| | {switch:salut :female:Dear {title} {firstname} {lastname}, :male:Dear {title} {firstname} {lastname}, :default:Dear ITB Community, } The clock is ticking – secure your ticket for ITB Berlin 2026 at the Early Bird price today. In today's ITB Insider edition, you'll discover why ITB Berlin 2026 is a must-attend for industry professionals! From the ITB Berlin Convention with leading experts to exciting insights into our Offical Host Country Angola. Do not miss the latest survey for LGBTQ+ travelers and the Call for Speakers for ITB China. Greetings from Berlin,
Your ITB Berlin Team |
| Last chance for early bird tickets – don’t miss out! | |
| | Take advantage of the last chance to secure your tickets for ITB Berlin 2026 at the exclusive Early Bird price! Get your trade visitor tickets now – the offer ends on January 14, 2026. |
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| | Here are 5 reasons for you participation: | | | 1. Experience what truly drives the travel industry
ITB Berlin is the most vibrant gathering of the global travel world! |
| | 2. Encounters that open doors
The handshake, the smile, the inspiring encounter – that's what makes attending the fair indispensable. |
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| | 3. One ticket, unlimited networking
Nowhere else will you meet such a variety of CEOs and decision-makers from around the world in one place. |
| | 4. Knowledge that motivates and truly moves you forward
The ITB Berlin Convention offers a top-tier speaker lineup that shows the way, inspires, and opens new perspectives. |
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| 5. Strategic insights that create competitive advantages
This is where the creative edge is born, which will later make the difference in competition. |
| The travel industry think tank | |
| | The ITB Berlin Convention returns! Under this year's motto, "Leading Tourism into Balance" top speakers will focus on solutions that create a balance between future-proof business models and the preservation of our living environment. |
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| Four Stages – 17 Thematic Tracks – Over 400 Experts | In 17 curated tracks, international industry leaders, ministers, CEOs, brand strategists, researchers, and tech pioneers will share their analyses and best practices on current challenges such as: - Sustainable value creation and climate-conscious transformation
- The use of AI and data ecosystems in tourism
- New business models and investment strategies
- Market trends in international travel behavior
- Resilience of destinations and businesses
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| Experiences & perceptions of LGBTQ+ travelers | |
| ITB Berlin is conducting a market survey on the risks faced by LGBTQ+ travelers in collaboration with A3M Global Monitoring and Diversity Tourism. Your personal experiences will help further develop the A3M LGBTQ+ Risk Map. Share your insights on destinations worldwide! |
| New episode: ITB Travel Hero Podcast! | |
| | A powerful conversation with Loro Parque’s Christoph Kiessling on the future of zoos, global species conservation, and how tourism can support biodiversity. Charlotte Lamp Davies explores how research, education, and tourism intersect to protect wildlife worldwide. |
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| Angola, the Official Host Country of ITB Berlin 2026 | |
| Angola is one of the hidden gems of 2026. The country is pursuing an ambitious tourism strategy. | | An open-sky policy, expanded visa-free access, international hotel partnerships, and a new airport are just some of the measures designed to sustainably create jobs, attract investment, and strengthen the economy. Let yourself be inspired by the energy of this vibrant country! |
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| Airbnb partnership promotes more sustainable hosting | |
| | Airbnb and green energy provider Polarstern have launched a partnership that makes it easier and cheaper for hosts in Germany to switch to certified green electricity. The initiative helps hosts meet growing guest demand for sustainable stays and reduce their energy costs. |
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| #60YearsofITB - milestone fall of the Berlin Wall | |
.png) | On 9 November 1989, the Berlin Wall fell. It was a historic moment that changed politics, society and travel. Andrea Beu, a former flight attendant with the GDR’s national carrier Interflug, which ceased operations in 1991, recalls flying in an era of state surveillance and the historic moment when the world opened up for the people of the GDR. | |
| ITB China 2026 launches global Call for Speakers | |
| | ITB China has officially launched its Global Call for Speaker Program, inviting travel industry experts, pioneering business leaders, innovators, and cross-sector thought leaders from around the world to contribute to its conference program.
The ITB China Conference will take place in Shanghai from 26–28 May 2026, held in parallel with ITB China. |
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| ITB 360°: News & Insights | |
| |  | Wild Angola: Africa's hidden natural gem Spectacular landscapes and one of the highest levels of biodiversity in Africa – Angola offers breathtaking, largely untouched nature, which is the result of the country's diverse climate zones. Read the article |
| | .png) | Human Touch Over Algorithms: Why the 2026 Travel-Book Market Is Turning to Curated Quality Digitalization is reshaping travel planning, yet in the AI era, the printed travel book is enjoying a revival – highlighted by the International Travel Book Award and backed by ITB Berlin. Read the article |
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| Any questions about ITB Berlin? Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de. |
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