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Organzier:
Website Messe Berlin
Event Date:
3-5 March 2026
ITB - The Travel Network
3-5 March 2026

News &
Insights

Get news and insights from all sectors of the tourism industry: Behind the scenes, new developments, expert interviews, recently launched campaigns and much more. All content can be filtered by topic and year. Stay up to date with ITB!

A street sign framed by a Polaroid picture frame with houses in the background.

‘Schengen is the key to freedom of travel in Europe’

Events

Culture Tourism

Anniversary

A sandy beach with blue water and blue sky.

Wild Angola: Africa's hidden natural gem

Responsible Tourism

CSR

Host Country

Culture Tourism

Destinations

On a wooden table lie a London travel guide, a white teapot and a small bowl containing brown and white sugar cubes.

Human Touch Over Algorithms: Why the 2026 Travel-Book Market Is Turning to Curated Quality

Digitalization

A lovingly decorated gingerbread heart featuring the inscription “ITB,” created in 2020, rests on a white surface and showcases.

“The day the world stood still” - David Ruetz on the coronavirus shutdown

Events

Anniversary

Viewpoint crowded with visitors enjoying the sweeping sunset view over Rio de Janeiro, its mountains, and the bay.

Remedies for tourism overuse

CSR

Adventure Travel & Responsible

Destinations