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Organzier:

Event Date:

3-5 March 2026

3-5 March 2026

News &
Insights

Get news and insights from all sectors of the tourism industry: Behind the scenes, new developments, expert interviews, recently launched campaigns and much more. All content can be filtered by topic and year. Stay up to date with ITB!

Graph on current and planned use of Agentic AI.

2026: Travel’s race to scale agentic AI

Travel Technology

Exhibitors & Products

Digitalization

Adventure Travel Evolved from “Granola-Crunchy Ecotourism” to an Experiential Market

Responsible Tourism

Adventure Travel & Responsible

Events

Anniversary

Hands touching each other.

ICRT global becomes CSR Partner of ITB Berlin

Responsible Tourism

CSR

Events

A person speaking on stage, an audience in front.

TO DO Award 2026 goes to Tunisia and Nepal

Responsible Tourism

CSR

Adventure Travel & Responsible

Events

Exhibitors & Products

Convention

Graph showing the expected significance of climate change impacts.

Global Survey on Climate Adaptation in Tourism

Responsible Tourism

CSR

Adventure Travel & Responsible

Events

Exhibitors & Products

Convention

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