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ITB BERLIN
CONVENTION

Good to know

Convention and trade show in one:

  • ITB Berlin Convention will take place at the Berlin Exhibition Grounds 4 - 6 March 2025
  • In 2024, the convention attracted 24,000 visitors, participating in 4 stages with a total of 17 themed tracks.
  • The motto of the 2024 convention was: Pioneer the Transition in Travel & Tourism. Together.
  • Participation in the ITB Berlin Convention is included in the trade fair ticket. Tickets will be available online from December.
  • Selected sessions were streamed and can be viewed on our YouTube channel.
  • ITB Berlin Convention Factsheet 2024 (PDF, 746.3 kB)

REVIEW CONVENTION 2024

Top Speaker & Full House

This year's ITB Berlin Convention once again served as a venue for groundbreaking debates and encounters in the tourism industry.

Under the motto "Pioneer the Transition in Travel and Tourism. Together", over 400 international speakers and more than 24,000 participants engaged in stimulating discussions on topics such as sustainability and technology. Special thanks go to our exhibitors, partners, and the Board of Experts, whose contributions were crucial. Highlights and moments from the convention are available online to revisit the inspiring days.

Program overview ITB Berlin convention 2024

ITB Berlin eTravel Stage 2024

The registration is already closed.
Thank you for your interest in the eTravel World Call for Papers 2024.
Registration is no longer available for ITB Berlin 2024.
If you have any questions, please contact etravel@itb-berlin.de.

ITB TRAVEL HERO - VIDEOCAST

In this episode of ITB Travel Hero podcast turned videocast, host Charlotte Lamp Davies of management consultancy A Bright Approach, engages in a rich and insightful discussion with three distinguished sustainability experts:
Prof. Karoline Wiegerink, Prof. Harald Pechlaner and Prof. Willy Legrand.
The discussion delves into key focus areas, such as net zero and biodiversity, with a spotlight on the Travel Foundation's academic research in the field. Looking towards the future, the experts share their visions for the travel industry in 2045, providing intriguing insights into potential progress and scenarios over the next 20-30 years. Practical tips for travel professionals and specific insights for the hospitality sector are offered to help achieve common sustainability goals.

The Board of Experts 2024

Board of Experts as an experienced curatorial team

With a similar lineup, the "Board of Experts" of ITB Berlin, whose members are responsible for one or more of the planned thematic tracks, will once again be in action in 2024. The ITB Berlin has been able to enlist recognized specialists in their respective fields as curators.

Dr. Markus Heller

Managing Partner at Dr. Fried & Partner GmbH

Lea Jordan

Co-Founder at techtalk.travel

Prof. Dr Willy Legrand

Professor at IU International University of Applied Sciences

Prof. Dr. Harald Pechlaner

Professor for Tourism and scientific director of the Catholic Universität Eichstätt-Ingolstadt and Kompetenzzentrum Tourismus des Bundes

Prof. Dr. Heinz-Dieter Quack

Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes

Dirk Rogl

Founder Travel. Commerce

Dr. Karoline Wiegerink

Professor of City Hospitality, Hotelschool The Hague


Many more friends and partners are supporting the ITB Berlin Convention team with their expert knowledge to create the ITB Berlin Convention experience for you:

Charlotte Lamp-Davis

Charlotte Lamp Davies

Founder

A Bright Approach

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Frank Grafenstein

Founder & CEO

NEUSTA Grafenstein

Thomas Bömkes

Thomas Bömkes

Managing Director

Diversity Tourism GmbH

Marc Aeberhard

Marc Aeberhard

Founder and Owner

Luxury Hotel & Spa Management Ltd

Douglas Quinby

Douglas Quinby

Co-Founder and CEO

Arival

Partners for the ITB Berlin Convention 2024

Ensuring a smooth implementation are our partners NEUSTA Grafenstein and Beeftea.

Beeftea
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NEUSTA Grafenstein

Prof. Dr. Willy Legrand

Professor at IU International University of Applied Sciences

Prof. Dr. Willy Legrand

As a professor, researcher and author in the field of corporate environmental, social and governance (ESG) strategy and practices in the global travel, tourism and hospitality sectors, it is an honour to serve on the ITB Board of Experts (BoE). I support and encourage academics, government and industry leaders, change-makers and all those on the frontline of corporate social responsibility to develop strategic guidance and operational practices for sustainability and regeneration that is actionable in a world ripe for positive change. 

Dr. Karoline Wiegerink

Professor of City Hospitality, Hotelschool The Hague

Dr. Karoline Wiegerink

I am dedicated to hospitality and customer centricity and the value creation it leads to.

I am looking forward contributing to ITB Board of Experts from the hospitality lens, collaborating towards an inspiring, insightful and innovative conference programme that creates value for tourism professionals within the welcoming environment of Messe Berlin.

Prof. Dr. Heinz-Dieter Quack

Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes

Prof. Dr. Heinz-Dieter Quack

As a researcher and strategy consultant in the fields of destination management, futures research and policy advice in tourism, it is an honor to serve on the ITB Board of Experts (BoE). I invite decision makers as well as researchers to discuss the key issues that challenge us and to pioneer solutions.

Lea Jordan

Co-Founder at techtalk.travel

Lea Jordan

ITB Berlin is an institution for the global tourism and hospitality community. I am joining the ITB Board of Experts because ITB Berlin is a central platform for our industry to network across national borders and industry silos, to learn about current global trends and developments and to identify new business opportunities. I am proud to be part of this network and look forward to working with my fellow members.

Dr. Markus Heller

Managing partner at Dr. Fried & Partner GmbH

Dr. Markus Heller

With more than 25 years of consulting experience in the travel and tourism industry and as managing partner of Dr. Fried & Partner, I am very pleased to be a member of the ITB Board of Experts and to identify and drive forward the relevant industry topics. ITB as an impulse generator and network creates a platform for industry experts to discuss and adapt innovative concepts and business models that contribute to the digital and sustainable transformation. In this context, I am looking forward to deeper insights into the areas of tour operators, travel sales, cruise and carriers.

Rika Jean-Francois

Commissioner ITB Corporate Social Responsibility

Rika Jean-Francois

As commissioner for (Corporate) Social Responsibility of ITB it has always been my goal to bring sustainable & responsible thinking into main stream tourism. I am extremely happy that as ITB we have the opportunity to use our huge global platform to create awareness for social and environmental issues, to advocate for a holistic approach which includes corporation of all players and sectors as I believe that as an industry we have a responsibility towards society as a whole. Tourism can be a force for good, helping to create better place to live for everybody. It is my absolute pleasure to play a role in this task.

Prof. Dr. Harald Pechlaner

Professor for Tourism and scientific director Katholischen Universität Eichstätt-Ingolstadt and Kompetenzzentrum Tourismus des Bundes

Prof. Dr. Harald Pechlaner

Harald Pechlaner is part of an international research network in the field of tourism. He is Adjunct Research Professor at the Curtin Business School in Perth, Western Australia, and President of AIEST (International Association of Scientific Experts in Tourism). Harald Pechlaner is convinced that the major challenges of tourism can only be explained and solved with a consistently inter- and transdisciplinary approach, and that regional and global perspectives need to be more closely linked. As Head of Center for Advanced Studies of EURAC Research in Bolzano/Italy, he is responsible for projects in the field of sustainability and resilience.

Dirk Rogl

Founder Travel. Commerce

Dirk Rogl

Dirk Rogl has been analyzing change and innovation in tourism for 25 years, formerly as deputy editor-in-chief of the industry magazine fvw, today for example as industry analyst of Phocuswright and as deputy head of the Competence Center Tourism of the Federal Government. His own company Travel.Commerce. supports service providers and destinations in the digital transformation.