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Travel Hero
Podcast

Voices of the tourism industry: Hear out what others have to say.

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

Tune in and follow us on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast features intimate talks with inspiring minds of the tourism industry. Big achievers, thrilling personalities – different formats reveal the souls behind big names and successful brands. Anecdotes, stories of success and failures, practical tips and above all trend topics like future mobility, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives: Let's Talk
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Enjoy the latest episodes:

Deep Dive | India – An Evolving Outbound Market

Join us as Y.t. Kivisaari, President & CEO, Visit Oulu, reveals the 57% surge in Indian travelers to Finland, exploring key trends, visa challenges, and the booming wedding industry. Discover insights to elevate your strategy in the evolving outbound market!

Trendcast | Tech Travel: AI Transforming the Future of Tourism

In this episode, we have engaged with Leila Summa, Markus Stumpe and Christian Watts,three travel experts, to discuss the groundbreaking impact of artificial intelligence on the travel industry. Join us as we explore where and how AI is revolutionizing travel technology, the reasons behind these changes, and why you should get involved.

Trendcast | Navigating LGBTQ+ Inclusivity in Hospitality

Join us as we talk with Philip Ibrahim, General Manager of The Social Hub in Berlin, and host Charlotte Lamp Davies about the challenges and opportunities in catering to LGBTQ+ travelers. Learn about successful examples, cultural sensitivity, key partnerships, and future trends in LGBTQ+ hospitality.

Deep Dive | Time To Take The Path to Climate Decarbonisation

Curious about how the global travel industry can decarbonize by 2050? Join Jeremy Sampson and host Charlotte Lamp Davies for an insightful discussion on why forward-thinking companies will attract investment and talent as we tackle sustainability solutions in the travel sector.

Deep Dive | Latest Global Travel Market Insights with Phocuswright

2024 is shaping up to be another record-breaking year for travel. Phocuswright data that despite global uncertainties like upcoming elections and ongoing conflicts, the masses are not deterred and continue to travel. Travel demand appears resilient, though high prices are starting to impact air travel for some travellers. Tune in for more details when our podcast host Charlotte Lamp Davies interviews Charuta Fadnis, SVP of Phocuswright.

More episodes:

Trendcast | China Travel Market Insights

Host Charlotte Lamp Davies talks with Lydia Li, Deputy General Manager at Messe Berlin Shanghai, about trends in the Chinese travel market. Learn how the market is recovering, how the post-90s generation prefers personalized experiences, and how social media and AI are influencing travel behavior. Discover the growing trend of "bleisure." Tune in for insights into the future of travel!

Listen now!

Trendcast | The potential for innovation in the tourism industry

In this episode, Dr. Markus Heller and Dieter Janecek reflect on the key moments of the ITB Congress. Topics include exchanges with international partners, challenges from strikes, the role of women in tourism, and the need for a more sustainable, inclusive sector.

Listen now !

Trendcast | H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman

In this episode of the Travel Hero Podcast, we speak with S.E. Azzan bin Qassim Al Busaidi about Oman’s unique position in global tourism. We discuss what attracts visitors, how authenticity is preserved, and the role of diversity.

Listen now!

ITB Berlin Morning Briefing | Interview with David Ruetz, Senior Vice President Messe Berlin

Every morning during ITB Berlin, you’ll receive the latest news and recommendations for the day. Listen to what David Ruetz, Senior Vice President of Messe Berlin, has to say today (March 7) about the highlights of the congress, updates, and exhibitors, and discover his personal favorites. Get inspired!

Listen now!

ITB Berlin Morning Briefing | Interview with Dr. Mario Tobias, CEO Messe Berlin

Every morning during ITB Berlin, you’ll receive the latest news and recommendations for the day. Hear what David Ruetz, Senior Vice President of Messe Berlin, has to say today (March 7) about the congress highlights, news, and exhibitors, and discover his personal favorites. Get inspired!

Listen now!

ITB Berlin Morning Briefing | Interview mit Deborah Rothe, Director ITB Berlin

Every morning during ITB Berlin, we’ll keep you updated with the latest news and recommendations for the day. Hear what Deborah Rothe, Director of ITB Berlin, has to say about the congress highlights, updates from exhibitors, and her personal favorites. Get inspired!

Listen now!

Find all past episodes here: