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The home for the luxury travel industry

No matter what "home" means to you. The place we all call home has to do with safety and it's where we meet our family and friends.

This is exactly what the Home of Luxury is for our exclusive luxury suppliers and luxury buyers at ITB Berlin. Dive into an exclusive atmosphere, in the middle of the exhibition grounds but outside the hustle of the trade show. ​

Our goal is to provide you with a place to present your luxury products and services in an eye-catching surrounding.

Home of Luxury is specifically designed to highlight your brand and offered products as well as to be a source of attraction for potential customers.



At the Home of Luxury, you will find three exclusive exhibition areas tailored to your individual needs. Experience the ambience of a tasteful lounge and high-quality interior and use this as the perfect platform to present your luxury products as well as maintain and build new business relationships.

  • The exhibition area The Garden is the first area you can discover when you enter the Marshall House. This section of the Home of Luxury brings you back to nature while you conduct business and build new partnerships.
  • The heart, and therefore in the middle of the action of The Garden is The Nest. The extraordinary atmosphere gives you a unique feeling of confidence and security.
  • Enjoy the view at our highest point in the Marshall House, in our area The Gallery while you accomplish your appointments and maintain your partner relationships.

We were able to spark your interest? Then register here:
To the Home of Luxury registration



This was the Home of Luxury 2024

You can find the full exclusive program for our Home of Luxury participants 2024 here:

Home of Luxury Program (PDF, 410.4 kB)

Our TOP 5 FAQ:

The Home of Luxury will take place in Berlin from 4 - 6 March 2025 and will be located in the Marshall Haus, centrally on the exhibition grounds in a separate building. The exact location is marked on the hall plan of ITB Berlin.

Registration for Home of Luxury 2025 opens at the end of the year.

Would you like to be an exhibitor at the Home of Luxury? You will find the registration link here from June.

Have we sparked your interest as a buyer? You can apply under this link

Please note that all registrations will be reviewed by the ITB Berlin team to ensure a high quality of participants and an exclusive community.

All prices as well as a detailed description of our exhibition areas and all exclusive benefits will be available here shortly.

The price includes table booking (incl. 3 chairs) for three days of the fair in the area you have chosen. It also includes two exhibitor passes, exclusive WLAN, electricity supply, free participation in the Home of Luxury program, free food and drinks all day.​

Please communicate to your guests that they must show an appointment confirmation at the entrance to be granted access to the Home of Luxury. The confirmation can be presented as a written appointment confirmation email on your mobile phone. Alternatively, you are welcome to meet your guests in person at the entrance of the Home of Luxury and avoid waiting times that may occur due to the verification at the entrance. Participants of the Home of Luxury also have the opportunity to submit an overview of your guests.




Your contact person for the Home of Luxury:

Esther Breuer
Messe Berlin GmbH
Messedamm 22
14055 Berlin

+49 30 / 3038-3229

For general questions, please contact us at

Logo home of luxury

Home of Luxury media partner 2024