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In addition to general information, visitor services and tips for trade show preparations for the annual ITB Berlin, you will also find regular content in the form of interviews, articles and podcasts on the most important topics in the industry.


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Become an exhibitor

Your brand in the spotlight? Become an exhibitor at ITB Berlin and show the tourism industry what you've got.


General Questions

Instead of in previous years, ITB Berlin 2023 will take place from Tuesday to Thursday, from 7 to 9 March. Our official host country Georgia will ceremoniously open the event on Monday evening on 6 March . With the future positioning of ITB Berlin as a pure B2B product, we will focus on three days of business, content and networking. At the ITB Berlin Convention, which will take place in parallel, we will bring current trends and exciting personalities to a global stage.

For future editions of ITB Berlin we will continue to focus on our clients needs and market development and incorporate these needs into the design of our event format.

For the private public as well as tourism companies especially interested in B2C, Messe Berlin offers a suitable alternative. The previous partner event of ITB, the Berlin Travel Festival, is to become part of the B2C component at the boat and leisure show BOOT & FUN Berlin in November this year. For more information, please see our current press release.

Our official host country Georgia will ceremoniously open the event on Monday evening on 6 March .

The opening hours will remain at 10 am - 6 pm. Exhibitors, Buyers Circle Members and media representatives will be admitted as usual from 8:30 a.m. and trade visitors from 9:30 a.m. in order to prepare for their appointments from 10 a.m. onwards.

Exhibitor Questions

The relevance of ITB Berlin will be further enhanced by the strategic adjustment. We will offer our customers an efficient and valuable participation in ITB with numerous digital and on-site services. Detailed information on the individual services and offers will be published shortly.

Our online registration including all important information for participation is available here.
Registration deadline: 30 September 2022.

All important information about prices, online registration and terms and conditions can be found in the exhibitor section on our website.

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New date and purely B2B, WHY?

David Ruetz, Head of ITB Berlin, explains the decisions towards ITB Berlin becoming a purely B2B event in March 2023:

ITB Berlin

Since the founding in 1966, ITB Berlin has established itself as the guidance system of the global travel industry. The brand ITB Berlin has a firm place in the calendar of everyone who loves travel professionally and personally. With unbreakable enthusiasm, we work on proving to you, that ITB Berlin is “The World’s Leading Travel Trade Show®".

Find out more at the ITB Berlin Website.

ITB India

The inaugural ITB India is an annual 3-day B2B trade show and convention curated to connect you to the Indian Travel Market. It brings together key travel leaders, buyers and exhibitors from MICE, Corporate, Leisure and Travel & Technology. Join ITB India to capture the fastest growing Indian and South Asian Market, to forge new partnerships and to strengthen existing business relations with the most important players in India.

Find out more at the ITB India Website.

ITB China

In May 2017, ITB China celebrated its world-premiere in the vibrant metropolis of Shanghai. The three-day trade fair takes place every year and is being accompanied by a strong conference programme. The entire event is focusing on business and developments of China's travel market.

Find more information at the ITB China Website.

ITB Asia

Every year in October the three-day trade show and top-class convention takes place in the Marina Bay Sands in Singapore. With over 1,300+ exhibitors, 1,250+ buyers, and a total of 13,000+ participants from 132 countries, the convention-trade show sets trends for the Asian Travel Market.

Find out more at the ITB Asia Website.