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travelling for medical reasons: a booming segment


Boom Segment: Tourism for medical and health travel reasons

The medical and health tourism sector has established itself as an important and constantly growing segment at ITB Berlin in recent years. Medical providers such as clinics, hospitals, as well as hotels and destinations with corresponding healthcare offerings can present their products and services here. Buyers and agencies are specifically targeted to visit the Medical & Health Tourism Pavilion at ITB Berlin.

Medical & Health Tourism Pavilion

This year, in addition to the other returning exhibitors, the German tour operator FIT Reisen and the European Historic Thermal Towns Association, which has significantly expanded its presence with an attractive action area with spa cinema and water tasting, as well as mud treatments. The European Spas Association, which, in collaboration with the Slovenian Tourist Board and other partners, offers also water tasting as well as oxygen therapy with the Hyperbaric System to visitors, is also represented again.

Medical & Health Media Lunch

After the official pavilion opening, on the first day of the trade fair in the pavilion, interested journalists and editors have the opportunity to receive current information from the exhibitors first hand. This year the Media Lunch is presented by Barcelona Medical Destination, Health Tourism Croatia and the Slovenian Tourist Board.

Medical & Health Tourism Educational Hub

On Pavilion's own segment stage international trade visitors can find out about new developments and trends in this growth market through presentations, expert interviews and discussion rounds. The focus here is on current developments in the areas of digitalization, AI, but also sustainability. Dental sleep medicine and the topic of snoring guards are also the focus of this year's top-class medical presentations and discussions. Thermal treatments in the field of medical and health tourism are of course again an important focus of the program, with various contributions from partners of the European Spas Association, the European Historic Thermal Towns Association and the Great Spa Towns of Europe. Bulgaria will focus on cooperation in the field of medical tourism with German health insurance companies. Bulgarian Tourism Minister Zaritza Dinkova will also be present And in addition to this year's media partner Medical Tourism and Ayurveda Magazine from India, Dr. Prem Jagyasi from India will give a key note speech on the topic “Innovation and AI for growth of Medical Tourism and Wellness”.

ITB Medical & Health Night

This networking event, has also become an integral part of the Medical & Health Tourism segment of ITB Berlin; a network event for all exhibitors, trade visitors and media interested in the segment. The renowned ITB Medical & Health Tourism Award will be presented again this evening. This year's award goes to Slovenia for its outstanding commitment to medical health care and medical thermal treatments. This year's Medical & Health Night partners are the Zamber patient agency, Health Tourism Croatia and the Slovenian Tourist Board. The event is for invited guests only. Interested visitors and media should contact

Medical & Health Networking Reception

For the first time, a networking event will take place in the Pavilion in Hall 3.1 on the first day of the trade fair from 5:30 - 7:30 pm The Networking Reception is supported by Montegrotto Terme and Budapest Spas.

Interested trade visitors and media can register for the event here:
Registration for official Medical & Health Networking Reception

Medical Pavillon

You want to be part of the Medical & Health Tourism Pavillion at ITB Berlin as an exhibitor?

We're happy to receive your registration:

Medical & Health Tourism Program 2024

You will find all dates and events of the Medical & Health Tourism program as download file here:

Medical & Health Media Lunch
Medical & Health Media Lunch
Medical & Health Educational Hub
Medical & Health Educational Hub
ITB Medical & Health Tourism Award Winner 2023: Ministry of Health of India
ITB Medical & Health Tourism Award Winner 2023: Ministry of Health of India



Frederike Hansen
Messe Berlin GmbH

P: +49 30 / 3038-2122

Thomas Bömkes
Diversity Tourism GmbH

T: +49 89 / 62439772

Thomas Bömkes