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LGBTQ+
Tourism

Long live diversity!

Since back in the late 90’s, LGBTQ+ Tourism was already present at ITB Berlin, but established as an official, equal segment under ITB’s CSR commitment, in 2010.

Over the years, it became the biggest LGBTQ+ Tourism presence in any global tourism trade show and is one of the most diverse areas of the trade show, today.

Each year, ITB Berlin, in cooperation with its partner agency Diversity Tourism GmbH, is hosting the well-established LGBTQ+ Tourism Pavilion with its exhibitors, educational programs and networking events for all trade visitors and media.

In the ITB Convention, there is a panel discussion dedicated to LGBTQ+ tourism, every year. Established in 2018, the ITB LGBTQ+ Pioneer and Destination Awards ceremony takes place during the ITB Diversity Gala supporting the IGLTA Foundation, on ITB Thursday.

Become an exhibitor in this segment!

Registration for this segment is open now in the exhibtior portal.

LGBTQ+ Tourism Turnkey Package

STANDSIZE PRICE
9 m² EUR 4,998.00

LGBTQ+ Tourism Pavilion

PARTNERSHIP PRICE
Premium Partner EUR 5,000.00
Supporting Partner EUR 9,600.00
Presenting Partner EUR 19,000.00

LGBTQ+ Tourism Partnerships

PARTNERSHIP PRICE
Media Brunch Exhibiting Partner EUR 2,500.00
Media Brunch Presenting Partner EUR 6,000.00
Stage Slot EUR 2,500.00
Stage Presenting Partner EUR 8,000.00
Lounge Table EUR 2,500.00
Lounge Table Partner EUR 12,000.00

ITB Berlin's LGBTQ+ Tourism commitment

In the context of its social responsibilities ITB Berlin considers itself to be an ambassador for human rights and tolerance:

  • Messe Berlin has signed the German Diversity Charter, thus pledging to actively support diversity within companies.
  • ITB Berlin is a member of the International LGBTQ+ Travel Association (IGLTA) and supports the IGLTA Foundation
  • ITB Berlin has signed the Code of Conduct against the sexual exploitation of children.
  • ITB Berlin and Diversity Tourism GmbH organizing ITB Academy conferences and workshops with LGBTQ+ Tourism topics worldwide. Past events took place in Poland, India, Brazil, USA, Singapore, Japan and Malta
  • In 2019, ITB Berlin & Diversity Tourism GmbH received the renown Vanguard Award of the International LGBTQ+ Travel Association (IGLTA) for promoting awareness and acceptance of the LGBTQ+ community in the global tourism industry.

LGBTQ+ Tourism Program 2024

The LGBTQ+ program of the last ITB Berlin is available for download here:

LGBTQ+ Tourism Pavilion Program 2024 (PDF, 1.2 MB)

Presentations in the LGBTQ+ Tourism Pavilion ITB Berlin 2024

Banner Lab LGBTQ+ Tourism

Create your individual ITB LGBTQ+ Tourism banner!

Just enter your hall and stand number, then click "generate banner"...done!

Now you can save the image (e.g. "right-click - save image as") and use it in your communication.

Spread the word on social media that you will also be participating as a #LGBTQTourism exhibitor at #ITBBerlin 2025!

ITB LGBTQ+ Media Fam Hamburg 7 - 9 March 2025

For all accredited journalists and bloggers of ITB Berlin 2025, Hamburg Tourismus is organizing a press trip to Hamburg on the topic of LGBTQ+ tourism in cooperation with Diversity Tourism and ITB Berlin.

We look forward to welcoming you to Hamburg from 7 - 9 March 2025 to experience the city and queer life in all its diversity. We invite you to discover new and colorful corners of the city. The diversity here lies dormant in both classic sights and insider tips. We will show you new hotspots, cultural highlights and inspire you with the diverse stories of the city and its inhabitants.

The trip includes a group transfer from Berlin to Hamburg following ITB 2025 on Friday, 7 March 2025, including 2 nights' accommodation, all meals and a program in Hamburg. Departure from Hamburg on Sunday is on your own. Due to the limited number of participants, we ask for your understanding if not all interested parties are able to attend.

You will receive a confirmation or rejection by 15 January 2025 at the latest.

If you are interested, please register here.

Picture of the Elbphilarmonie in Hamburg illuminated in the colors of the rainbow
Copyright: Mediaserver Hamburg

Your contact persons for this segment

Photo of the LGBTQ+ tourism representatives at ITB

Ramona Zaun

Messe Berlin GmbH
Messedamm 22
14055 Berlin

+49 30 / 3038-2155

ramona.zaun@messe-berlin.de

 Photo of the LGBTQ+ Tourism Representative at ITB

Thomas Bömkes

Diversity Tourism GmbH

+49 89 / 6243-9772

TB@diversitytourism.com

Organizational Partner 2025

Media Partner 2025