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Why ITB Podcasts?

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.
Tune in and follow us here, on Spotify or Apple Podcasts!

The Travel Hero Podcast

The Travel Hero Podcast features intimate talks with inspiring minds of the tourism industry. Big achievers, thrilling personalities – different formats reveal the souls behind big names and successful brands. Anecdotes, stories of success and failures, practical tips and above all trend topics like future mobility, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This brand-new audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.

Deep Dives
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. The only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Voices of the tourism industry: Hear out what others have to say.

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Let's Talk: Tourism & TikTok - how city marketing is using the fastest growing social app to reach Gen Z audiences | Johanna Rüdiger, Journalist and TikToker; Laura Peper, Visit Bremen & Claudia Neumann, KölnTourismus

TikTok was the most downloaded app in 2020. What started as a lip-syncing and dancing app has now evolved into a serious platform for information, debate and discussion. Especially for the one target group everyone wants to reach: Young people. Tourism also plays a big role on the platform, but the most successful travel accounts still belong to individual content creators.
How can the travel industry use TikTok to promote destinations and travel products? In this episode, Johanna Rüdiger talks to two people who can tell you exactly how to do it and what the benefits are - because they're already doing it!

Let's Talk: Sustainability & Offsetting in Tourism | Moritz Hintze, MD & founder, bookitgreen; Kai Landwehr, Marketing Manager & Press Officer, myclimate & Rika Jean-Francois, CSR Commissioner, ITB Berlin

Can being sustainable and making good money work together? Is it possible to find a way to travel, to keep impact limited and still earn money as a company?
This is exactly what we discuss in today’s Deep Dive – with our guests from bookitgreen and myclimate.

What's up with the ITB Berlin Bears? | Episode 11: Katrina Leung, Singapore

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

Let's Talk: The role of the travel agency and the day of the travel agency | Thomas Bösl, CEO, Raiffeisen-Tours RT-Reisen GmbH & Sabine Bierlein, Senior Product Manager, ITB Berlin

Even before the Corona crisis, travel agencies were facing enormous challenges. Increasing digitization posed an ever greater challenge to the classic players in the market. Younger target groups in particular are increasingly researching their vacation options online and booking there in ever greater numbers. The past two years did not make it any easier for travel agencies. The Corona pandemic brought many agencies to the brink of their existence. Hardly any income was offset by an increased consulting effort. Many travel agencies were forced to repeatedly make cancellations, changes and new bookings for their customers. The difficult situation was exacerbated by a glaring shortage of staff, as many employees were reorienting themselves professionally and new recruits were extremely hard to come by, and not only in this industry. Now, a war has recently been added to the mix, causing additional uncertainty among travelers. But can the fact that the world seems to be lurching from one crisis to the next also be an opportunity for travel agencies?

Let's Talk: Hiking in the middle east | Ben Hoffler, Co-Founder, SINAI TRAIL & Marinel de Jesus, Sustainable tourism activist & Founder

Do you want to hear an inspirational story about hiking in the Middle East? And what the role of women has to do with it?
Ben Hoffler, Co-founder of the SINAI TRAIL and Marinel de Jesus, Sustainable tourism activist who has walked the trail, will provide you with an insight into this fascinating experience and share with you the background stories about this truly community-based Bedouin project!

What's up with the ITB Berlin Bears? | Episode 10: Charlotte Lamp Davies, England

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

300 seconds with Luarsab Togonidze & Archil Kikodze | Folklorist & Eco-Guide| Georgia

After our little social media journey through Georgia, our host country in 2023, we now have something for your ears: In this episode, two georgian personalities talk about their country. On the one hand it's about eco-tourism and bird watching, on the other hand it's about hospitality. Explore the vibrant culture immersed in the unique nature of Georgia and listen in now, when it's "300 seconds with..." again.

What's up with the ITB Berlin Bears? | Episode 9: Sanna Pedersen, Sweden

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

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What's up with the ITB Berlin Bears? | Episode 8: Simone Jacke, South Africa

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

>

What's up with the ITB Berlin Bears? | Episode 7: Prasanth Nair, India

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

What's up with the ITB Berlin Bears? | Episode 6: Philipp Schrödinger, Fuerteventura

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

Deep Dive: Community-based Tourism | Antje Rahn, ATC Namibia, Thomas Bohlander, Gebeco & Prof. Dr. Christian Baumgartner, FH Graubünden & response & ability

How can local communities be supported in building resilient tourism projects? Futouris members like Gebeco support local communities and indigenous groups (e.g. a Khwe community in Namibia) in their projects to independently develop and implement tourism offers in order to generate a stable income in the long run. But what if tourists stop coming? The Corona pandemic, with its resulting travel restrictions, has resulted in a month-long absence of travelers and deprived such community-based tourism projects of their foundation. As a result, many local communities and indigenous groups in particular are struggling to make ends meet. At the same time, the pandemic has clearly shown the opportunities that lie in "community based tourism" offers: if tourism is built up as an additive source of income alongside agriculture and existing infrastructures (e.g. home-stays) are used, this enables greater resilience. What are important success factors for a resiliently positioned CBT enterprise? What are the learnings from Futouris -member projects from the last 2 years with Corona? Can community participation and the benefits of tourism for local people become a key factor in product development and marketing for the travel industry as a whole? In a critical conversation, Futouris members Gebeco and ATC Namibia meet Prof. Dr. Christian Baumgartner.

Let's Talk: Tourism Resilience, Self-Reliance and New Work | Eugen Triebelhorn, Country Manager Germany ,Travelperk & Valentin Gruber, Chief Operating Officer, HomeToGo

We encounter the term and concept of resilience in many aspects of life. People asked about how they’d define it, might say it is about one’s ability to bend but not break, bounce back, and perhaps even grow in the face of disadvantageous or negative life experiences. The American Psychological Association (2014) defines resilience as “the process of adapting well in the face of adversity, trauma, tragedy, threats or even significant sources of stress.” Sure, this definition gives you the gist – but it does not reflect the complex nature of resilience and its biological, psychological, social and cultural factors that interact with one another: Just because one adapts well to stress in a workplace, this does not mean they also do so in their personal life. At work, especially New Work, resilience plays a major part – particularly relevant in our era. The Covid-19 pandemic we have been facing for almost two years completely turned our already rapidly changing world of work upside down. It gave New Work another digitalization boost. And even companies that had long opposed digital change had to resort to digital solutions. The pandemic obviously also had an impact on tourism. Which is what Tourism Resilience is about: an industry’s need, to adapt to those current challenges. In economic jargon, self-reliance refers to the inward development of a country – meaning that it does not export raw materials but uses them in its own country. On an individual level, self-reliance is described by the Cambridge Dictionary as “the quality of not needing help or support from other people”. Therefore, self-reliance is the ability to rely on your own efforts, abilities, powers and resources, rather than that of those around you. Apart from an individual’s or a country’s, this can also be transferred to a company’s self-reliance – which is what we especially want to focus on in this podcast.

Deep Dive: What is a green butler? | Christopher Warren, CEO & Founder, MyGreenButler & Rika Jean-Francois, ITB Berlin

What is a "green butler"? An easy-to-use sustainability management platform that uses gamification and eco-feedback to persuade guests, staff and tourist accommodation owners to effectively reduce carbon emission through conserving energy & water & cutting waste. That sounds interesting, doesn’t it? ..and it’s fit for business: As a cloud-based SMART tech solution with science-based results, it monitors multiple resource types, audits carbon and records financial savings in real-time. The amazing part is that everyone is involved: Guests and staff enjoy being involved and are highly motivated to help conserving resources - it’s actually their behavior which is in the center of this sustainable hospitality management tool. Learn more about the story behind it when our CSR Commissioner Rika Jean-Francois chats with Dr. Christopher Warren, Founder & CEO of My Green Butler

What's up with the ITB Berlin Bears? | Episode 5: Bettina Bork, Lanzarote

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

Deep Dive: ITB Berlin Convention 2022 | Christina Freier, Sabine Bierlein & Rika Jean-Francois from ITB Berlin

From 8 to 10 March 2022, the ITB Berlin Convention, a leading thinktank and the largest travel industry event of its kind, will focus on solutions regarding resilience, digitisation and sustainability. Numerous leading speakers will talk about the global challenges facing the travel industry, share their unique expertise, provide orientation and take a look at the future.

This podcast aims to preview this year’s ITB Convention and, as a kind of kick-off event, to take a look at the key topics. What will we be doing in 2022, and why? And how are we moving forward with the key topics of recent times?

*Please note: the podcast was recorded before the emerging current crisis, so no reference was made to it

What's up with the ITB Berlin Bears? | Episode 4: Russell Lord, Tel Aviv

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

What's up with the ITB Berlin Bears? | Episode 3: Yvonne Coulin, Nuremberg

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

What's up with the ITB Berlin Bears? | Episode 2: Harald & Mike, Curaçao

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

What's up with the ITB Berlin Bears? | Episode 1: Andrei Blumer, Bucharest

5 years ago we interviewed people from all over the world for the 50th anniversary of ITB Berlin.
The last 5 years have been incredibly exciting and challenging for the entire tourism industry. That's why, on the occasion of the 55th anniversary, we conducted interviews with the Representatives of the time to find out how they have fared in the last 5 years since our last visit, how the pandemic has affected their work and how they have dealt with it.

Listen for yourself!

300 seconds with Daphne Tsevreni | Co-Founder & CFO | Clio Muse Tours

Clio Muse Tours was awarded for the eighth Sustainable Development Goal – Decent work and economic growth. Launched in 2014, Clio Muse Tours has developed advanced technology tools and content for thematic tours focusing on gastronomy, architecture and dark tourism, among many others. It has developed over 300 virtual tours, offering tourism and culture professionals the opportunity to create audio and virtual tours of landmark sites, as well as city walks and roadtrips.
In our newest episode we asked Daphne Tsevreni, Co-Founder & CFO of Clio Muse Tours: "What were the biggest challenges in combining tourism and sustainability?"

300 seconds with Lisa Zink | Dresdner Stollenmädchen | Dresdner Christstollen®

Meet Lisa Zink, the 27th Stollenmädchen from Dresden who is the official representative of Dresden’s Stollen Baking. The Dresden Christstollen is a delicious Christmas treat first recorded in 1474 and part of the Christmas tradition in Saxony. The original Stollen can be recognized by its golden seal of quality.

Deep Dive: Is Sustainability the New Digital? | Lea Jordan, Co-Founder, techtalk.travel & Willy Legrand, Professor, International University of Applied Sciences

This is a dive deep into sustainability and digitalisation. Recent natural disasters and severe weather events have increased the urgency to act. The tourism industry in particular has an enormous impact on global warming - so it is only understandable that we in this industry need to pay special attention to it. The last time the world faced a similar upheaval was with the digital revolution some 20 or 30 years ago.

Lea Jordan and Willy Legrand talk in this episode about the important concepts of digitalisation and sustainability. Together they will address the question "Is Sustainability the New Digital?".

300 seconds with Celina Distler| Sportlerin | Celventures

Entdecke das Erzgebirge auf dem Stoneman Miriquidi Road – folgt Celina Distler, einer jungen gebürtigen Fränkin, die ins Erzgebirge gezogen ist und von der Natur und vor allem den Bike-Tracks der Region ganz begeistert ist in unserer neuesten Podcast-Episode.

Auf dem Stoneman Miriquidi Road erlebte Celina 290 km pure Rennrad - Emotionen mit 2 Ländern, 13 Rampen und 4.900 Höhenmetern inmitten idyllischer Natur

300 seconds with Oliver Winter | CEO | a&o Hostels

On its way to becoming Europe's first zero-emission hostel chain, a&o Hostels is already looking at a "sustainability agenda" with more than 170 measures. There are, of course, obstacles to overcome in the process.
So we asked the CEO Oliver Winter: "What challenges do you face and how do you overcome them?"

300 seconds with Simone Jacke | Director | Strandloper Boutique Hotel

"What does luxury in tourism mean when paired with authenticity and respect to location?”
Insights from a hotel director in Paternoster, South Africa.

300 seconds with Ayako Ezaki | Expert Coordinator | Tourism Declares Climate Emergency

"Tourism Declares Climate Emergency: How can you join this movement and how can businesses and individuals take action to reduce their carbon emissions and the like?"
Insights from an Expert Coordinator for Tourism Declares Climate Emergency

300 seconds with Katarina Thorstensson | Sustainability Strategist | Gothenburg & Co

"Gothenburg: a true pioneer in sustainability! What can we expect from Gothenburg as 2020 European Capital of Smart Tourism in terms of sustainability, Mrs Thorstensson?" Insights from a Sustainability Expert, Gothenburg, Sweden.

300 seconds with Marc Sanderson | International Economic Development Director & European Capital of Smart Tourism Spokesman | City of Malaga, Spain

"How does the 2020 European Capital of Smart Tourism Malaga approach digitalisation and will this be the future of tourism after COVID-19?" Insights from the International Economic Development Director & European Capital of Smart Tourism Spokesman, City of Málaga, Spain.

300 seconds with Lea Jordan | Co-Founder & Head of Marketing | techtalk.travel

"Are there new trends in digitisation evolving in the travel and hospitality industry right now? And if so, which trends are we talking about exactly?" Here are valuable insights on trends by industry expert Lea Jordan.

300 seconds with Dhruv Bhatia | Founder & CXO | Live From Earth Media

"How can tour operators and travel agencies prepare for the rise in global travel demand, and what role does digitalization play then?" Insights and tips from a forward looking creative agency."

300 seconds with Dr. Heike Döll-König | CEO | Tourismus NRW e.V. | Tourist Board North Rhine-Westphalia

"North Rhine-Westphalia: trendsetter, creative and inspiring – what does the region have in store for urban explorers and city lovers?" Join this 300 second audio tour through the urban areas of North Rhine-Westphalia.

300 seconds with Keta & Beqa Goletiani | Co-founder “Spend Four Seasons in Georgia” & Regional Athlete and Sports Marketing Manager of Red Bull Middle East

"Sustainability and adventure travel: is it a dream come true in Georgia?" The Goletiani siblings from Georgia have the answer!

300 seconds with Veronika Hiebl | CEO | Tourismus Marketing Gesellschaft Sachsen mbH

"Mrs Hiebl, why is Saxony Germany's no. 1 cultural destination?"
Insights about a German state full of touristic highlights - this is the Official Culture Destination of ITB Berlin NOW: Saxony.

300 seconds with Matthias von Randow | Executive Director | German Aviation Association (BDL)

"How can global air transport get back on its feet, Mr. von Randow?“ Insights by an expert from the German Aviation Association on the future of air travel.

300 seconds with Ulrike Braun | Director Corporate Responsibility | DER Touristik & Matthias Beyer | CEO | mascontour

"Verändern Millennials das Reisen von morgen?" Die Antwort haben Frau Braun und Herr Beyer! Sie sprechen über Kernergebnisse einer Studie zum Reiseverhalten von Millinials (German only)

300 seconds with Richard Gray | Senior Vice President, Diversity, Equity & Inclusion | Greater Fort Lauderdale

"Dear Richard, what exactly defines LGBT+ travel and why is it so important for tourism providers to actively include all identities?" Insights on LGBT+ travel from Greater Fort Lauderdale.

300 seconds with Viktoria Urbanek | Travel Blogger | Chronic Wanderlust

"The life of a travel blogger in times of COVID-19 – what are the changes and chances, Viktoria?" Insights from a travel blogger and travel enthusiast.

300 seconds with Bastian Raschke | Head of Industry FMCG & Travel | Facebook

"Which forms of travel do Facebook user appreciate the most, Mr. Raschke?" Insights from Facebook, build technologies that help people connect with friends and family, find communities, and grow businesses.

300 seconds with Caroline Bremner | Head of Travel Research | Euromonitor

"What do you say, Ms. Bremner: Will we recognize the travel industry once COVID-19 is cured?" Insights from Euromonitor, the world's leading independent provider of strategic market research.

300 seconds with David Ruetz | Head of ITB Berlin

"The future of trade shows: where are we headed, Mr. Ruetz?" Insights from ITB Berlin, the World's Leading Travel Trade Show.

Blind Date: Communities | Ian Cumming, Travel Massive meets Philip Ibrahim, The Student Hotel

Ian and Philip didn't know they'd meet each other for this podcast episode but we knew exactly one topic that unites them: Communities! Out came a very open first meeting and some very useful insights on how to build and engage communities.