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Organzier:
Website Messe Berlin
Event Date:
3-5 March 2026
ITB - The Travel Network
3-5 March 2026

News &
Insights

Get news and insights from all sectors of the tourism industry: Behind the scenes, new developments, expert interviews, recently launched campaigns and much more. All content can be filtered by topic and year. Stay up to date with ITB!

On a wooden table lie a London travel guide, a white teapot and a small bowl containing brown and white sugar cubes.

Human Touch Over Algorithms: Why the 2026 Travel-Book Market Is Turning to Curated Quality

Digitalization

A lovingly decorated gingerbread heart featuring the inscription “ITB,” created in 2020, rests on a white surface and showcases.

“The day the world stood still” - David Ruetz on the coronavirus shutdown

Events

Anniversary

Viewpoint crowded with visitors enjoying the sweeping sunset view over Rio de Janeiro, its mountains, and the bay.

Remedies for tourism overuse

CSR

Adventure Travel & Responsible

Destinations

A blonde woman wearing glasses is sitting in a living room. The image shows a bright play button and the ITB logo on the right.

Tourism: Balance instead of growth at all costs

Podcast

CSR

Adventure Travel & Responsible

Destinations

The Berlin Wall

Milestone Fall of the Berlin Wall: When the world opened up for East Germans

Events

Anniversary