Travel Hero
Podcast

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Voices of the tourism industry

Hear out what others have to say

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

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The Travel Hero Podcast offers intimate conversations with inspiring minds from the tourism industry. Great performers, exciting personalities - various formats show the souls behind big names and successful brands. Anecdotes, stories of success and failure, practical tips and, above all, trend topics such as mobility of the future, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 seconds with…

“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
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Deep Dives

In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Trend Cast

Welcome to Trend Cast where we explore the trends shaping the future of travel and tourism. From emerging technologies and changing consumer behavior to sustainability and digital innovation, Trend Cast highlights the developments transforming the global travel industry. In each episode, industry experts and thought leaders share insights on what’s driving change today — and what’s coming next.

Beyond Business

In every episode, we go beyond the headlines and beyond the numbers to explore the ideas, trends, and people transforming one of the world’s most dynamic industries. From visionary leaders and global brands to disruptive startups and cultural changemakers, we bring together voices that inspire new ways of thinking about travel and connection.

Meet our Travel Heroes:

Women shaping the future of destinations

In this episode host Charlotte Lamp Davies is joined by Gitte Mikkelsen, Senior Manager at Wonderful Copenhagen, to explore women’s growing influence in destination marketing and management.

People are looking for that undiscovered hidden gem

Wendy Olson Killion, CEO of Rome2Rio, talks about US tourism in difficult times, the benefits of AI for the industry and how traveller behaviour is shifting beyond the most well-known destinations. She also reflects on the growing interest in lesser-known places and shares personal insights, including lessons learned from cherry picking at home.

The success of tourism relies on healthy Ecosystems

"If we don't deal seriously with the loss of biodiversity and ecosystem services, climate change will only decide if it's a little bit warmer or a little bit colder when we go extinct."
Dr. Frauke Fischer, Business Biodiversity Expert at Agentur auf!, talks about her live in an African rain forest, the importance of biodiversiy for Tourism, and how AI will teach us to understand animals.

Key performance indicators (KPI) are playing an increasingly important role in the tourism industry

Key performance indicators can help sustain success, identify weaknesses, and minimize risks. This applies not only to business processes but also to issues such as sustainability, overtourism, and social integration. Martin Jahrfeld talks with Jannik Müller (Head of Market Research, Tourist Association of North Rhine-Westphalia) and Kai Partale (Senior Managing Partner, benchmark services) about strategies and opportunities in the use of KPIs.

„Why Big Power Rivalry Is Driving Global Insecurities"

Former German Foreign Minister and Vice Chancellor Joschka Fischer reflects on geopolitical shifts and the emergence of a new world order. He speaks about the growing rivalry between global powers, the changing dynamics of globalization and why international perspectives matter more than ever in times of global uncertainty. Listen to the full conversation and explore how geopolitics, global change and travel are closely connected. Hosted by journalist Martin Jahrfeld.

Find all past episodes here:

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