Organzier:
Messe Berlin
Event Date:5-7 March 2024
ITB - The Travel Network
Event Date:5-7 March 2024
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ITB INNOVATION
RADAR 2024

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Apply Now: ITB Innovation Radar 2024

We are on the lookout for your technical, social, or economic innovations for ITB Berlin 2024!

Dear exhibitors,
Media and trade visitors take great interest in your new products, innovations, and trends.

That’s why in 2023 we introduced ITB Innovation Radar as a platform for showcasing innovations in tourism that make a technical, social, or economic impact. We are happy to extend it at ITB Berlin 2024, offering additional communication benefits to our innovators within the context of the ITB Innovators' Club. ITB Innovation Radar looks into the future, bringing together innovative products, novelties, and services from exhibiting suppliers at the World’s Leading Travel Trade Show in 2024. Trade visitors and journalists will have free access to in both English and German.

Get to know the innovators of ITB Berlin 2023

What we are looking for

Your innovative new products, solutions, services, or campaigns that you are showing or announcing for the first time as an exhibitor at ITB Berlin 2024. We are looking for submissions that are new or novel, have the potential to impress or inspire the public, or make a lasting difference to the travel and tourism industry in a specific area.

What are your benefits. Innovation Radar vs Innovators' Club

All Innovatior Radar submissions enjoy the following free benefits:

  • Innovator’s profile in the dedicated section of the ITB Berlin website
  • ITB Innovation Radar emblem with QR code for use in stand design and marketing


Top 10 Innovation Radar submissions are welcomed to the ITB Innovators' Club, which grants them these additional benefits:

  • On-sight video interviews featured in ITB Berlin social media after the event;
  • Mentions in 2 press releases;
  • Participation in Innovation Recap at the start of ITB Innovation Radar 2025;

Top 10 will be selected in January-February 2024 by a panel of industry experts and announced in the days leading up to ITB Berlin 2024. If there are fewer than 10 submissions, the expert round will be skipped, and all the submissions are admitted to the ITB Innovators' Club automatically.

What are the conditions

Please fill out the form below to share your innovation with us. We are accepting applications until December 31, 2023.

The basic Innovation Radar participation is free, the participation in the Innovators' Club entails a production of 300€ + VAT, which is subject to payment if your submission is qualified for it.

Got questions? Please contact us at itb-innovation-radar@messe-berlin.de, and we'll be happy to help!