ITB - The Travel Network
16 - 18 March 2027

Travel Hero
Podcast

Latest episode

Voices of the tourism industry

Hear out what others have to say

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

Tune in and follow us on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast offers intimate conversations with inspiring minds from the tourism industry. Great performers, exciting personalities - various formats show the souls behind big names and successful brands. Anecdotes, stories of success and failure, practical tips and, above all, trend topics such as mobility of the future, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 seconds with…

“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
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Deep Dives

In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Trend Cast

Welcome to Trend Cast where we explore the trends shaping the future of travel and tourism. From emerging technologies and changing consumer behavior to sustainability and digital innovation, Trend Cast highlights the developments transforming the global travel industry. In each episode, industry experts and thought leaders share insights on what’s driving change today — and what’s coming next.

Beyond Business

In every episode, we go beyond the headlines and beyond the numbers to explore the ideas, trends, and people transforming one of the world’s most dynamic industries. From visionary leaders and global brands to disruptive startups and cultural changemakers, we bring together voices that inspire new ways of thinking about travel and connection.

Meet our Travel Heroes:

Bruce Poon

The new face of luxury travel

In this episode of the ITB Berlin Travel Hero Podcast, host Charlotte Lamp Davies is joined by Stuart Greif of Forbes Travel Guide and Janet Semenova of Boutique Travel Advisors to explore how luxury travel is evolving.
From personalisation and wellbeing to sustainability, authenticity and exclusive experiences, discover what today's affluent travellers value most and the trends shaping the future of luxury travel.

Bruce Poon

„Meaningful travel begins outside our comfort zone“

Bruce Poon Tip, founder of G Adventures, reflects on how travel can transform people, communities and societies. He speaks about rebuilding his company after COVID-19, why leaving the comfort zone is essential for meaningful travel and how community tourism can create real impact for local people around the world.

Bruce Poon

„Travel should be accessible to everyone“

Camilo Navarro, COO & Co-Founder of Wheel the World, talks about the startup culture of Silicon Valley, how a personal experience revealed the barriers wheelchair travellers face and why accessible tourism is both a social mission and a major opportunity in an ageing world.

Gitte Mikkelsen

Women shaping the future of destinations

In this episode host Charlotte Lamp Davies is joined by Gitte Mikkelsen, Senior Manager at Wonderful Copenhagen, to explore women’s growing influence in destination marketing and management.

Image of Wendy Olson Killion

People are looking for that undiscovered hidden gem

Wendy Olson Killion, CEO of Rome2Rio, talks about US tourism in difficult times, the benefits of AI for the industry and how traveller behaviour is shifting beyond the most well-known destinations. She also reflects on the growing interest in lesser-known places and shares personal insights, including lessons learned from cherry picking at home.

Find all past episodes here:

Spotify
Apple Podcasts
Podigee