Premium
Packages
Maximum reach. Maximum visibility. Maximum impact.
With the ITB Berlin Premium Packages, position your destination or brand at the heart of the global travel industry. Benefit from exclusive branding opportunities, extensive media exposure, targeted communication and direct access to key decision-makers across the international tourism sector.
Whether as the Official Host Country, Adventure Travel Partner, Culture Travel Partner or ITB Buyers Circle Sponsor, these packages rank among the most exclusive and high-profile participation opportunities at ITB Berlin. Discover the Premium Packages:
Interested in one of our exclusive Premium Packages?
Get in touch with us at itb-sponsoring@messe-berlin.de and let us know which package interests you. We will be happy to provide you with further information, pricing and full package details.
Official Host Country
The biggest stage at ITB Berlin
The Official Host Country is the most prestigious and far-reaching partnership at ITB Berlin – and the most visible package of the entire event. As the Official Host Country, you showcase your destination throughout the year on the platform of The World's Leading Travel Trade Show® and benefit from international exposure far beyond the event itself.
From the ITB Berlin Opening Ceremony on the eve of the show and high-impact branding across the exhibition grounds to global media coverage and year-round communication through ITB Berlin’s channels, the Official Host Country remains at the centre of the international travel industry. The package delivers exceptional visibility, strengthens your destination’s positioning and provides a unique stage for culture, tourism and business.
Previous Host Countries include Oman (2024), Albania (2025) and Angola (2026). Our current host country are the Maldives (2027).
Adventure Travel Partner
The Adventure Travel Partner package is a tailored partnership package for destinations focusing on travel experiences centred around nature, emerging trends and hidden gems, with a strong emphasis on ecologically friendly and socially responsible tourism.
Included benefits:
- Presentation space nestled within the adventure travel & responsible tourism segment in hall 4.1.
- Presentation slot at the ITB Lighthouse Stage, in Hall 4.1.
- Speaking slot at ITB Berlin Convention.
- Presentation slot within ITB Guided Tour dedicated to the topic of Hidden Gems: Discovering Authentic Experiences.
- Speaking opportunity in the ITB Travel Hero Podcast.
- Exclusive marketing opportunities in ITB Berlin newsletters, social media platforms, press newsroom, and some selected advertising spaces on the ITB Berlin fairgrounds.
Peru was the Adventure Travel Partner 2026.
Culture Travel Partner
The Culture Travel Partner package is designed for destinations keen to showcase their unique cultural treasures.
Included benefits:
- Presentation slot within the ITB Guided Tour dedicated to the topic of Culture
- Mini impulse session at ITB Späti, the informal networking hotspot on the ITB Berlin show floor
- Speaking slot at the ITB Berlin Convention
- Speaking opportunity in the ITB Travel Hero Podcast
- Exclusive space on the exhibition grounds for cultural performances
- Exclusive marketing opportunities via ITB Berlin newsletters, social media channels, the press newsroom and selected advertising spaces on the ITB
ITB Buyers Circle Sponsor
Presence among top buyers
Reach the most important buyers in the international travel industry exactly where they network and make decisions. As an ITB Buyers Circle Sponsor, you position your brand in an exclusive environment of top decision-makers from the leisure, MICE and business travel sectors.
The ITB Buyers Circle brings together around 1,300 international top buyers each year and offers a central meeting point at the Buyers Circle Lounge in the Marshall-Haus on the exhibition grounds.
As a sponsor, you benefit from an exclusive counter including a meeting table in the Buyers Circle Lounge, access for up to 15 company representatives, as well as targeted marketing activities with direct reach into the buyer community.