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Countries, cities and regions have been drawing attention to their cultural offerings for years, as these give a tourist destination a special level of attractiveness.

Cultural tourism offers play thus an important role in the choice of holiday destination. They also make a significant contribution to increasing tourist capacity utilisation in the low season. 30% of trade visitors to ITB Berlin stated that they were interested in cultural tourism offers.

At ITB Berlin, cultural tourism has a permanent place in the Culture Lounge of our partner projekt2508. In addition, exhibitors have the opportunity to present themselves individually with their own stand near the Culture Lounge.

Your contact person for this segment:

Inga Schmid

Messe Berlin GmbH
Messedamm 22
14055 Berlin

+49 30 / 3038 4557