September 17, 2025 The Premier Hub for Meetings and Business Events: Singapore Sets the Stage for MICE Show Asia 2025 As APAC’s leading platform for incentive travel, meetings, and business events, MICE Show Asia 2025 unites industry leaders, suppliers, professionals, and innovators to share insights, explore innovations, and define the future of business events in the region. MICE Show Asia 2025, the leading event for the meetings, incentives, conferences and exhibitions (MICE) industry in the Asia Pacific region, will return to the Sands Expo and Convention Centre in Singapore from 15 to 17 October 2025. Co-located with ITB Asia and Travel Tech Asia, the three-day show is more than just a meeting point: it is the heartbeat of an industry that connects people, drives global commerce, and creates unforgettable experiences. From senior executives and associations to rising professionals and innovators, the event brings together the diverse voices shaping the next chapter of MICE. Exhibition Highlights: A Marketplace of Global Players and Ideas On the show floor, a diverse line-up of exhibitors will present the latest destinations, venues and services powering the global MICE ecosystem. Attendees can connect with organisations such as Business Events Perth, EventSmart Conferences & Events, Sapporo Convention Bureau, Pocketalk, Courtyard by Marriott Bangkok Suvarnabhumi Airport, Le Meridien Phuket Beach Resort, Chatrium Hotel Riverside Bangkok, or ASIA DMC. With representation spanning destinations, hospitality, technology, and event management, the exhibition will serve as a marketplace of ideas and opportunities. “MICE Show Asia has become a crucial platform in APAC’s fast-evolving business events landscape. With the global MICE sector valued at billions and serving as a key driver of tourism, knowledge exchange and economic growth, MICE Show Asia continues to set the agenda on where the industry is headed next. Attendees can expect to explore the most pressing topics, discover fresh perspectives, and forge partnerships that will shape tomorrow’s meetings and events”, said Darren Seah, Executive Director of Messe Berlin Asia Pacific and organiser of ITB Asia, MICE Show Asia, and Travel Tech Asia. Conference Highlights: Insights that Shape the MICE Industry The 2025 conference programme will spotlight transformative ideas and strategies, covering topics such as gamification in MICE, the power of AI in event planning, business travel in the hybrid era, technology transformation in corporate travel, luxury MICE expectations, and the rising appeal of river cruises. Among the headline sessions and speaker highlights are: 2026 Global Meetings and Events Forecast
Kaori Pereyra-Lago, Head of Strategic Meetings Management, APAC & EMEA at American Express Global Business Travel, will unveil the latest Amex GBT Meetings & Events Forecast - the industry’s leading barometer of trends. This session will equip attendees with insights on what the next generation expects from meeting experiences, how to design more impactful events, and how technology can deliver efficiency and measurable impact. MICE Leaders’ Panel: MICE 2030 - Innovating for a Bold New Era in Event Design and Experiences
A forward-looking discussion that brings together seasoned leaders including Gareth Martin, CEO of Business Events Perth, Damian Pisanelli, Vice President, Global Accounts at ConferenceDirect, Chris Burke, Group Managing Director, Creative Technology Asia at Creative Technology and Anna Patterson, Founder and Chief Amazement Officer at Sight Agency. This panel will explore how technology, sustainability and creativity will redefine how events are imagined and delivered over the next decade.  copyright: MICE Show Asia 2025 The Rise of Micro-Events and Decentralised Formats
As organisations look for agility and closer connections, smaller-scale, decentralised gatherings are reshaping event strategies. In this session, Qinxin Khoo, Head of Asia Pacific at Live Group, will explore how micro-events, satellite hubs and regional activations can foster intimacy, localisation and real-time engagement, supported by the smart use of data and content. Redefining Corporate Travel: Asia’s Next Chapter in a Changing Global Landscape
Corporate travel is at a crossroads, balancing cost, sustainability and traveller experience. This panel will feature Pom Corpuz, VP Corporate Travel Consulting, APAC at Chase Travel Corporate Solutions, Jérôme Grant Caplan, President, Procurigence, and Jo-Ann Chung, CEO of Summit, who will share how regional and global players are adapting to new realities in business travel, from digital transformation to evolving policies. A Stellar Line-Up of Speakers In addition to the headline sessions, MICE Show Asia 2025 will feature a strong line-up of thought leaders: Julien Delerue (Founder & CEO, 1000Meetings), Sheryn Sethoe (Head of MICE - Asia, ATPI), Atika Rosli (Chief & Founder, Beyond Events Asia), Anna Fisher (Vice President - Asia Pacific, Chase Travel Corporate Solutions), Ian Gan (Chief Sustainability Officer, Singapore EXPO & Vice President Center Management, Constellar), Vivek Neb (EVP & Managing Director APAC & MEA and Global Head, Travel & Tourism, Escalent), Vicki Paris (Managing Director, FCM Southeast Asia and Japan, FCM Travel Asia), Eugene Ng (SVP, Executive Creative Director, Jack Morton Worldwide Asia), Errol Lim (COO, Jublia), Ilaria Cicero (CEO, IEG Asia), Vincent Yap (Vice President, Strategic Marketing and MP EMEA, MP International), Michel Huguenin (CEO, planitswiss Group), Lance Ng (Group CEO, Searix), Adam Piperdy (Founder & Chief Experience Officer, Unearthed Productions), and David Hughes (Managing Director, Asia Pacific, Uniglobe Travel International), and many more. Conference Partnerships Driving Knowledge and Progress Strategic partnerships form the backbone of MICE Show Asia 2025, ensuring the event delivers not only networking opportunities but also crucial knowledge transfer and industry leadership. Key partners such as China Business Event Industry Committee (CBEIC), EVINTRA, Global MICE Collaborative – a joint initiative of the International Association of Exhibitions and Events (IAEE), Meeting Professionals International (MPI) and Society for Incentive Travel Excellence (SITE), the Global Sustainable Tourism Council (GSTC), Tourism Economics and Uncommon Conferences will enrich the programme with thought leadership sessions, industry insights and trend analyses. These conference partners are central to advancing sustainability goals, shaping the exhibitor sector, redefining incentive travel, and navigating the shifting outlook of meetings. Their involvement ensures delegates receive global perspectives tailored to the APAC context. "It is rare to get so many MICE professionals together in the same room across the three days, as we are usually busy organising events for our stakeholders – so this will be a real treat at MICE Show Asia 2025”, said Banu Kannu, Founder - Designer & Facilitator at Uncommon Conferences. Pinnacle Partners Workshop: Debuting at MICE Show Asia 2025 Debuting in 2025, the invite-only Pinnacle Partners Workshop introduces an exclusive new experience for select Hosted Buyers and Trade Buyers. Taking place on 16 October 2025 (9 AM – 1 PM), the programme begins with a local breakfast and networking to warm up to one another, all against the backdrop of Singapore’s iconic Marina Bay. This intimate workshop, curated and led by Uncommon Conferences, will immerse attendees in an experiential session designed to tackle the biggest challenges and opportunities facing today’s B2B event planners. MICE Fundamentals Certificate Programme: A New Format for Future Leaders Back for its second edition in 2025, the MICE Fundamentals Certificate Programme, brought to you by the experts at IAEE, MPI and SITE through the Global MICE Collaborative, is designed to empower rising professionals and industry entrants. Taking place on 16 October 2025 (2 PM – 5 PM), this immersive workshop will guide participants through the essentials of conferences, exhibitions and incentive events. Course highlights include learning directly from seasoned industry experts, applying skills through real-world projects, connecting with peers and professionals, and accessing ready-to-use tools and resources. Registration is available here. MICE Show Asia Registration Information Media registration now openAbout ITB Asia ITB Asia, Asia’s leading travel trade show, is organised by Messe Berlin Asia Pacific and supported by the Singapore Exhibition & Convention Bureau. The annual B2B trade show and convention will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, covering not only the leisure market, but also MICE and corporate travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities, and travel technology companies are expected to attend. ITB Asia is the premier meeting place for the travel trade industry to forge new partnerships and strengthen existing business relationships with the most important players in the region. About ITB Global Brand Family For more than 50 years the name ITB has stood worldwide for the travel industry knowledge 365 days a year, networking and trendsetting events - in a virtual, in-person, or hybrid format alike. As the travel industry resurges, the ITB brand family is among the first to come back to offering on-site in-person events. ITB Asia will be held in Singapore from 15 to 17 October 2025, covering the broader regional market. ITB China, the premier marketplace for China’s travel industry, is scheduled for 27 to 29 May 2025, in Shanghai. ITB Berlin, the world’s leading B2B trade show for the travel industry, will take place in Berlin from March 3 to 5, 2026. ITB India will take place in Mumbai from September 2 to 4, 2026. The inaugural ITB Americas will be held in Guadalajara, Mexico, from 10 to 12 November 2026, covering the American market. Management board:
Dr. Mario Tobias (CEO), Dirk Hoffmann (COO)
Chairman of the Supervisory Board: Dr. Eric Schweitzer
Companies register: Amtsgericht Charlottenburg, HRB 5484 B
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