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ITB Berlin
Convention
Convention and trade show in one
Good to know:
- The ITB Berlin Convention will take place as part of ITB Berlin from 4 - 6 March 2025 at the Berlin Exhibition Grounds.
- In 2024, the convention attracted 24,000 visitors, participating in 4 stages with a total of 17 themed tracks.
- The motto of the convention 2025 is: The Power of Transition lives here.
- Participation in the ITB Berlin Convention is included in the trade fair ticket. Tickets are available in the ITB Berlin Ticket shop.
- Selected sessions of 2024 were streamed and can be viewed on our YouTube channel.
NEW: ITB Transition Lab
Shaping the Future of Tourism with the ITB Transition Lab
20 insights in just 90 minutes!
Learn how technological innovations and changing customer behavior are revolutionizing the tourism industry.
The ITB Transition Lab provides you with practical recommendations on digitalization, AI, sustainability, and beyond.
Dive into the key topics shaping the future of tourism: from the integration of AI into the customer journey to the creation of sustainable marketing strategies. The ITB Berlin Transition Lab offers exclusive side-events with 20 compact insights in just 90 minutes, helping you understand how these shifts affect your organization and the actions you can take to come out stronger.
Secure your Early Bird ticket now and prepare for the challenges your business will face over the next 12 months!
ITB Berlin Convention overview
Top international speakers & unlimited expert knowledge
The ITB Berlin Convention serves as the epicenter for transformative knowledge and discussions in the global tourism industry.
Under the theme "The Power of Transition Lives Here.", over 400 international speakers will share their insights in thought-provoking sessions covering key topics such as sustainability and technology.Get a sneak peek at the program highlights for ITB Berlin Convention 2025 and feel the excitement building for the inspiring days ahead in March!
ITB Berlin Convention 2024 in figures
400+
Speaker
200
Sessions
24,000
Visitors
17
Tracks
4
Convention Stages
The Board of Experts
Board of Experts as an experienced curatorial team
With a similar lineup, the "Board of Experts" of ITB Berlin, whose members are responsible for one or more of the planned thematic tracks, will once again be in action in 2024. The ITB Berlin has been able to enlist recognized specialists in their respective fields as curators.
Dr. Markus Heller
Managing Partner at Dr. Fried & Partner GmbH
Lea Jordan
Co-Founder at techtalk.travel
Charlotte Lamp Davies
Founder A Bright Approach
Prof. Dr Willy Legrand
Professor at IU International University of Applied Sciences
Prof. Dr. Harald Pechlaner
Prof. Dr. Harald Pechlaner, Professor of Tourism at the Catholic University of Eichstätt-Ingolstadt and Scientific Director of the Competence Center Green Transformation in Tourism
Prof. Dr. Heinz-Dieter Quack
Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes
Dirk Rogl
Founder Travel. Commerce
Dr. Karoline Wiegerink
Professor of City Hospitality, Hotelschool The Hague
Many more friends and partners are supporting the ITB Berlin Convention team with their expert knowledge to create the ITB Berlin Convention experience for you:
Frank Grafenstein
Founder & CEO
NEUSTA Grafenstein
Thomas Bömkes
Managing Director
Diversity Tourism GmbH
ITB Berlin Convention Partners
Ensuring a smooth implementation are our partners NEUSTA Grafenstein and Beeftea.
Future Track
The ITB Future Track is the central place for the power of transition at ITB Berlin.
On the opening day, we will discuss key challenges and opportunities of tourism in a unique track. With the current economic, ecological, and political tasks in mind, we will present innovations, future technologies and visions for tourism that matches sustainability goals in all their forms.
That's why the ITB Future Track brings together leading minds from business, politics, and science on one stage, where the power of transition unfolds its full effect.
Marketing & Distribution Track
Influential industry leaders share their insights and knowledge in various engaging formats.
Expect inspiring keynotes, exclusive interviews, and thought-provoking panel discussions - offering a global, multifaceted, concise update on the latest trends and developments any commercial leader in the travel industry needs to be up to date with to remain competitive.
Responsible Tourism Track
Tourism is deeply intertwined with global development and holds considerable potential to address the Triple Planetary Crisis (climate change, pollution and biodiversity loss).
In our current turbulent geopolitical climate, fostering international cooperation and knowledge sharing is crucial to amplify tourism’s role as a proactive force for global good. Can the growth and economic powerhouse raise to the challenge? Regenerative tourism, as a paradigm shift, might be part of the solution.
Informed by scientific insights, supported by best practices and debated by leading experts, the ITB Berlin Responsible Tourism Track leads the discourse on reimagining and reconceptualizing the industry to benefit all stakeholders. The Power of Transition Lives Here.
Tour Operator & Travel Sales Track
In a dynamically changing world of the travel industry, where innovation and adaptability are key, the ITB Tour Operator & Travel Sales Track offers deep insights into the current developments shaping tour operators and distribution channels.
This track highlights the ongoing transformation processes and examines the impact of market changes, technological innovations and capital flows on established and new business models.
The track serves to discuss the dynamics between new distribution strategies and the demands of a global market and offers insights into the future of travel distribution and tour operating. From the re-sorting of the German tour operator market to the growing influence of investors and the integration of technology into personalised travel experiences, leading industry experts will share best practices and discuss strategies to successfully navigate the current challenges and opportunities.
Carrier & Cruise Track
The ITB Carrier & Cruise Track highlights the key developments and challenges facing the aviation and cruise industry in a dynamic market environment.
The focus is on the future of Germany as an air transport location, the transformation of destinations into integrated value creation models and the question of how sustainability and economic success can be harmonised.
This track offers valuable insights into the strategic challenges facing the industry, from global market trends to innovative business models. Leading experts will discuss how these issues are shaping the future and which solutions are crucial for long-term success.
Destination Track
In these turbulent times, mastering the art of international collaboration and harnessing transformative technologies are crucial for destinations to future-proof their tourism offerings.
From the integration of artificial intelligence to managing the impacts of large events on local communities and economies, and from developing inclusive tourism to fostering inclusive employment opportunities, destinations stand to gain from adopting strategies that benefit all stakeholders. These advancements are not without challenges.
The Destination Track at ITB Berlin is set to showcase innovative ideas and practices, engaging industry leaders in discussions and debates that aim to redefine the parameters of effective and responsible destination management in an interconnected and dynamic world.
Join us to explore insights that will shape the future of destinations. The Power of Transition Lives Here.
Hospitality Track
Discover the power of transition at the ITB Hospitality Track. The hospitality industry is in constant evolution, shaped by rapid change and growing challenges.
From managing guest and employee experiences to navigating shifting demand, digital transformation, labour market challenges, and the pressing need for responsible, even regenerative, tourism—innovation and agility are more critical than ever.
Join us on an inspiring journey at the ITB Conference Hospitality Track, where industry leaders and visionaries share their insights and solutions. Each session offers a blend of information, inspiration, and actionable ideas to help you stay ahead in a transforming world. Kick off the day with powerful insights from hospitality game-changers before diving into engaging discussions on topics such as luxury with impact, wellbeing, and the transformative role of robotization and AI.
Explore how regenerative hospitality is redefining sustainability and join us for a joint session with the Future of Work track, focusing on the dynamic role of Gen Z in shaping the industry's future.Be part of the conversation, connect with thought leaders, and experience the vibrant world of hospitality at the Blue Stage.
The future of hospitality LIVES HERE - don’t miss it!
Business Travel Track
The pendulum swings back: from easing of companies’ purse strings after the pandemic, to tightening the screws again and thinking twice about trip approval.
The Business Travel Track, brings together industry professionals to discuss the many changes and challenges of the year. Join us to hear about transitions, from AI in business travel to sustainability efforts. And take that knowledge away with you to influence your business travel decisions of the future.
Corporate Culture Clash Track
In our new Corporate Culture Clash Track, we build bridges from established corporate structures to new forms of work, from the demands of established corporate management to the multiple requirements of Millennials and Generation Z.
Tomorrow's success is based on the strategy of the present and requires a mix of measures that give visions space to develop, promote diversity and inclusion, and bridge the gap between young and old. This is how the journey of transformation succeeds at the level of your company and organization.
Youth, Adventure & Outdoor Track
Adventure and outdoor tourism are becoming more popular than ever... Youth and student travel still hold a significant market share in global tourism. But how is the transformation into a new, changed era progressing? How do businesses prepare for the future and continue to overcome obstacles to maintain profitability? It’s all about seeking new and unique experiences. Ensuring safety while exploring or preserving new travel destinations. Sustainability is increasingly taking center stage in these segments.
ATTA’s AdventureConnect is back at ITB, offering inspiring content followed by a dynamic and interactive networking session.
MICE Track
The MICE Track at the ITB Berlin Convention is a pioneering event that covers the many facets and key trends and developments in the MICE industry.
MICE managers in the destinations will receive orientation and a benchmark for their own actions thanks to best practices from various destinations. In particular, the topics of organization, infrastructure and sustainability will be highlighted. For event planners, the track offers the opportunity to discover new destinations through exciting pitches and to gather new ideas for their events.
eTravel Track
The think-tank for technology-driven innovation and digital transformation in tourism and hospitality.
How to master transformation with technology? How to manage the structural changes in the tourism industry due to digitalization? What are leading best practices? Travel tech experts share their views on the latest trends and developments in travel technology adoption and practical use cases in various engaging formats.
Hospitality Tech Track
How can hotels and hospitality operators master digital transformation successfully and benefit from technology?
Relevant technology trends and developments, inspiring best practices, and engaging panels - That’s what the ITB Hospitality Technology Forum offers. Hear and learn from thought leaders and hospitality tech experts. What to look out for? What are the use cases? Connect with fellow hospitality professionals and ask your questions.
Tours & Activties Track
The Tours and Activities track at ITB Berlin will delve into the technologies propelling this dynamic sector forward. From how travelers are engaging with an ever-expanding array of tours and activities to how operators are addressing sustainability, the forum promises to spotlight the trends shaping this industry.
This year, we’re thrilled to welcome keynote speakers and panellists from industry leaders such as Viator, Tiqets, Traveltrends, and Arival. Their insights will be supported by cutting-edge research, offering a deep dive into customer booking behaviour, trending destinations and activities, and actionable strategies to tackle ongoing challenges in this space.
With interactive Q&A sessions, engaging speakers, and seasoned moderators, attendees will gain valuable perspectives on where technology is making the biggest impact and how the sector is adapting to the ever-changing behaviours of today’s travellers.
As part of ITB Berlin’s theme, “The Power of Transition Lives Here,” Tours and Activities will take center stage as a pioneering segment in the evolution of travel. Join us to explore this exciting journey of transformation!
AI Track
Welcome to the big AI push in travel: Autonomous agents not only perfect travel planning, they also fit perfectly into the company structure as digital employees. Hyperpersonalization takes travel advice and the customer journey to a new level.
In our AI track, we present smart best practices and visionary ideas from all over the world that will have a decisive impact on the transformation of our industry. The power of transformation is driven by artificial intelligence.
Destination Tech Track
The Destination Tech Track is the central innovation platform for destinations and their creators. We present new forms of visitor management and the potential of artificial intelligence. We take a deep view into future technical demands of guests and users and the radical changes in the usage of future technologies. The power of change has many goals. The Destination Tech Track is the innovation compass for your organization.
Charlotte Lamp Davies
Founder A Bright Approach
Charlotte Lamp Davies is the CEO and founder of A Bright Approach, a leading consultancy specializing in sales, brand positioning, marketing, PR, and events management within the travel industry. With a focus on both local and international markets, she develops strategic corporate initiatives and moderates high-profile industry events, drawing on her deep expertise and a vast global network. Charlotte excels at advising travel technology companies such as HotelRunner, RightRez, Nezasa, Odysseus Solutions, and Travelier on sales strategy, brand positioning, and go-to-market strategy.
Prof. Dr. Willy Legrand
Professor at IU International University of Applied Sciences
As a professor, researcher and author in the field of corporate environmental, social and governance (ESG) strategy and practices in the global travel, tourism and hospitality sectors, it is an honour to serve on the ITB Board of Experts (BoE). I support and encourage academics, government and industry leaders, change-makers and all those on the frontline of corporate social responsibility to develop strategic guidance and operational practices for sustainability and regeneration that is actionable in a world ripe for positive change.
Dr. Karoline Wiegerink
Professor of City Hospitality, Hotelschool The Hague
I am dedicated to hospitality and customer centricity and the value creation it leads to.
I am looking forward contributing to ITB Board of Experts from the hospitality lens, collaborating towards an inspiring, insightful and innovative conference programme that creates value for tourism professionals within the welcoming environment of Messe Berlin.
Prof. Dr. Heinz-Dieter Quack
Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes
As a researcher and strategy consultant in the fields of destination management, futures research and policy advice in tourism, it is an honor to serve on the ITB Board of Experts (BoE). I invite decision makers as well as researchers to discuss the key issues that challenge us and to pioneer solutions.
Lea Jordan
Co-Founder at techtalk.travel
ITB Berlin is an institution for the global tourism and hospitality community. I am joining the ITB Board of Experts because ITB Berlin is a central platform for our industry to network across national borders and industry silos, to learn about current global trends and developments and to identify new business opportunities. I am proud to be part of this network and look forward to working with my fellow members.
Dr. Markus Heller
Managing partner at Dr. Fried & Partner GmbH
With more than 25 years of consulting experience in the travel and tourism industry and as managing partner of Dr. Fried & Partner, I am very pleased to be a member of the ITB Board of Experts and to identify and drive forward the relevant industry topics. ITB as an impulse generator and network creates a platform for industry experts to discuss and adapt innovative concepts and business models that contribute to the digital and sustainable transformation. In this context, I am looking forward to deeper insights into the areas of tour operators, travel sales, cruise and carriers.
Rika Jean-Francois
Commissioner ITB Corporate Social Responsibility
As commissioner for (Corporate) Social Responsibility of ITB it has always been my goal to bring sustainable & responsible thinking into main stream tourism. I am extremely happy that as ITB we have the opportunity to use our huge global platform to create awareness for social and environmental issues, to advocate for a holistic approach which includes corporation of all players and sectors as I believe that as an industry we have a responsibility towards society as a whole. Tourism can be a force for good, helping to create better place to live for everybody. It is my absolute pleasure to play a role in this task.
Prof. Dr. Harald Pechlaner
Prof. Dr. Harald Pechlaner, Professor of Tourism at the Catholic University of Eichstätt-Ingolstadt and Scientific Director of the Competence Center Green Transformation in Tourism
Harald Pechlaner is part of an international research network in the field of tourism. He is Adjunct Research Professor at the Curtin Business School in Perth, Western Australia, and President of AIEST (International Association of Scientific Experts in Tourism). Harald Pechlaner is convinced that the major challenges of tourism can only be explained and solved with a consistently inter- and transdisciplinary approach, and that regional and global perspectives need to be more closely linked. As Head of Center for Advanced Studies of EURAC Research in Bolzano/Italy, he is responsible for projects in the field of sustainability and resilience.
Dirk Rogl
Founder Travel. Commerce
Dirk Rogl has been analyzing change and innovation in tourism for 25 years, formerly as deputy editor-in-chief of the industry magazine fvw, today for example as industry analyst of Phocuswright and as deputy head of the Competence Center Tourism of the Federal Government. His own company Travel.Commerce. supports service providers and destinations in the digital transformation.