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"This was ITB Berlin NOW 2021" - Live Event Retrospective

CAUTION! E-Mail scammers on the go!

Unfortunately, it has come to our attention that emails are circulating that offer to sell attendee lists for ITB Berlin 2021. These emails are sent by scammers.

Please note that Messe Berlin GmbH does not sell its exhibitor or attendee lists, and no third-party is authorized to distribute or sell any lists related to our events. Statements claiming to offer our attendee lists are fraudulent.

If you receive emails that propose to sell ITB Berlin attendee lists, do not engage with the sender and delete the message immediately.

Further information: Data Protection Policies of ITB Berlin

Visit ITB Berlin NOW until 31 May 2021 with the After Event Ticket!
Click on the buttons below to directly access:


ONE WORLD.
ONE INDUSTRY.
ONE PROMISE.

The Travel Network

One World.
One Industry.
One Network.

The brand new social network is your key tool in reaching out to the right people year-round. Build, shape and engage with your professional travel community. Sharpen your profile and easily pick your relevant peers without any scattering loss.

Stop the search. Start the Match.

NEWS & INSIGHTS

If you are curious about the must-knows, did-you-hear-rumors and behind-the-scenes-stories from the travel industry then you’ve come to the right place! We provide you with insights and news on a daily base.

Ready for the stroll?

GET ALL NEWS

ITB Berlin NOW Convention

One World. One Industry. One Think Tank

Brainfood that fits to your business. Stay ahead of the game.

At this year’s ITB Berlin NOW Convention a speaker roster delivered insights from CEO's, experts and important players of the travel industry in more than 150 keynotes, presentations, panel discussions and award sessions and provided exclusive visions and ideas on how the industry can overcome the effects of the pandemic and initiate a successful recovery.

The sessions were streamed live on several channels from two broadcasting studios on the Berlin Exhibition Grounds. Under the motto ’Rethink, Regenerate, Restart – Tourism for a Better Normal’, numerous leading representatives of airlines, the hotel and cruise industries offered insights into best practices, forecasts and visions for the future in keynotes, panels, interviews and at discussions rounds. The global travel industry’s leading think tank examined important topics such as sustainable tourism, the changing face of luxury travel, sales strategies and scenarios for a recovery, especially where tourism destinations were concerned. Not least, the convention also addressed the most important trends and developments e.g. in the fast-growing Technology, Tours & Activities (TTA) market.

ITB Berlin NOW Convention 2021 made its contribution by:

  • offering orientation in nebulous, dynamic times
  • providing food for thought for the new purpose of our industry
  • illuminating innovative strategies and business models
  • providing support for the restart of tourism companies

The ITB Berlin NOW Convention 2021 thus serves as a compass, a spotlight, a source of inspiration and a toolbox for the dawning of a new era in global tourism.

Watch all sessions 24/7 from wherever you are in the world as video on demand until 31 May: https://www.itb-now.com/

Podcast

Why ITB Podcasts?

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.
Tune in and follow us here, on Spotify or Apple Podcasts!

The Travel Hero Podcast

The Travel Hero Podcast features intimate talks with inspiring minds of the tourism industry. Big achievers, thrilling personalities – three different formats reveal the souls behind big names and successful brands. Anecdotes, stories of success and failures, practical tips and above all trend topics like future mobility, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

Blind Date Editions The do not know who they’ll meet. The only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

300 Seconds With… “You’ve got 300 seconds - aaaand action!” This brand-new audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.

Voices of the tourism industry: Hear out what others have to say.

BECOME A SPONSOR (PDF, 364.3 kB)

300 seconds with Lea Jordan | Co-Founder & Head of Marketing | techtalk.travel

"Are there new trends in digitisation evolving in the travel and hospitality industry right now? And if so, which trends are we talking about exactly?" Here are valuable insights on trends by industry expert Lea Jordan.

300 seconds with Dhruv Bhatia | Founder & CXO | Live From Earth Media

"How can tour operators and travel agencies prepare for the rise in global travel demand, and what role does digitalization play then?" Insights and tips from a forward looking creative agency."

300 seconds with Dr. Heike Döll-König | CEO | Tourismus NRW e.V. | Tourist Board North Rhine-Westphalia

"North Rhine-Westphalia: trendsetter, creative and inspiring – what does the region have in store for urban explorers and city lovers?" Join this 300 second audio tour through the urban areas of North Rhine-Westphalia.

300 seconds with Keta & Beqa Goletiani | Co-founder “Spend Four Seasons in Georgia” & Regional Athlete and Sports Marketing Manager of Red Bull Middle East

"Sustainability and adventure travel: is it a dream come true in Georgia?" The Goletiani siblings from Georgia have the answer!

300 seconds with Veronika Hiebl | CEO | Tourismus Marketing Gesellschaft Sachsen mbH

"Mrs Hiebl, why is Saxony Germany's no. 1 cultural destination?"
Insights about a German state full of touristic highlights - this is the Official Culture Destination of ITB Berlin NOW: Saxony.

300 seconds with Matthias von Randow | Executive Director | German Aviation Association (BDL)

"How can global air transport get back on its feet, Mr. von Randow?“ Insights by an expert from the German Aviation Association on the future of air travel.

300 seconds with Ulrike Braun | Director Corporate Responsibility | DER Touristik & Matthias Beyer | CEO | mascontour

"Verändern Millennials das Reisen von morgen?" Die Antwort haben Frau Braun und Herr Beyer! Sie sprechen über Kernergebnisse einer Studie zum Reiseverhalten von Millinials (German only)

300 seconds with Richard Gray | Senior Vice President, Diversity, Equity & Inclusion | Greater Fort Lauderdale

"Dear Richard, what exactly defines LGBT+ travel and why is it so important for tourism providers to actively include all identities?" Insights on LGBT+ travel from Greater Fort Lauderdale.

300 seconds with Viktoria Urbanek | Travel Blogger | Chronic Wanderlust

"The life of a travel blogger in times of COVID-19 – what are the changes and chances, Viktoria?" Insights from a travel blogger and travel enthusiast.

300 seconds with Bastian Raschke | Head of Industry FMCG & Travel | Facebook

"Which forms of travel do Facebook user appreciate the most, Mr. Raschke?" Insights from Facebook, build technologies that help people connect with friends and family, find communities, and grow businesses.

300 seconds with Caroline Bremner | Head of Travel Research | Euromonitor

"What do you say, Ms. Bremner: Will we recognize the travel industry once COVID-19 is cured?" Insights from Euromonitor, the world's leading independent provider of strategic market research.

300 seconds with David Ruetz | Head of ITB Berlin

"The future of trade shows: where are we headed, Mr. Ruetz?" Insights from ITB Berlin, the World's Leading Travel Trade Show.

Blind Date: Communities | Ian Cumming, Travel Massive meets Philip Ibrahim, The Student Hotel

Ian and Philip didn't know they'd meet each other for this podcast episode but we knew exactly one topic that unites them: Communities! Out came a very open first meeting and some very useful insights on how to build and engage communities.

Our Brand Events

itb_timeline_mobile ITB Berlin ITB China ITB Asia Website ITB India
  1. ITB Berlin NOW

    Since 1966 ITB’s mission is to bring the global travel, tourism and hospitality industry together. Current requirements for leading events have encouraged us to create a digital platform which connects and empowers the global travel industry.

    The whole world of B2B travel awaits you from 9-12 March 2021 in one place: at ITB Berlin NOW.

    Imagine one single digital place for the entire B2B spectrum of the travel industry. What does it look like? Like a virtual showcase with expert discussions, exhibitor presentations, business partner suggestions, networking features, inspiration and business-enhancing functionalities?

    Well, that’s the perfect description of ITB Berlin NOW - make sure to join!


    Find out more at ITB Berlin NOW.

  2. ITB India

    The inaugural ITB India is an annual 3-day B2B trade show and convention curated to connect you to the Indian Travel Market. It brings together key travel leaders, buyers and exhibitors from MICE, Corporate, Leisure and Travel & Technology. Join ITB India to capture the fastest growing Indian and South Asian Market, to forge new partnerships and to strengthen existing business relations with the most important players in India.

    Find out more at the ITB India Website.

  3. ITB China

    In May 2017, ITB China celebrated its world-premiere in the vibrant metropolis of Shanghai. The three-day trade fair takes place every year and is being accompanied by a strong conference programme. The entire event is focusing on business and developments of China's travel market.

    ITB China Special Edition will take place from 7-8 May 2021. Find more information at the ITB China Website.

  4. ITB Asia

    Every year in October the three-day trade show and top-class convention takes place in the Marina Bay Sands in Singapore. With over 1,300+ exhibitors, 1,250+ buyers, and a total of 13,000+ participants from 132 countries, the convention-trade show sets trends for the Asian Travel Market.

    Find out more at the ITB Asia Website.

  5. ITB China

    In May 2017, ITB China celebrated its world-premiere in the vibrant metropolis of Shanghai. The three-day trade fair takes place every year and is being accompanied by a strong conference programme. The entire event is focusing on business and developments of China's travel market.

    ITB China will take place 24-26 November 2021. Find more information at the ITB China Website.

  6. ITB Berlin

    ITB Berlin

    Since the founding in 1966, ITB Berlin has established itself as the guidance system of the global travel industry. The brand ITB Berlin has a firm place in the calendar of everyone who loves travel professionally and personally. With unbreakable enthusiasm, we work on proving to you, that ITB Berlin is “The World’s Leading Travel Trade Show®".

    Find out more at the ITB Berlin Website.

CSR at ITB

Ecological and social responsibility is an essential task for the future. ITB Berlin, as the World’s Leading Travel Trade Show®, takes its responsibility seriously and uses its key position to promote dialogue - without ecological, social and economic sustainability there will be no resilient tourism recovery. Sustainability goals should not be sacrificed. ITB Berlin will continue to advocate rethinking, regeneration and the sustainable transformation of our sector.

In a series of keynotes, interviews, panels and award sessions, responsible and sustainable tourism will once again be in the spotlight of many agenda items of this year’s CSR Event Program of ITB Berlin NOW. Be part of it and find out more about our yearlong engagement: CSR at ITB

ITB Berlin

Since the founding in 1966, ITB Berlin has established itself as the guidance system of the global travel industry. The brand ITB Berlin has a firm place in the calendar of everyone who loves travel professionally and personally. With unbreakable enthusiasm, we work on proving to you, that ITB Berlin is “The World’s Leading Travel Trade Show®".

Find out more at the ITB Berlin Website.

ITB India

The inaugural ITB India is an annual 3-day B2B trade show and convention curated to connect you to the Indian Travel Market. It brings together key travel leaders, buyers and exhibitors from MICE, Corporate, Leisure and Travel & Technology. Join ITB India to capture the fastest growing Indian and South Asian Market, to forge new partnerships and to strengthen existing business relations with the most important players in India.

Find out more at the ITB India Website.

ITB China

In May 2017, ITB China celebrated its world-premiere in the vibrant metropolis of Shanghai. The three-day trade fair takes place every year and is being accompanied by a strong conference programme. The entire event is focusing on business and developments of China's travel market.

Find more information at the ITB China Website.

ITB Asia

Every year in October the three-day trade show and top-class convention takes place in the Marina Bay Sands in Singapore. With over 1,300+ exhibitors, 1,250+ buyers, and a total of 13,000+ participants from 132 countries, the convention-trade show sets trends for the Asian Travel Market.

Find out more at the ITB Asia Website.