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TRAVEL HERO
PODCAST

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Podcast

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

The Travel Hero Podcast

Tune in and follow us here, on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast features intimate talks with inspiring minds of the tourism industry. Big achievers, thrilling personalities – different formats reveal the souls behind big names and successful brands. Anecdotes, stories of success and failures, practical tips and above all trend topics like future mobility, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives: Let's Talk
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Voices of the tourism industry: Hear out what others have to say.

Trendcast with H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman

In this episode of ITB's Travel Hero Podcast, we are excited to welcome a distinguished guest: H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman. With Oman's tourism industry on the rise, we're thrilled to delve into the unique factors that distinguish Oman's offer in a highly competitive global market. Join us as we explore what draws visitors to Oman, how authenticity is preserved amidst development, and the significance of diversity in Oman's tourism landscape. Let's embark on a journey to uncover the secrets behind Oman's tourism success with our esteemed guest.

ITB Berlin Morning Briefing | Interview with David Ruetz, Senior Vice President Messe Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as David Ruetz, Senior Vice President Messe Berlin, shares today’s highlights (7 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

ITB Berlin Morning Briefing | Interview mit Deborah Rothe, Director ITB Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as Deborah Rothe, Director ITB Berlin, shares today’s highlights (6 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

ITB Berlin Morning Briefing | Interview with Dr. Mario Tobias, CEO Messe Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as Dr. Mario Tobias, CEO Messe Berlin, shares today’s highlights (5 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

300 seconds with Li Baochun | Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF)

In the 300 seconds Travel Hero Podcast episode, Li Baochun, the Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF), discusses the organization's goals, purpose, and vision for the travel industry. Additionally, he highlights the role of WTCF as a co-host for the ITB Berlin Convention 2024, emphasizing the valuable offerings and events they provide for industry professionals.

300 seconds with David Roland | TikTok | Travel Search and Discovery

In this episode, David Roland, Head of Brand Partnerships in DACH at TikTok, joins host Lea Jordan and speaks about travel discovery on TikTok. David shares content insights from the community and discusses how brands can interact with the travel community on TikTok. Make sure to join the TikTok Sessions at the ITB Berlin Convention: TikTok’s Stuart Flint with his keynote 'TikTok Takes Me There: A Journey Through The New Frontier of Travel Search and Discovery' at the Marketing & Distribution Track on Wednesday, 6 March, and Laura Ferrari from Hyatt will join TikTok’s Michael Schumacher for the best practice case presentation of how Hyatt is driving strong results with authentic storytelling on TikTok at the ITB eTravel Track on Thursday, 7 March. Head to itb.com/convention for all the details, mark your calendar, and see you there!

300 seconds with Bonita Grupp | Trigema | Navigating Workplace Diversity

In this episode of ITB's Travel Hero podcast, we are excited to welcome Bonita Grupp, Managing Director of TRIGEMA, for a 300-second conversation with podcast host Madlen Schwing from the Chair of Tourism at the Catholic University of Eichstätt-Ingolstadt. Following an interesting introduction to Bonita's background and career path, the podcast delves into the unique challenges faced by TRIGEMA, the sole remaining textile manufacturer in Germany, and how it navigates these challenges in a difficult environment. With 1,200 employees from 40 nationalities at TRIGEMA, Bonita shares valuable insights into managing diversity. Additionally, she reflects on the key challenges in leadership and explains how to deal with them, which are relevant not only to TRIGEMA but also to the tourism industry. This podcast episode offers a sneak peek into the Future Work Track of the ITB Berlin Convention at the green stage in hall 3.1, where Bonita will deliver a keynote speech and participate in a panel titled 'Leading the Change: Corporate Culture in the Future Workforce’ on 7 March. With tourism industry leaders, she will explore how to foster a positive corporate culture that adapts to evolving demands.

300 seconds with UnderTheDoormatGroup | Marilee Karr | Trends in accommodation

In this episode, Merilee Karr, Founder & CEO at UnderTheDoormatGroup and Chair of the Board at UK Short Term Accommodation Association (STAA), joins host Lea Jordan and shares her takes on the top 3 trends shaping the short-term rentals sector and some exciting news about UnderTheDoormatGroup. Tune in and hear from Merilee Karr, a renowned short-term rentals expert.
Make sure to join the panel at the ITB Berlin Convention’s eTravel Track on 5 March at 12:15 pm CET in Hall 6.1. Where Merilee Karr will discuss alongside James Cassidy from Expedia Group and Inga Flicker from HomeToGo technology trends shaping the alternative accommodations sector.

300 seconds with Cory Elford | MPI (Meeting Professionals International | All eyes on MICE Travel

In this episode, Cory Elford, Director of Marketing at MPI (Meeting Professionals International), joins host Lea Jordan and shares some background on MPI’s purpose and mission, her takes on the top 3 trends shaping the events and meeting industry, some best practice examples on how MPI leverages technology, and a personal tip on how to keep on top of trends. Cory Elford is a standout marketing strategist most known for applying her fresh and innovative advertising expertise to the evolving landscape of meetings and events. Make sure to join Cory’s keynote, ‘The Engagement Equation,’ at the ITB Berlin Convention’s MICE Track on 5 March at 2:30 pm in hall 3.1.

300 seconds with Caroline Bremner Senior Head of Travel Research at Euromonitor International, about the highlights of the upcoming ITB Berlin Convention

Welcome to another episode of the 300 Seconds podcast, where Karoline Wiegerink delves into the highlights of the upcoming ITB Berlin Convention. Get ready to embark on a journey together with Caroline Bremner Senior Head of Travel Research at Euromonitor International. The podcast explores the changing landscape of luxury travel and its major drivers of change. Understanding the luxury travelers of the future is more than ever important. Caroline enlightens the listener of this podcast with three important value drivers: Lifestyle, purpose and wellness. Listen to this sneak preview of Euromonitor's latest research to be presented in the first session of the ITB Hospitality Track, followed by a panel discussion of industry leaders reflecting on these trends, on 7 March on the Blue Stage, See you in Berlin.

300 seconds with Dr. Patrick Andrae, CEO and Co-Founder Hometogo, about Generative AI

In our new episode of the ITB Travel Hero Podcast with Dr. Patrick, Andrae, CEO and Co-Founder of Hometogo, we look forward to the new AI Track of the ITB Berlin Convention, taking place at eTravelStage in hall 6.1. on 6 March, where Patrick will explain the disruptive element of AI and how it may change travel search and booking.
Hometogo has already extensively implemented GenAI. Patrick will present his AI strategy on March 6th at the eTravelStage in Hall 6.1. introduce in detail. It won't be the last disruptive tech innovation in the travel business, but it will be a very fundamental one, says Andrae in our exclusive podcast. A great start to a deep dive into Travel AI live at ITB Berlin.

ITB Berlin Trendcast with Rohit Talwar from FastFuture

Our moderator Charlotte Lamp Davies of A Bright Approach had the privilege of hosting Rohit Talwar, the CEO and founder of FastFuture, as our guest on the ITB Berlin Travel Hero podcast. Rohit is set to open the Diversity and Inclusion Track at the upcoming convention, where he'll delve into the pivotal global shifts that could significantly impact diversity and inclusivity within the travel sector in the coming years.

300 seconds with Netsai Bollmann | KAZA TFCA | Biodiversity

In this episode of the ITB Berlin podcast, Willy Legrand engages in a 300-second conversation with Netsai Bollmann, Programme Manager at KAZA TFCA (Kavango Zambezi Transfrontier Conservation Area). The podcast explores the intersection of tourism and biodiversity, offering insights into the positive and negative impacts of the industry on natural habitats. Netsai shares her perspective on the role tourism can play in protecting and restoring biodiversity, especially in the context of KAZA. This episode serves as a preview for the 2024 ITB Responsible Tourism Track, focusing on Biodiversity conservation and restoration, where Netsai will participate in a panel discussion titled "Leave No Footprints and Take only Memories: Tourism’s Biodiversity Ambitions and Results." Join the conversation on Thursday, 7 March, to explore the industry's journey towards more equitable and regenerative practices.

Deep Dive with Deborah Rothe, Director, ITB Berlin: When, What, Why You Must Attend

In our latest Travel Hero Podcast, we have the pleasure of hosting ITB Director Deborah Rothe in a conversation with podcast host Charlotte Lamp Davies from A Bright Approach. Together, they delve into the details of the upcoming ITB convention scheduled for March 2024 in Berlin, shedding light on what awaits both delegates and exhibitors.

With a comprehensive conference program featuring 17 tracks and over 400 speakers and industry experts, ITB Berlin has solidified its position as the go-to platform for the travel sector to engage in discussions on global matters impacting the industry. The theme for next year's convention is "Pioneer the Transition in Travel & Tourism. Together," encapsulating the ethos that defines ITB Berlin.

Whether your interests lie in diversity, geopolitics, destination trends, or technological advancements, ITB Berlin has a dedicated track for you. As we anticipate tens of thousands of visitors next year, this podcast serves as a valuable resource for you to prepare and plan your schedules accordingly. We eagerly look forward to welcoming you all from 5th to 7th March, 2024.

Deep Dive: Hermione Joye from Google about APAC traveller´s booking patterns

More than a year on from APAC borders reopening, travel is now once again a fact of life. As we finally close the chapter on ‘travel recovery’ and ‘revenge travel’, what lies ahead? How has travel demand been pacing under the cloud of economic uncertainty and inflationary pressures? What has changed in the way that travellers dream, plan, and book their trips today? And where are the biggest pockets of opportunity for travel brands in the year ahead?

In this podcast, our host Charlotte Lamp Davies of consultancy A Bright Approach, talks to Hermione Joye, Sector Lead, Travel and Vertical Search APAC, Google about a piece of extensive research conducted by Google and Ipsos. The research dives into search and booking patterns of the APAC traveller, favourite destination both domestically and internationally and how the behaviour of the APAC traveller has changed significantly since the pandemic. Don’t miss this deep dive into a very vibrant and trend-setting region which already influences global trends.
We look forward to hearing from Hermione Joye live at ITB Asia on Wednesday 25th October where she will present the research findings to attendees.

Trendcast: The current status of Blockchain with Prof. Dr. Alexander Knauer, University of Applied Sciences Mittweida

The future of travel is closely linked to digital innovations. Blockchain, the Metaverse and Generative AI were central topics at the ITB Convention 2023. What is the status six months later?

Let’s ask again Alexander Knauer, Professor of E-Business and E-Entrepeneurship at the University of Applied Sciences Mittweida. Our Blockchain expert at the ITB Convention 2023 explains why decentralized identities and non-fungible token are becoming central topics for tourism and how blockchain also stimulates artificial intelligence.

Trendcast: The current status of Metaverse with Caroline Bremner, Euromonitor

The future of travel is closely linked to digital innovations. Blockchain, the Metaverse and Generative AI were central topics at the ITB Convention 2023. What is the status six months later?

Let’s ask again Caroline Bremner, Senior Industry Manager at Euromonitor, again. Our metaverse expert at the ITB Convention 20223 explains why baby boomers still find it difficult to use virtual technology and how sustainability might push the metaverse.

Trendcast: The current status of Blockchain with Leila Summa, PlayToChange

The future of travel is closely linked to digital innovations. Blockchain, the metaverse and generative AI were central topics at the ITB Convention 2023. What is the status six months later?

Let’s ask again Leila Summa, Managing Director PlayTo Change. Our expert in generative AI at the ITB Convention 2023 explains how Chat GPT & Co are gaining acceptance, what is already possible today and how artificial intelligence will change the travel industry.

Deep Dive: Schubert Lou, COO Trip.com on the Future of AI

In this edition, China is in the spotlight! We are pleased to welcome one of the ITB China Keynote Speakers to our Travel Hero Podcast. Schubert Lou is COO of Trip.com and we will travel into the future with him. Generative AI will transform the travel industry. Find out how booking processes, loyalty programmes, personalised marketing and seamless travel will change. Meet Schubert Lou live at the ITB China Conference.

Blind Date: GenZ Meets Baby Boomer Generation

In our latest ITB Travel Hero Podcast we embarked on something new. We wanted to discuss the GenZ Generation and their expectations of the workplace a created a blind date of two generations. In this engaging podcast we hear from Lea Pflug (Ostfalia University of Applied Sciences), who’s just embarking on her career and Hans-Ingo Biehl (VDR), who is nearing retirement age.
Not only was it fascinating to discuss how much the workplace has changed and to learn more about the next generation’s expectations and wishes for a good work/life balance, it was also encouraging to learn that many wishes of the Gen Z generation are mirrored by generations who went before.
Listen to our moderator Charlotte Lamp Davies of A Bright Approach as she introduced Lea and Ingo for the very first time and see how the “blind date” unfolded. They touched on topics including: Workspace changes, and expectations of the GenZ generation of work and the workplace. What excites them and how older generations adapt and adhere to the pace of change? From talks to reduce the work week to 4 days, hybrid working models, blended travel and expectations from the offset of the GenZ generation. Do join the conversation. Communication is key.

Deep Dive: LGBTQ+ Tourism in Eastern Europe – how to get involved

ITB Berlin is the leading international travel trade show for LGBTQ+ Tourism. In this month’s Travel Hero Podcast our host Charlotte Lamp Davies of management consultancy A Bright Approach speaks to Pavel Subrt, co-founder East meets West, a network of LGBTQ+ professionals and their allies from (mainly) Central & Eastern Europe. His insight highlights how the travel industry can get more involved in the debate to not only ensure it captures this travel community but that it also supports the ongoing conversation about inclusion in travel. Pavel says authenticity to engage and push the agenda is key. There is also a commercial angle here if you wish to get involved. The LGBTQ+ communities are keen travellers, as diverse as any other community and travel should do all it can to capture this group of travellers. As with most things getting involved requires some persistence, but the efforts will be well worth it as travel pushes this important agenda.

Trendcast: Latest Chinese market insights from ITB China

In a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Lydia Li, Deputy General Manager of Messe Berlin Shanghai is not only looking forward to ITB China opening up in September, but above all to the speedy recovery of the travel business in China, which started rapid with domestic travel earlier this year and increases now to long-distance travel as well.

Trendcast: Latest German market insights with Neusta Data Intelligence

In a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Andreas Wulfes, CEO of Neusta Data Intelligence, has deep insights into current business in ITB's home market of Germany. He reports on the current booking situation and which destinations are particularly popular this summer for German holidaymaker.

Trendcast: Latest global and US market insights with Phocuswright

In a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Charuta Fadnis, Phocuswright's Senior Vice President Research, shares insights and data into Phocuswright's unique database. She explains how the global travel business is recovering after the pandemic, what the situation is like in her home market of the USA and which mega trends tourism should adapt to.

Deep Dive: Blended Travel with Euromonitor International

Based on new work from Euromonitor International that looks at whether blended travel is here to stay, its part to play in changing the way we travel for the better, and whether travel is actually building back better. During our latest Travel Hero Podcast we discussed the opportunities and future of blended travel with Stephen Dutton , Client Insights Research Manager at Euromonitor.

Deep Dive: Destination & Booking Trends – Q1 2023 with Skyscanner

Talking about travel trends, how was Q1 2023 going?

Skyscanner is no stranger to research and its latest Horizon Report just published is showing booking patterns returning to pre-pandemic numbers and a desire to travel long haul is rapidly returning. During the new episode of our Travel Hero Podcast we discussed the research paper in detail with Mike Ferguson, Director of Destination Marketing at Skyscanner. Find the full trend report by Skyscanner at reports.skyscanner.net/.

Let's Talk: The Indian Traveler

This week the spotlight is on India! While ITB India is happening in Mumbai, we sat down with Daniel Dsouza President and Country Head for Leisure SOCT Travel, who shares some insights on the Indian traveler. Learn about the changed consumer behaviors in this fast-moving country, popular destinations within the country and abroad and what the Indian traveler actually seeks.

300 Seconds with Caroline Bremner & Stephen Dutton | Euromonitor International

Did you hear about "blended travel" yet? And what exactly is this "metaverse"?
Caroline Bremner, Senior Industry Manager and Stephen Dutton, Client Insight Research Manager at Euromonitor International explain in just 300 seconds what exactly the metaverse is, what is hidden behind the term blended travel and what connects the two trends.
You want to delve deeper? Then don't miss the ITB Berlin Convention Sessions with Caroline and Stephen on 7 and 8 March: www.itb-convention.com/program.

300 Seconds with David Roland | Head of Brand Partnerships DACH at TikTok

Travel is one of the largest and fastest growing categories on Tik Tok” says David Roland, Head of Brand Partnerships DACH at TikTok. The platform is a great chance to interact in a new way with consumers and learn from them at the same time – it’s not a one way street! There are opportunities for all players in the tourism and travel market to succeed on the platform! How? And who does it right? David enlightens us!
PS: Join the session “AIDA on TikTok – how to become a love brand for everyone” by TikTok at this year’s ITB Berlin Convention on Wednesday, 8 March to learn more about how travel brands can benefit from the rise of TikTok.

300 Seconds with Kathrin Anselm | General Manager Airbnb DACH, CEE & Russia

Tune in these 300 seconds with Kathrin Anselm, General Manager DACH, CEE & Russia at Airbnb and Lea Jordan, Co-Founder, techtalktravel.
Find out how Airbnb caters to new travel trends with new features and how overall business, guests and hosts are impacted by those developments.
For borader insights, don't miss Kathrin and Lea during this year’s ITB Berlin Convention at the Marketing & Distribution Track on 8 March!

300 Seconds with Amanda Du | Head of eCommerce at Penta Hotels Worldwide

Within these 300 seconds moderated by Lea Jordan, Co-Founder & Head of Marketing at techtalk.travel, Amanda Du, Head of eCommerce at Penta Hotels Worldwide, untangles the buzzwords Metaverse, Webfree and NFTs. She analyses how these concepts impact our lives and how we’ll do business. Moreover Amanda shares learnings and specific examples from Penta Hotels on how to reward, recognize and engage with customers on a totally different level.
Hear out more insights from Amanda Du during this year’s ITB Berlin Convention at the Hospitality Tech Forum and the Marketing & Distribution Track!

300 Seconds with Dr Zinon Zinonos | Pafos Smart City Project Manager

Pafos’ Smart City Project Manager Dr. Zinon Zinonos explains how Pafos was able to stand out as 2023 European Capital of Smart Tourism.
The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations. The 2023 Capitals are Pafos (Cyprus) and Seville (Spain).
Representatives from Pafos will be in Hall 1.1 at ITB Berlin 2023.

Trendcast: Latest global and US market insights with Phocuswright

In a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Charuta Fadnis, Phocuswright's Senior Vice President Research, shares insights and data into Phocuswright's unique database. She explains how the global travel business is recovering after the pandemic, what the situation is like in her home market of the USA and which mega trends tourism should adapt to.

300 seconds with Mr. Li Baochun | Deputy Secretary General | WTCF

DMOs are on the base of a trade-off between marketing and management, overtourism and undertourism, private and public sectors, analogue business models and digital innovations... The new challenges in climate protection and innovation management are as clear as the specifications and orders are indifferent.
"Mastering Transformation" by WTCF: How is the situation in the world, in China and in cities especially?
Hear Mr. Li Baochun, Deputy Secretary General of WTCF on what to expect from ITB Berlin Convention Co-Host WTCF at the ITB Destination Track on 9 March 2023 at 12:40.

300 seconds with Douglas Quinby | ARIVAL & Charlotte Lamp Davies | A Bright Approach

“Bringing loads of people together to have amazing experiences”, that’s basically the essence of the Technology, Tours & Activity sector.
Just like many other segments, TTA has undergone some pretty big changes in the last couple of years. Especially the consumers have changed: who are they, what do they want?
Eavesdrop this conversation between Charlotte Lamp Davies, Founder, A Bright Approach & Douglas Quinby, Co-Founder & CEO, ARIVAL, on how to master transformation in the TTA sector and what to expect from the TTA Forum on 8 March at this year’s ITB Berlin Convention.

Let's Talk: Shortage of skilled labor in tourism - the industry & employer perspective Sabrina Westphälinger, Accor & Kathrin Gollubits, 25hours Hotels

How to make people stay? What motivates employees? What leads longterm motivation at work? How to optimise HR processes? How to drive change and adapt to the current employee requests?
Hosted by Laura Schmidt, Co-Founder of Elevatr, Sabrina Westphälinger from Accor and Kathrin Gollubits from 25hours Hotels share valuable insights from their employer perspectives from the hotel industry.
Just two examples: Accor launched an “Employee value proposition”, a promise to their employees in return for providing work with 4 pillars. 25hours, the self-proclaimed “party queen” amongst hotel chains, provides a proactive employee-driven approach encouraging employees to develop themselves and their strengths further.
A must-listen to everyone interested in employer/employee success stories!

Let's Talk: What travelers value most | James Marshall, Expedia Group & Sabine Bierlein, ITB Berlin

In this episode we talk to James Marshall, Head of Account Management for Air Partnerships at Expedia.
The Traveler Value Index 2023 reveals how traveler preferences have shifted over time, revealing insights and gaps about the perception of specific trends from the traveler’s side and the side of industry professionals.
One of the gaps in perception between the two groups of respondents: the value of pricing. While travelers expect the best (sometimes even atypical) pricing when booking online, industry professionals do not see it as that important.
Discover what else Expedia revealed, how the requirements and requests have changed and hear the answer to a rather bold question at the end: "Do you book all your holidays on Expedia yourself?"

Let’s talk: Shortage of skilled labor in tourism – the scientific perspective with Prof. Dr. Stefan Remhof

In this episode Prof. Dr. Stefan Remhof, professor at IU International University, shares the perspective on shortage of skilled labor from a researcher’s point of view.
The IU conducted a study analyzing aspects that motivate employees to stay at their workplace.
One outcome: The higher the motivation, the higher the satisfaction. But that's easier said than done, isn't it? So Remhof shares viable success factors for employers. Here are only a few: Keep employees motivated, give feedback, show anticipation and communicate.
Another interesting finding (by the way, proven in our previous episode on that topic, too!) concerns Gen Z who demand freedom and guidance at the same time, which leaves employers challenged as these two seem to be quite contradictory. But there is a solution!
Tune in for a very inspirational talk with Prof. Dr. Remhof and host Laura Schmidt, Co-Founder of elevatr.

Let's Talk: Shortage of skilled labor in tourism: The perspective of the next generation of employees

Kicking off this series of four episodes, Laura Schmidt (Co-Founder, elevatr), welcomes Pia and Stefan, both currently students, who share their visions about working in the tourism industry. They talk about the requirements they have for future employers, the importance of remote work and hybrid working models, passion over payment, the opportunity to grow, trust, intangible benefits, where they search for job offers and much more. A must-hear for all employers trying to understand the next generation of employees.