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  • Platform open until 31 May 2021
  • Target Group: All travel professionals around the world
  • Represented branches: All providers and sellers of the tourism value chain

LIVE EVENT from 8-12 March 2021


Global Exhibitors




Countries represented

Global Audiences


Total Qualified Industry Attendance


Journalists & Bloggers from 54 nations

Media Converage

13.6 bn

Global Online Media Reach


Social Media Fans & Followers

Conference Program




Conference Visitors




Hours of Conference Program

Impressions of ITB Berlin NOW 2021

Marek Andryszak
CEO, TUI Deutschland

"ITB was the global one-spot meeting point for the travel industry. In Berlin, you could meet many business partners and experience the best travel destinations. Of course, we have learned that this is also possible digitally, but it can’t replace the personal interaction. For 2021 ITB Berlin NOW is a good solution and I am optimistic that we will reconvene next year in Berlin again."

Dr Anna Bialk-Wolf
Institute of Research & Development of Medical Tourism

"Regarding the exceptional situation, it is important to get the feeling of community and continuity. ITB NOW constitutes an important platform to fulfil these needs."

Tobias Woitendorf
CEO at Mecklenburg-Vorpommern Tourist Board

"It is a gigantic challenge that requires a lot of coordination between everyone involved. We do whatever we can to generate positive effects for the industry in Mecklenburg-Vorpommern and of course also for ITB. With this year’s virtual performance, the ITB sends out a clear signal for the future. Let us hope that in addition to the definitely sustainable digital elements, actual personal encounters will once again be possible in Berlin starting in 2022."

Frank Straka
Director, Idea Spa Travel (Buyers Circle Member)

"A lot of things are still in the blue and I don’t know yet how things will turn out finally. But the people at ITB are doing a great job just like in the 25 years that I have been attending ITB so far."

Sir Tim Clark
President Emirates Airlines

"ITB remains the world’s leading travel trade show and there is no other platform for the travel eco-system of that size and global dimension. Especially in these testing times for our industry, ITB Berlin NOW offers a unique opportunity for exchange and inspiration."

Gustavo Segura
Tourism Minister, Costa Rica

"ITB Berlin NOW is a great digital format to get in touch, be inspired and to meet different partners of the international tourism sector. We hope to be able to inspire visitors and participants, and convince them of the advantages Costa Rica offers."

Sandiaga S. Uno
Minister of Tourism and Creative Economy of the Republic of Indonesia

"In this pandemic situation, we must be able to adapt to the situation. The pandemic has made it impossible for us to have on-site exhibitions. Thus, adopting a digital format is highly compatible with the current situation. This has enabled us and our tourism and creative economy industry to continue promoting our tourism potential and tourism destinations, despite the pandemic. This is also in line with our strategy to adopt technology in the tourism and creative economy sectors. We have previously encouraged our tourism and creative economy actors to make use of digital technology in promoting their products. I believe that by using this digital format, we can still manage to undertake ‘normal’ exhibition activities and to achieve our goals."

Susanne Andersson
CEO , Visit Sweden

“ITB NOW 2021 has been a great chance for us all to keep in touch with travel agents, journalists and influencers. We have noticed that we digitally are reaching new target groups even if can`t replace the ´real´ ITB in Berlin and all the face-to-face personal meetings we enjoy. Even if we need to get used to this new form of ´digital´ fairs, where we all develop our digital skills, we all probably long for times when we all can meet again in person.”

Irena Rapoport
I.R.Agency (I.R.A.) - Health Travel International Consulting (Buyers Circle Member):

"I think we can define ITB BERLIN with 3 words: DISCOVERY, INSPIRATION, JOY…. It is obvious that tourism is one of the industries that has been hurt the most. This is why the fact that ITB Berlin have not given up, and have created a virtual event in spite of the worldwide situation, is greatly appreciated. This will bring hope and optimism for the future of tourism and is a big step towards recovery until will meet in 2022."

Muhammad Asghar Shaheen
CEO, Urdam Tours (Buyers Circle Member):

"In the current scenario, Virtual and Hybrid events are the perfect one to keep events moving on and I appreciate the efforts being made by ITB in this respect."

Michael Nachbaur
CEO of High Life Reisen and Nachbaur Reisen, Austria:

"To revive our contacts in the market, using ITB Berlin NOW as a virtual market place and meeting point; to gain impressions of the different situations across various destinations and to learn about their expectations for the upcoming season. The first impressions are very promising. I trust the ITB team makes maximum efforts to ensure this project is successful even if none of us can wait to meet our partners again in person."