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TRAVEL HERO
PODCAST

Voices of the tourism industry: Hear out what others have to say.

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

Tune in and follow us on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast features intimate talks with inspiring minds of the tourism industry. Big achievers, thrilling personalities – different formats reveal the souls behind big names and successful brands. Anecdotes, stories of success and failures, practical tips and above all trend topics like future mobility, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives: Let's Talk
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Enjoy the latest episodes:

ITB Trendcast on the potential for innovation in the tourism industry

In this episode of the ITB Berlin Travel Hero Podcast, Dr Markus Heller, Managing Director of management consultancy Dr Fried & Partner, and Dieter Janecek, Federal Government Coordinator for the Maritime Industry and Tourism, reflect on the most defining moments and challenges of this year's ITB Convention. From inspiring exchanges with international partners to the challenges posed by strikes in the transport sector. Special attention will be paid to the role of women in the tourism industry, the urgent need to make the sector more sustainable and inclusive, and the importance of tourism as a means of promoting cosmopolitanism and cultural understanding. This conversation highlights the importance of tourism as a driver of social and economic change, always with a clear view to the future.

Trendcast with H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman

In this episode of ITB's Travel Hero Podcast, we are excited to welcome a distinguished guest: H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman. With Oman's tourism industry on the rise, we're thrilled to delve into the unique factors that distinguish Oman's offer in a highly competitive global market. Join us as we explore what draws visitors to Oman, how authenticity is preserved amidst development, and the significance of diversity in Oman's tourism landscape. Let's embark on a journey to uncover the secrets behind Oman's tourism success with our esteemed guest.

ITB Berlin Morning Briefing | Interview with David Ruetz, Senior Vice President Messe Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as David Ruetz, Senior Vice President Messe Berlin, shares today’s highlights (7 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

ITB Berlin Morning Briefing | Interview mit Deborah Rothe, Director ITB Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as Deborah Rothe, Director ITB Berlin, shares today’s highlights (6 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

ITB Berlin Morning Briefing | Interview with Dr. Mario Tobias, CEO Messe Berlin

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead. Listen in as Dr. Mario Tobias, CEO Messe Berlin, shares today’s highlights (5 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

More episodes:

300 seconds with Li Baochun | Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF)

In the 300 seconds Travel Hero Podcast episode, Li Baochun, the Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF), discusses the organization's goals, purpose, and vision for the travel industry. Additionally, he highlights the role of WTCF as a co-host for the ITB Berlin Convention 2024, emphasizing the valuable offerings and events they provide for industry professionals.

Listen now!

300 seconds with David Roland | TikTok | Travel Search and Discovery

In this episode, David Roland, Head of Brand Partnerships at TikTok DACH, discusses travel discovery on TikTok with host Lea Jordan. He shares insights into community content and explores how brands can engage with the travel community. Don't miss the TikTok Sessions at the ITB Berlin Convention: Stuart Flint's keynote on 6 March and Laura Ferrari's case presentation on March 7th. Visit itb.com/convention for details and mark your calendar!

Listen now!

300 seconds with Bonita Grupp | Trigema | Navigating Workplace Diversity

In this ITB Travel Hero podcast episode, Bonita Grupp, Managing Director of TRIGEMA, joins host Madlen Schwing to discuss the unique challenges faced by TRIGEMA as Germany's last remaining textile manufacturer. Bonita shares insights into managing diversity among the company's 1,200 employees from 40 nationalities. She also reflects on leadership challenges relevant to both TRIGEMA and the tourism industry. This episode offers a preview of the Future Work Track at the ITB Berlin Convention, where Bonita will deliver a keynote and participate in a panel on 'Leading the Change: Corporate Culture in the Future Workforce' on 7 March.

Listen now!

300 seconds with UnderTheDoormatGroup | Marilee Karr | Trends in accommodation

In this episode, Merilee Karr, Founder & CEO at UnderTheDoormatGroup and Chair of the Board at UK Short Term Accommodation Association (STAA), joins host Lea Jordan and shares her takes on the top 3 trends shaping the short-term rentals sector and some exciting news about UnderTheDoormatGroup. Tune in and hear from Merilee Karr, a renowned short-term rentals expert.
Make sure to join the panel at the ITB Berlin Convention’s eTravel Track on 5 March at 12:15 pm CET in Hall 6.1. Where Merilee Karr will discuss alongside James Cassidy from Expedia Group and Inga Flicker from HomeToGo technology trends shaping the alternative accommodations sector.

Listen now!

300 seconds with Cory Elford | MPI (Meeting Professionals International | All eyes on MICE Travel

In this episode, Cory Elford, Director of Marketing at MPI (Meeting Professionals International), joins host Lea Jordan and shares some background on MPI’s purpose and mission, her takes on the top 3 trends shaping the events and meeting industry, some best practice examples on how MPI leverages technology, and a personal tip on how to keep on top of trends. Cory Elford is a standout marketing strategist most known for applying her fresh and innovative advertising expertise to the evolving landscape of meetings and events. Make sure to join Cory’s keynote, ‘The Engagement Equation,’ at the ITB Berlin Convention’s MICE Track on 5 March at 2:30 pm in hall 3.1.

Listen now!

300 seconds with Caroline Bremner Senior Head of Travel Research at Euromonitor International, about the highlights of the upcoming ITB Berlin Convention

Welcome to another episode of the 300 Seconds podcast, where Karoline Wiegerink delves into the highlights of the upcoming ITB Berlin Convention. Get ready to embark on a journey together with Caroline Bremner Senior Head of Travel Research at Euromonitor International. The podcast explores the changing landscape of luxury travel and its major drivers of change. Understanding the luxury travelers of the future is more than ever important. Caroline enlightens the listener of this podcast with three important value drivers: Lifestyle, purpose and wellness. Listen to this sneak preview of Euromonitor's latest research to be presented in the first session of the ITB Hospitality Track, followed by a panel discussion of industry leaders reflecting on these trends, on 7 March on the Blue Stage, See you in Berlin.

Listen now!