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ITB Berlin
3 – 5 March 2026
The World’s Leading Travel Trade Show®
Since 1966, ITB Berlin has been the leading platform for the global travel and tourism industry. Under the motto "Discover the stories behind 60 years of legacy" ITB Berlin 2026 once again expects exhibitors and trade visitors from all over the world to a very special edition this year. ITB Berlin will celebrate its 60th anniversary in March 2026.
The trade show is clearly structured: in addition to the geographic division by destinations, market segments such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology are represented.
In parallel to the exhibition area the ITB Berlin Convention, the leading think tank of the tourism industry, takes place on the fairgrounds. Here, experts discuss the trends and innovations shaping the future of travel.
Good to know
- Event duration:
Tuesday, 3 March until Thursday, 5 March 2026
daily 10 am – 6 pm
add to calender (ICS, 1.0 kB)
- Venue:
Berlin ExpoCenter City, Messedamm 22, 14055 Berlin, Germany
- Registration deadline for exhibitors:
1 September 2025
ITB Berlin 2025 in figures
170+
represented countries
100,000
Attendees
5,800+
Exhibitors
1,300
Buyers circle members
24,000
Convention participants
What's next? The choice is yours!
You want to keep strolling along as a visitor?
Then this is your way to everything you need to know when visiting ITB Berlin, explore ITB Berlin Convention and much more:
You want your brand to be the spotlight on the exhibition show floor?
Then head towards the exhibitor section with many tips and tricks on how to make your trade show presence a full success:
Would you like to attend the world's largest tourism convention?
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Use the official hashtags #ITBBerlin and #ITBBerlinConvention in your social media posts. Or tag the ITB Berlin channels.
ITB Berlin
Since the founding in 1966, ITB Berlin has established itself as the guidance system of the global travel industry. The brand ITB Berlin has a firm place in the calendar of everyone who loves travel professionally and personally. With unbreakable enthusiasm, we work on proving to you, that ITB Berlin is “The World’s Leading Travel Trade Show®".
Find out more at the ITB Berlin Website.
ITB India
The inaugural ITB India is an annual 3-day B2B trade show and convention curated to connect you to the Indian Travel Market. It brings together key travel leaders, buyers and exhibitors from MICE, Corporate, Leisure and Travel & Technology. Join ITB India to capture the fastest growing Indian and South Asian Market, to forge new partnerships and to strengthen existing business relations with the most important players in India.
Find out more at the ITB India Website.
ITB China
In May 2017, ITB China celebrated its world-premiere in the vibrant metropolis of Shanghai. The three-day trade fair takes place every year and is being accompanied by a strong conference programme. The entire event is focusing on business and developments of China's travel market.
Find more information at the ITB China Website.
ITB Asia
Every year in October the three-day trade show and top-class convention takes place in the Marina Bay Sands in Singapore. With over 1,300+ exhibitors, 1,250+ buyers, and a total of 13,000+ participants from 132 countries, the convention-trade show sets trends for the Asian Travel Market.
Find out more at the ITB Asia Website.