Page content

Travel Hero
Podcast

Voices of the tourism industry

Hear out what others have to say

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

Tune in and follow us on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast offers intimate conversations with inspiring minds from the tourism industry. Great performers, exciting personalities - various formats show the souls behind big names and successful brands. Anecdotes, stories of success and failure, practical tips and, above all, trend topics such as mobility of the future, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 seconds with…

“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives

In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions

The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Meet our Travel Heroes:

María Ramiro

What’s Next for Chinese Outbound Travel? - Insights from Huawei

Chinese outbound travel is back, and evolving fast. In this episode, we speak with María Ramiro, of Huawei Mobile Services, about how destinations can better connect with today’s Chinese travellers. From digital behaviours and mobile planning to luxury trends and rising destinations, Maria shares practical insights and tips for travel brands and destinations alike.

David Ruetz

Morning Briefing with David Ruetz

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.

Listen in as David Ruetz, Senior Vice President Messe Berlin, shares today’s highlights (6 March) on exhibitors' insights, the upcoming 60th anniversary of ITB Berlin in 2026 and gives us their personal preferences of the day. Get inspired by what each day has to offer!

Lea Jordan

Morning Briefing with Lea Jordan

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.

Listen in as Lea Jordan, Member Board of Experts ITB Berlin, shares today’s highlights (5 March) on ITB Berlin Convention tracks, what's new and gives us their personal preferences of the day. Get inspired by what each day has to offer!

Deborah Rothe

Morning Briefing with Deborah Rothe

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as Deborah Rothe, Director ITB Berlin, shares today’s highlights (4 March) on exhibitors' insights, what's new and gives us their personal preferences of the day. Get inspired by what each day has to offer!

More episodes:

YouTube Culture & Trends Expert - Roya Zeitoune

What’s shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins host Lea Jordan for the ITB Travel Hero Podcast for a deep dive into global video trends, decoding culture, and the future of travel marketing.

Listen now

Noam Toister from Travelier’

In this episode, Noam Toister, CEO and co-founder of Travelier, joins host Lea Jordan to discuss ground and sea transportation. Noam shares his insights on the sector and explains why there are so many reasons to be excited about the current developments and Travelier's role in this.

Listen now

Shaping Tours & Activities: Key Trends for 2025

We talk with Dan Christian, CEO and host of the Travel Trends Podcast, about the most exciting trends in tours & activities. Discover hidden gems, the role of AI in travel, and valuable insights into tailored experiences—just ahead of his ITB Berlin debut!

Listen now

Find all past episodes here: