ITB Buyers
Circle

Exclusivity for your business

The ITB Buyers Circle brings together the most influential buyers and decision-makers in the international travel industry in an exclusive network at ITB Berlin. Each year, only select representatives from the leisure travel, business travel, and MICE sectors are invited to join this special circle.

As a member, you’ll benefit from valuable industry contacts and lay the foundation for lasting business partnerships at the highest level.

Who are our ITB Buyers Circle members?

Our members are among the most important buyers in the global travel industry and are distinguished by their significant budgetary responsibility and direct decision-making authority:

manage budgets in the millions
directly make or influence purchasing decisions
actively seek out new products, destinations, and business partners
represent leading companies in the leisure, business travel, and MICE sectors
have concrete plans to invest and sign contracts

79%
are direct decision maker

with a direct influence on purchasing and procurement decisions.

40% are responsible for a budget of more than 10 million €.

39% are responsible for a purchasing budget of 1 to 10 million €.

64% work for tour operators

and thus represent one of the industry's most important distribution channels.

Global distribution of our members

Our members come from Europe, Asia, North and South America, Africa, and Oceania, and represent the world’s most important source markets for tourism.

Who is the ITB Buyers Circle intended for?

The ITB Buyers Circle is aimed at:

Senior Buyers
Contracting Managers
Purchasing Managers
Directors of Procurement
Heads of Product

Product Managers
Category Managers
Travel Management Executives
MICE and Corporate Travel Decision-Makers
Managing Directors with Procurement Responsibilities

Admission by review only

The ITB Buyers Circle is not an open community. The number of spots is limited: Only 1,300 selected buyers and decision-makers are admitted each year. A prerequisite is an active purchasing role with demonstrable budget or contract responsibility. Each application is reviewed individually. Selection is based on position, procurement responsibility, budget size, and market significance. This selective admission process ensures that the ITB Buyers Circle will continue to be one of the highest-quality networks in the international travel industry.

Your Benefits as a Member

Become part of one of the most exclusive networks for buyers and decision-makers in the international travel industry.
Membership is free and is granted only after your application has been successfully reviewed.

Take advantage of valuable business contacts and exclusive services for maximum efficiency during ITB Berlin: