Responsible
Travel
Go beyond the ordinary. Discover a world of adventure.
Responsible Tourism refers to tourism that combines environmental, social, and economic responsibility. At ITB Berlin, this exhibition area brings together companies, destinations, organizations, and experts who are developing sustainable solutions and actively driving the transformation of the tourism industry.
The focus is on innovative concepts, best practices, and a shared dialogue on how to make travel more responsible.
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Responsible Travel Newsletter
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Adventure Travel & Responsible Tourism Segment
Adventure Travel is about more than simply reaching a destination. It is about experiencing nature, discovering new cultures, connecting with local communities and creating memories that last. At the same time, travellers are increasingly looking for experiences that respect the environment, benefit local communities and contribute positively to the destinations they visit.
At ITB Berlin, the Adventure Travel & Responsible Tourism segment brings this vibrant and forward-looking world of travel together. Here, destinations, tour operators, specialist providers and innovative businesses showcase extraordinary experiences, inspiring products and responsible approaches to travel.
In Hall 4.1, the segment offers new inspiration, exciting destinations, interesting business contacts, and insights into the latest trends in adventure travel and responsible tourism.
Here's what you can expect as an exhibitor in the Adventure Travel & Responsible Tourism segment
Whether it is an expedition into the wilderness, an active journey through breathtaking landscapes, an authentic cultural encounter or a new approach to sustainable travel – Adventure Travel & Responsible Tourism at ITB Berlin connects the people and ideas turning travel into meaningful experiences.
For exhibitors, it is an opportunity to present your products to an international B2B audience, connect with qualified buyers and decision-makers, create new business opportunities and position your brand within a growing and highly relevant tourism market.
Everything you need for a strong presence – all in one place
Become an exhibitor
Get noticed. Make connections. Create new business opportunities.
With a professional turnkey stand, you can showcase your brand in an inspiring and highly relevant environment within ITB Berlin’s Adventure Travel & Responsible Tourism segment. The shared Lighthouse Stage is available for your own talks, presentations and product showcases, giving you an additional opportunity to engage with an international trade audience and increase your visibility.
Everything you need for a strong presence – all in one place
| STAND FORM | EARLY BIRD PRICE until 1 July 2026 | REGULAR PRICE from 2 July 2026 |
| Turnkey 8qm | EUR 3,536.00 | EUR 3,568.00 |
| Community 15-20 qm | EUR 502.00/ m² | EUR 506.00/ m² |
| Over 20qm | EUR 272.00/ m² | EUR 276.00/ m² |
Here is an overview of the various stand and networking packages:
Here's what the exhibitors of Adventure Travel have to say:
“The ITB Berlin-Experience Adventure Hall is a fantastic opportunity for all UNESCO Global Geoparks and has been this since many years to become known to tourism professionals and to highlight the UNESCO Global Geopark territories of resilience with the international important Geoheritage Worldwide. Politicians, tourism professionals and visitors have benefited from the participation of the Global Geoparks Network at ITB Berlin. We have to follow on this in 2027 and make UNESCO Global Geoparks still better known to the public and travellers loving their EARTH."
- Dr. Maria-Luise Frey, Executive Board Member, Global Geoparks Network (GGN), Vulkaneifel, Deutschland
"Exhibiting at ITB Berlin’s Adventure Travel & Responsible Tourism hall is excellent for CBI, every year again and getting better every time! It’s the ideal place to meet the right partners in the sustainable tourism segment, highlighting unique tourism products and CBI market-information for community tourism, wildlife and African experiences."
- Jeanette Scherpenzeel, Programme Manager, Centre for the Promotion of Imports from developing countries (CBI) – Transforming Trade Together, Netherlands Enterprise Agency (RVO), The Hague | Netherlands
ITB Lighthouse Stage- Ideas that provide guidance
The ITB Lighthouse Stage brings together inspiring personalities, visionary ideas, and relevant trends from the international tourism industry.
The stage is located in Hall 4.1. From innovation and technology to sustainability and new business models, the stage will cover the topics shaping the future of travel.
The complete program for the ITB Lighthouse Stage will be available here starting in February.
Responsible Travel at the ITB Berlin Convention
The Responsible Travel segment isn’t just represented on the exhibition floor. The ITB Berlin Convention also focuses on current developments, opportunities, and challenges in the travel market. Leading industry experts share their perspectives and highlight how Responsible Travel tourism will evolve in the future.
Relive the outstanding presentations from the ITB Berlin Convention 2026. Our video highlights provide a concise overview of the most important topics and trends in the travel industry.
ITB 360° - Regular updates from the travel industry
Travel Hero Podcast
News & Insights
Responsible Tourism starts with us
Shaping the Future of ITB Berlin in Tourism through concrete sustainability measures
As The World’s Leading Travel Trade Show, ITB Berlin brings together the international tourism industry. This role comes with responsibility. ITB Berlin therefore seeks to highlight the ecological, social and economic aspects of a sustainable tourism industry and to facilitate professional exchange on these topics.
Sustainability and Corporate Social Responsibility (CSR) are integral to various ITB Berlin event and industry formats. Conferences, discussions and information offerings address current developments and challenges in tourism and provide opportunities for exchange across the industry.
The following topics are among those in focus:
- Climate and environmental protection
- Human rights and social justice
- Equality and diversity
- Protection against discrimination
- Protection of children and women from sexual exploitation
- Animal welfare in tourism
This helps make relevant sustainability topics visible within the international tourism industry and creates opportunities for dialogue on responsible developments in tourism.
Our sustainability strategy at Messe Berlin
Sustainability is an integral part of Messe Berlin GmbH’s commitment to responsible business. As host of international events, we pursue measures in the areas of resource efficiency, social responsibility and economic development. Through measures relating to energy, mobility and resource use, we work towards defined sustainability goals for our event operations.
Discover Messe Berlin’s sustainability goals, measures and projects:
Together for greater responsibility in tourism
Sustainable tourism is built on collaboration. That’s why ITB Berlin brings together companies, associations, research institutions, government organizations, and NGOs to jointly drive responsible development in the industry.
Together with our CSR partners, we support projects and initiatives worldwide in the field of responsible tourism. Click on the logos to learn more about the organizations and our collaboration with them.
Feel free to also take a look at the tourism-related child protection recommendations: Recommendations of the Global Study (PDF, 176 kB)
Don't look away!
As the World’s Leading Travel tTrade Show®, ITB Berlin bears a special responsibility – one that goes beyond the industry itself. Together with DRV (German Travel Association) and ECPAT Germany, we are committed to protecting children.
We raise awareness of issues such as child trafficking, exploitation, and sexual abuse.
That’s why we support the nicht-wegsehen.net initiative, which informs, educates, and encourages people to take a stand.
Your contact persons for the adventure segment
Friederike Hansen
Mariana McGill
CSR commissioner of ITB Berlin
