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Organzier:

Event Date:

3-5 March 2026

3-5 March 2026

DE

News &
Insights

Get news and insights from all sectors of the tourism industry: Behind the scenes, new developments, expert interviews, recently launched campaigns and much more. All content can be filtered by topic and year. Stay up to date with ITB!

A chat with an AI for hotel bookings on a mobile phone held in the hand.

Artificial Intelligence: The rise of the all-rounders

Hospitality

Travel Technology

Convention

Digitalization

A large, digital flight schedule display board in close-up with the times and names of European cities.

European Summer 2025 - Flight Plans and Market Insights

Podcast

Business Travel

Destinations

Graphic of the Global Travel Buyer Index (May 2025) with logos of Dr. Fried & Partner and ITB Berlin. It shows: Current situatio

Global openness remains essential

LGBTQ+ Tourism

Culture Tourism

Business Travel

Graphic of the Global Travel Buyer Index (May 2025) with logos of Dr. Fried & Partner and ITB Berlin. It shows: Current situatio

Global Travel Buyer Index (GTBI): Current situation assessed more cautiously - expectation

Events

Travel Technology

Destinations

exclusive interview, Zoritsa Urosevic, Executive Tourism Director at the United Nations, discusses the risks and opportunities f

Travel trends in 2025: Price beats sustainability

Travel Technology

Destinations

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