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ITB Berlin Convention

MASTERING TRANSFORMATION

Global trends, leading experts and current best practice examples: The world's most important travel industry conference features keynotes, panel discussions, expert interviews and awards on groundbreaking topics such as travel technology, marketing & distribution, future travel, MICE, sustainability and social responsibility, hospitality, business travel, future work and much more.

Be there when top speakers and experts from the global travel industry not only discuss international trends and new topics, but also share their expertise and offer guidance and clear perspectives at the ITB Berlin Convention under the guiding principle "Mastering Transformation".

Because in 2023, tourism and the travel industry will continue to change dramatically. We are in a phase of profound challenges that go far beyond COVID or the partial shortage of skilled workers. In addition to climate change and energy supply issues, we are on the way to a new global security architecture with multiple impacts on the travel and tourism sector.

The ITB Berlin Convention is THE platform that provides interested trade visitors from the industry with knowledge and inspiration from leading experts and current best practice examples with keynotes, panel discussions, interviews and awards to successfully shape the transformation process towards a sustainable future.

Get your ticket now:

ITB Berlin Convention 2023 is made up of several theme tracks:

Good to know:

Convention and trade show in one:

  • ITB Berlin Convention 2023 will take place at the Berlin Exhibition Grounds 7-9 March, 2023
  • Participation in the ITB Berlin Convention is included in the trade show ticket
  • Selected sessions will be streamed on the ITBxplore platform

The program for the ITB Convention will be available for you here in January 2023.

The Board of Experts

Board of Experts as an experienced curatorial team

A premiere is celebrated by the "Board of Experts", whose members are each responsible for one or more of the planned theme tracks. The tracks and their respective stages will replace the previous theme days. ITB Berlin has already been able to recruit proven specialists in their field as curators.

Dr. Markus Heller

Managing Partner at Dr. Fried & Partner GmbH

Rika Jean-Francois

Commissioner Corporate Social Responsibility at ITB Berlin

Lea Jordan

Co-Founder at techtalk.travel

Prof. Dr Willy Legrand

Professor at IU International University of Applied Sciences

Prof. Dr. Harald Pechlaner

Professor for Tourism and scientific director Katholischen Universität Eichstätt-Ingolstadt and Kompetenzzentrum Tourismus des Bundes

Prof. Dr. Heinz-Dieter Quack

Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes

Dirk Rogl

Founder Travel. Commerce

Dr. Karoline Wiegerink

Professor of City Hospitality, Hotelschool The Hague


Many more friends and partners are supporting the ITB Berlin Convention team with their expert knowledge to create the ITB Berlin Convention experience for you:

Charlotte Lamp-Davis

Charlotte Lamp Davies

Founder

A Bright Approach

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Frank Grafenstein

Founder & CEO

NEUSTA Grafenstein

Thomas Bömkes

Thomas Bömkes

Managing Director

Diversity Tourism GmbH

Marc Aeberhard

Marc Aeberhard

Founder and Owner

Luxury Hotel & Spa Management Ltd

Douglas Quinby

Douglas Quinby

Co-Founder and CEO

Arival

New partners for the ITB Berlin Convention 2023

The Board of Experts, as well as our partners NEUSTA Grafenstein and Beeftea, bring top international speakers and tourism experts who address the most relevant topics of the global travel industry with unique expertise and fresh perspectives to ITB Berlin Convention.

NEUSTA Grafenstein
Beeftea

Recent Top Speakers and Top Companies

Prof. Dr. Willy Legrand

Professor at IU International University of Applied Sciences

Prof. Dr. Willy Legrand

As a professor, researcher and author in the field of corporate environmental, social and governance (ESG) strategy and practices in the global travel, tourism and hospitality sectors, it is an honour to serve on the ITB Board of Experts (BoE). I support and encourage academics, government and industry leaders, change-makers and all those on the frontline of corporate social responsibility to develop strategic guidance and operational practices for sustainability and regeneration that is actionable in a world ripe for positive change. 

Dr. Karoline Wiegerink

Professor of City Hospitality, Hotelschool The Hague

Dr. Karoline Wiegerink

I am dedicated to hospitality and customer centricity and the value creation it leads to.

I am looking forward contributing to ITB Board of Experts from the hospitality lens, collaborating towards an inspiring, insightful and innovative conference programme that creates value for tourism professionals within the welcoming environment of Messe Berlin.

Prof. Dr. Heinz-Dieter Quack

Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes

Prof. Dr. Heinz-Dieter Quack

As a researcher and strategy consultant in the fields of destination management, futures research and policy advice in tourism, it is an honor to serve on the ITB Board of Experts (BoE). I invite decision makers as well as researchers to discuss the key issues that challenge us and to pioneer solutions.

Lea Jordan

Co-Founder at techtalk.travel

Lea Jordan

As a professor, researcher and author in the field of corporate environmental, social and governance (ESG) strategy and practices in the global travel, tourism and hospitality sectors, it is an honour to serve on the ITB Board of Experts (BoE). I support and encourage academics, government and industry leaders, change-makers and all those on the frontline of corporate social responsibility to develop strategic guidance and operational practices for sustainability and regeneration that is actionable in a world ripe for positive change. 

Dr. Markus Heller

Managing partner at Dr. Fried & Partner GmbH

Dr. Markus Heller

With more than 25 years of consulting experience in the travel and tourism industry and as managing partner of Dr. Fried & Partner, I am very pleased to be a member of the ITB Board of Experts and to identify and drive forward the relevant industry topics. ITB as an impulse generator and network creates a platform for industry experts to discuss and adapt innovative concepts and business models that contribute to the digital and sustainable transformation. In this context, I am looking forward to deeper insights into the areas of tour operators, travel sales, cruise and carriers.

Rika Jean-Francois

Commissioner ITB Corporate Social Responsibility

Rika Jean-Francois

As commissioner for (Corporate) Social Responsibility of ITB it has always been my goal to bring sustainable & responsible thinking into main stream tourism. I am extremely happy that as ITB we have the opportunity to use our huge global platform to create awareness for social and environmental issues, to advocate for a holistic approach which includes corporation of all players and sectors as I believe that as an industry we have a responsibility towards society as a whole. Tourism can be a force for good, helping to create better place to live for everybody. It is my absolute pleasure to play a role in this task.

Prof. Dr. Harald Pechlaner

Professor for Tourism and scientific director Katholischen Universität Eichstätt-Ingolstadt and Kompetenzzentrum Tourismus des Bundes

Prof. Dr. Harald Pechlaner

Harald Pechlaner is part of an international research network in the field of tourism. He is Adjunct Research Professor at the Curtin Business School in Perth, Western Australia, and President of AIEST (International Association of Scientific Experts in Tourism). Harald Pechlaner is convinced that the major challenges of tourism can only be explained and solved with a consistently inter- and transdisciplinary approach, and that regional and global perspectives need to be more closely linked. As Head of Center for Advanced Studies of EURAC Research in Bolzano/Italy, he is responsible for projects in the field of sustainability and resilience.

Dirk Rogl

Founder Travel. Commerce

Dirk Rogl

Dirk Rogl has been analyzing change and innovation in tourism for 25 years, formerly as deputy editor-in-chief of the industry magazine fvw, today for example as industry analyst of Phocuswright and as deputy head of the Competence Center Tourism of the Federal Government. His own company Travel.Commerce. supports service providers and destinations in the digital transformation.