoteliers can better monitor the strength of the industry with the Travel Health Index. Additionally, hotels can learn how listening to both guests and staff feedback will be the key to success during and after the pandemic.

Interview Guest:
Ben Jost
CEO, TrustYou

Interviewer:
Iris Steinmetz
Senior Director of Operations EMEA, HRS International

How to Create a Comeback – Practical Learnings from the Crisis Period

No matter what kind of hotel it is: The "Road To Recovery" is bumpy all over the world and offers no master plan for dealing with the pandemic. Which path do hotel brands take? How do young, small brands position themselves, and how do the large, established hotel companies find their way? In a hands-on panel discussion moderated by Iris Steinmetz, Senior Director of Operations EMEA at HRS International, this session is about sharing practical advice and experiences with representatives of different hotel brands.

Panelists:
Andreas Westerburg
Head of Development, BWH Hotel Group
Cynthia Paynter
Vice President Pricing and Revenue Management, Accor
Julie White
VP Commercial EMEA, Wyndham Hotels & Resorts
Stefan Matthiessen
Chief Brand Officer, Koncept Hotels

Moderation:
Iris Steinmetz
Senior Director of Operations EMEA, HRS International

Keynote: Top 8 Trends for Tourism & Travel

Speaker:
Nils Müller, TrendOne

Keynote: Overtourism – How Local Tour Operators can Tackle Destination Challenges

Speaker:
Eric La Bonnardiere, Co-Founder Evaneos

Data Talks: Highly Recommended – Best Practice On Personalization

Speaker:
Bernd Nawrath, Managing Director/Consultant, BNC Bernd Nawrath Consult
Oliver Nökel, Founder / CEO, NumBirds GmbH

*only in German

Global Luxury Customers and Sustainability - Exclusive empirical study by Travelzoo and ITB

Speaker:
Sharry Sun, Global Head of Brand, Travelzoo

Fragen zu Corona & Reiserecht

Speaker:
Prof. Dr. Hans-Josef Vogel, Rechtsanwalt BEITEN BURKHARDT
Michael Buller, Vorstand VIR

Moderation: Michael Faber, Tourismuszukunft

*only in German

New Work: Technisch und menschlich

Speaker:
Catharina Fischer und Kristine Honig, Tourismuszukunft

*only in German

More Direct Bookings Through Affiliate Partners

Speaker:
Malte Hannig, Supervising Senior Affiliate Manager xpose360 GmbH

Coronavirus Outbreak: Effects on Global Tourism and Successful Recovery and Resilience Measures

Speaker:
Eran Ketter (PhD)

Tours, Tickets, Attraction: What Drives The Industry in 2020?",

Speaker Prolog:
Charlotte L Davies, Founder: A Bright Approach

Panel/Round Table: "Tours, Tickets, Attractions.
What Drives The Industry in 2020?",
Presentation and Moderation: Lukas C.C. Hempel, CEO bookingkit
Speaker: Marcus Guhlan/Head of eCommerce and System Development, Visit Berlin // Klaudija Janzelj, Commercial Director Urban Adventures // Charlotte Lamp Davies , Founder A Bright Approach// Andrew Aley, Managing Director, Sightseeing Alliance

Erste Ergebnisse der Reiseanalyse 2020

Speaker:
Prof. Dr. Martin Lohmann, director NIT, FUR e.V.

Influencers, Instagram and co.: the underestimated challenges for destination

Moderation:
Stephen Dutton, Senior Research Analyst, Euromonitor
Speaker:
Lauren Teague, Digital Native, Strategist, Speaker
Natalie Lefevre, Social Media & Digital Marketing Consultant, Travel Influencer

ITB Market Research: Future of Travel 2040?

Speaker:
Caroline Bremner, Head of Travel Research, Euromonitor

The Future of the Tourism Industry: Digital disruption, climate change and Thomas Cook & Co

Speaker:
Caroline Bremner, Head of Travel Research, Euromonitor

Ohren auf! Podcasts im Marketing Mix

Moderator: Daniel Sprügel, Founder Maniac Studios
Speaker:
Teresa Baumgarten, Marketing Manager, ITB Berlin
Jens Behler, Ressortleiter Digitale Kommunikation, Deutscher Olympischer Sportbund
Adrian Klie, Podcaster, Welttournee - der Reisepodcast

*only in German

Influencer events: from creating instagrammable moments to delivering ROI

Speaker:

Irina Graf, Founder, The MICE Blog and Event Planners Talk, International Relations Officers, VDVO 

Han Talbot, Project Manager, Traverse

Voice Commerce: Selling Travel And Hotel Rooms Via Amazon Alexa And Google Assistant

Speaker:
Steffen Hohl, Managing Director, Yeahmazing
Dr. Aljoscha Burchardt, Deputy Site Director, German Research Center for Artificial Intelligence

Blogging & Open Data im Tourismus

Speaker:
Catharina Fischer, Netzwerkpartnerin / Beraterin, Tourismuszukunft
Christoph Hampe, Digital Marketing Manager, Thüringen Tourismus

*only in German

Das Zeitalter der Künstlichen intelligenz: Chancen und Herausforderungen für den Tourismus

Speaker:
Florian Bauhuber, Tourismuszukunft.

*only in German

Product Launch: Unveiling Fair Trade Travel

Speaker: Maksim Izmaylov, Winding Tree

REVENUE MANAGEMENT: KEYNOTE, BEST CASES And PANEL

Moderator:
Daniel Zelling, Hospitality Industry Club, opensmjle & techtalk.travel, Zsuzsanna Albrecht, ZA Hospitality Consulting

Speaker:
Osvaldo Mauro, Profiter
Neville Isaac, BEONPRICE
Siim Karu, A&O Hostels
Jason Pinto, PACE
Simone Puorto, Travel Singularity

SUSTAINABILITY TRENDS IN HOSPITALITY

Moderator: Daniel Zelling, Hospitality Industry Club, opensmjle & techtalk.travel

Speaker:
Lea Jordan, techtalk.travel
Suzann Heinemann, GreenSign
Moritz Hintze, bookitgreen
Uta Janbeck, Janbecks FAIRhaus
Moritz von Petersdorff-Campen, Suitepad

*only in German

THE FUTURE OF HOTEL ONLINE DISTRIBUTION

Moderator:
Daniel Zelling, Hospitality Industry Club, opensmjle & techtalk.travel,

Speaker:
Daniel Zelling, Hospitality Industry Club, opensmjle & techtalk.travel
Thomas Danielczak, SHIJII GROUP
Felizitas Denz, EAST HAMBURG
Ben Jost, TrustYou
Juanjo Rodriguez, The Hotels Network

*only in German

RE-BUILDING AND SHAPING HOTEL BRANDS

Moderator:
Daniel Zelling, Hospitality Industry Club, opensmjle & techtalk.travel,

Speaker:
Sebastien Leitner, Cloudbeds
Dr. Michael Toedt, dailypoint
Alexander Schuster, 25hours Hotel Company
David Turnbull, techtalk.travel

*only in German

A Behaviour-Smart Look At Technology And Travel

Speaker:
Milena Nikolova, ATTA - Adventure Travel Trade Association

Crisis Management And Resiliency In The Shadow Of COVID-19

Moderated by:
Lee Hayhurst, Executive Editor, Travel Weekly

Panelists:
Robin Ingle, CEO, MSH Americas and Travel Navigator
Carlos Cendra, Chief Marketing Officer, Mabrian Technologies

Luxury And Sustainability: Contradiction Or Prerequisite?

Interviewer:
Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd.

Interview Guest:
Prof. Dr. Willy Legrand, Department of Hospitality, Tourism and Event Management, IUBH International University

Voice Commerce: Selling Travel And Hotel Rooms Via Amazon Alexa And Google Assistant

Interviewer:
Steffen Hohl, Managing Director, Yeahmazing
Interviewee:
Tim Kahle, CEO & Co-Founder, 169 Labs

IPK`s World Travel Monitor: Prognose der globalen und europäischen Tourismusentwicklung – in Kooperation mit IPK International

Speaker:
Rolf Freitag, CEO IPK International

Tiktok – A New Craze In The Tourism Tool Box

Speaker:
Ulrike Katz, justZARGEScommunicate!

Der Heiße Stuhl: Tourismus zwischen Fridays for Future und Flugscham

Interviewer:
Eike Otto, Consultant for Tourism and Regional Development, sustainable-tourism.com, Traumdestinationen.de

Interviewee:
Clara Mayer, Fridays for Future

*only in German

Der Heiße Stuhl: Tourismus zwischen Fridays for Future und Flugscham

Interviewer:
Eike Otto, Consultant for Tourism and Regional Development, sustainable-tourism.com, Traumdestinationen.de

Interviewee:
Lucienne Damm, Senior Environmental Manager, TUI Cruises

*only in German

The Hot Seat: Tourism Between Fridays for Future And Flight Shaming

Interviewer:
Eike Otto, Consultant for Tourism and Regional Development, sustainable-tourism.com, Traumdestinationen.de

Interviewee:
Julia Massey, Vice President Global Sustainability, Kempinski