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What exactly is hospitality? It is increasingly difficult to grasp a definition, common structures are doomed to dissolve, new ones appear. Set star classification charts are replaced by social media platforms, holiday planning has become modular (“hiking boot meets 5 star-hotel”), it goes without saying: distribution and communication are digital and the new standard. The new beacons are artificial intelligence, robot-technologies, individualization.

At ITB Berlin, you will find not only hotels, service providers and booking platforms for the hospitality industry, but also unnumbered opportunities for networking, for doing business and for knowledge exchange: Content, Community & Commerce!