Plan your
participation
Well prepared for ITB Berlin
ITB Berlin 2027 at a glance
Use these facts to understand the scale and plan your participation around the official event rhythm.
16 - 18 March 2027
Event date
10 am - 6 pm
Offical opening hours
8.30 am - 7 pm
Exhibitor access
Berlin ExpoCenter City
Venue
2026 scale as context
- More than 5,500 exhibitors from 166 countries
- 97,000 attendees
- 92% of trade visitors are (very) satisfied with the range of products on offer at the show
- Deals and purchasing decisions worth €47bn reported at the show
Important planning notes
- Early Bird rates are valid through 1 July 2026
- Registration deadline: 1 September 2026
- Ticket sales expected from November 2026
- Tickets/vouchers online only — no box office on site
What you are actully coming to
A successful participation in ITB Berlin opens up a range of opportunities – far beyond your own stand.
1. Your stand: Your meeting hub and brand home
2. Halls and segments: Discover and explore new markets and trends by region and specialist area
3. ITB Berlin Convention: Trends, expert sessions and conversation starters
4. Digital tools: ITB Navigator, ITB Berlin App, appointment scheduling and visibility
5. Informal encounters: Coffee breaks, events, spontaneous meetings and personal recommendations
>> Our tip: Plan strategically where you want to make your most valuable connections – and align your presence at the show accordingly.
A well-planned show is half the success! Explore the following pages for all the essential information and services to prepare for your participation in ITB Berlin – from stand construction and orders to marketing opportunities and on-site services.