The most natural way to travel.

Adventure and sport travel are increasingly popular - they are a segment of the travel industry which is growing strongly. At ITB Berlin new trends are highlighted as well as the facets of ecologically-friendly, socially responsible tourism.

The focus is on travel which facilitates experiencing nature and discovering personal insights of the host country’s culture, while simultaneously making a contribution towards environmental protection and the well-being of the population. This has made “Adventure Travel, Responsible Tourism” at ITB Berlin an international forum for sustainable tourism.

Your company's next level of success.

Travel and event managers have to react quickly and efficiently to changing economic and technological conditions. That’s why we offer the ITB Business Travel Forum: here you find the latest knowledge about methods and strategies as well as practical tips which can be applied immediately.

Let your daily work receive noticeable benefits from this condensed training session! Have a look at the exciting program of ITB Berlin Convention and the products and services from the ITB Business Travel Forum.

Take your career to the next level.

The ITB Career Center is all about careers in the travel industry. Companies will be presenting themselves as employers, while universities, universities of applied sciences, vocational academies, scientific institutes and other service providers from Germany and abroad will be showcasing their educational programs. The offer is rounded off by a stage program specially tailored to career issues.

Study & Training

Everyone who’s interested can get information about study and training opportunities and start networking. The advantages for exhibitors: You can reach (potential) students, enhance your reputation among tourism companies and raise your profile in the highly competitive international training environment.

Are you looking for qualified and motivated personnel for your company? Please get in contact with us!

When travel is more than just a vacation

For more and more people, culture plays an important role when choosing a vacation destination. Countries, cities and regions are increasingly drawing attention to their cultural offerings.

Cultural tourism makes a significant contribution to increasing tourist occupancy in the early and late seasons. At ITB Berlin, cultural tourism has a permanent place in the Culture Lounge of our partner projekt2508.Kulturtourismus.

For more information, our team at itb@messe-berlin.com will be happy to help.

The whole world at one place.

Granted: Over 180 countries and travel areas are not the entire world. But almost. Because whoever wants to present their tourism offers and make successful deals comes to ITB Berlin.

The World’s Leading Travel Trade Show® is the center and pivotal point of an entire industry – and the ideal platform for businesses and institutions from the whole world of travel, from Albania to Zambia.

For more information, our team at itb@messe-berlin.com will be happy to help.

What exactly is hospitality?

It is increasingly difficult to grasp a definition, common structures are doomed to dissolve, new ones appear. Set star classification charts are replaced by social media platforms, holiday planning has become modular (“hiking boot meets 5 star-hotel”), it goes without saying: distribution and communication are digital and the new standard. The new beacons are artificial intelligence, robot-technologies, individualization.

At ITB Berlin, you will find not only hotels, service providers and booking platforms for the hospitality industry, but also unnumbered opportunities for networking, for doing business and for knowledge exchange: Content, Community & Commerce!

For more information, our team at itb@messe-berlin.com will be happy to help.

The best stories of travel.

From cultural or adventure trips to beach or hiking vacations to business or city travel: Each year at the ITB Book Awards an independent jury bestows prizes to outstanding literary or journalistic works in the area of travel and tourism.

The Destination Awards, which are always dedicated to one special destination, are in the foreground. The aim of the awards is to draw attention to a wide range of travel and tourism publications for the discerning reader. The majority of the jury’s nominations are the result of their own research. Several awards can be made in each category. The ITB Book Awards do not confer money prizes.

The ITB Book Awards are given by Messe Berlin.

January 26, 2022
ITB BOOK AWARDS 2022: THE WINNERS HAVE BEEN ANNOUNCED - Learn more

MICE @ ITB Berlin

How much participation makes sense at events? Which technologies are best suited to win the battle for valuable event participants? How can "Micro Moments" be created? How can artificial intelligence be used to achieve long-term event success? How will employees, customers and suppliers as well as the trades interact in the future in order to work more productively?

LGBTQ+ Travel: Long live diversity.

Since back in the late 90’s, LGBTQ+ Tourism was already present at ITB Berlin but scattered, not united. Due to the popularity and ITB’s CSR commitment, which explicatively includes diversity, equity and inclusion as key policy, the LGBTQ+ Travel segment was established in 2010 as an official, equal segment of ITB Berlin. Characterized by openness, creativity and vibrant interaction, this segment is one of the most diverse areas of the trade show. Over the years, it became the biggest LGBTQ+ Tourism presence in any global tourism trade show.

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Luxury Tourism has a home.

HOME OF LUXURY by ITB is the key: one-on-one business meetings in a cozy and unusual atmosphere. Pre-scheduled meetings and open networking, panels & talks, meet-ups with the media and get together events will round off the experience.

In the four exhibition areas, The Garden, The Library, The Nest and The Gallery, providers of luxury accommodations, transportation, services as well as products can choose between individual conversation atmospheres.

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A strong market taking off to new dimensions.

The Medical Tourism sector, dedicated to health-orientated, medical travel, is an important and fast-growing market segment with world-wide importance. Thus, in the past years, it has become a well-established tourism segment of ITB Berlin, a unique platform for Medical Tourism. The Medical & Health Tourism Pavilion is home for clinics, hospitals, hotels and destinations which provide medical & health tourism services in this booming market. Especially, medical buyers and agencies are invited to visit the pavilion.

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It’s all a question of technology.

Efficient technological solutions are increasingly becoming a decisive factor in successful travel industry business models.

The ITB Berlin segment Travel Technology features four halls where providers present their global distribution systems (GDS), tour operator databases, reservation systems, travel agency software and calculation programs.

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Welcome to Generation Wanderlust.

Adventurous, CO2-conscious, digitally savvy and searching for unique and purposeful travel experiences - young people want to discover the world and they are traveling further, staying longer, and spending more than ever before to do so, as documented by WYSE Travel Confederation’s New Horizons, the only recurring global study of youth and student travel.