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Travel Hero
Podcast

Voices of the tourism industry: Hear out what others have to say.

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

Tune in and follow us on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast features intimate talks with inspiring minds of the tourism industry. Big achievers, thrilling personalities – different formats reveal the souls behind big names and successful brands. Anecdotes, stories of success and failures, practical tips and above all trend topics like future mobility, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives: Let's Talk
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Enjoy the latest episodes:

Deep Dive | Latest Global Travel Market Insights with Phocuswright

2024 is shaping up to be another record-breaking year for travel. Phocuswright data that despite global uncertainties like upcoming elections and ongoing conflicts, the masses are not deterred and continue to travel. Travel demand appears resilient, though high prices are starting to impact air travel for some travellers. Tune in for more details when our podcast host Charlotte Lamp Davies interviews Charuta Fadnis, SVP of Phocuswright.

Trendcast | China Travel Market Insights

Host Charlotte Lamp Davies talks with Lydia Li, Deputy General Manager at Messe Berlin Shanghai, about trends in the Chinese travel market. Learn how the market is recovering, how the post-90s generation prefers personalized experiences, and how social media and AI are influencing travel behavior. Discover the growing trend of "bleisure." Tune in for insights into the future of travel!

Trendcast | The potential for innovation in the tourism industry

In this episode, Dr. Markus Heller and Dieter Janecek reflect on the key moments of the ITB Congress. Topics include exchanges with international partners, challenges from strikes, the role of women in tourism, and the need for a more sustainable, inclusive sector.

Trendcast | H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman

In this episode of ITB's Travel Hero Podcast, we are excited to welcome a distinguished guest: H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman. With Oman's tourism industry on the rise, we're thrilled to delve into the unique factors that distinguish Oman's offer in a highly competitive global market. Join us as we explore what draws visitors to Oman, how authenticity is preserved amidst development, and the significance of diversity in Oman's tourism landscape. Let's embark on a journey to uncover the secrets behind Oman's tourism success with our esteemed guest.

ITB Berlin Morning Briefing | Interview with David Ruetz, Senior Vice President Messe Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as David Ruetz, Senior Vice President Messe Berlin, shares today’s highlights (7 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

More episodes:

ITB Berlin Morning Briefing | Interview with Dr. Mario Tobias, CEO Messe Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as Dr. Mario Tobias, CEO Messe Berlin, shares today’s highlights (5 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

Listen now!

ITB Berlin Morning Briefing | Interview mit Deborah Rothe, Director ITB Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as Deborah Rothe, Director ITB Berlin, shares today’s highlights (6 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

Listen now!

300 seconds with Li Baochun | Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF)

In the 300 seconds Travel Hero Podcast episode, Li Baochun, the Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF), discusses the organization's goals, purpose, and vision for the travel industry. Additionally, he highlights the role of WTCF as a co-host for the ITB Berlin Convention 2024, emphasizing the valuable offerings and events they provide for industry professionals.

Listen now!

300 seconds with David Roland | TikTok | Travel Search and Discovery

In this episode, David Roland, Head of Brand Partnerships at TikTok DACH, discusses travel discovery on TikTok with host Lea Jordan. He shares insights into community content and explores how brands can engage with the travel community. Don't miss the TikTok Sessions at the ITB Berlin Convention: Stuart Flint's keynote on 6 March and Laura Ferrari's case presentation on March 7th. Visit itb.com/convention for details and mark your calendar!

Listen now!

300 seconds with Bonita Grupp | Trigema | Navigating Workplace Diversity

In this ITB Travel Hero podcast episode, Bonita Grupp, Managing Director of TRIGEMA, joins host Madlen Schwing to discuss the unique challenges faced by TRIGEMA as Germany's last remaining textile manufacturer. Bonita shares insights into managing diversity among the company's 1,200 employees from 40 nationalities. She also reflects on leadership challenges relevant to both TRIGEMA and the tourism industry.

Listen now!

300 seconds with UnderTheDoormatGroup | Merilee Karr | Trends in accommodation

In this episode, Merilee Karr, Founder & CEO at UnderTheDoormatGroup and Chair of the Board at UK Short Term Accommodation Association (STAA), joins host Lea Jordan and shares her takes on the top 3 trends shaping the short-term rentals sector and some exciting news about UnderTheDoormatGroup. Tune in and hear from Merilee Karr, a renowned short-term rentals expert.

Listen now!

Find all past episodes here: