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ITB Berlin - Our mission

1. ITB is a catalyst for business within the travel and tourism ecosystem. Since over half a century, we stand with our brand for constantly driving inspiration for growth in travel and tourism. No matter if our brand events take place physically, in a hybrid format or fully digital: they are a canvas for experience and experts, the place to be for possibly everyone professionally passionate about travel and tourism, worldwide.

2. Our passionate teams leverage their deep understanding of the travel industry‘s complex ecosystem by constantly developing and re-inventing ITB as a catalyst for business and for a global network. ITB is the hub for sharing industry intelligence by providing first-class customer experience, always being up-to-date with the latest trends shaping the industry‘s future and building beneficial networks - 365/24/7.

3. ITB‘s mission is to bring together the global travel, tourism and hospitality community – even in challenging times. We do this by implementing successful live events on a global level as well as forward-looking, comprehensive digital or hybrid spaces.
When you are with ITB, you can feel the heartbeat of the international travel community.

ITB Berlin Calendar

Wednesday, 09 March 2022
Wednesday, 08 March 2023
Wednesday, 06 March 2024

At ITB, we believe in travelling socially, economically and ecologically responsible

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Hybrid Concept of ITB Berlin 2022 – restart, recovery, thinking ahead

By Mid February 2022 access to our virtual trade show platform will be available. Exhibitors, trade visitors and media representatives are invited to join your matchmaking process, to schedule appointments and to find relevant content.

ITB and Saxony, the Official Partner Destination, will open ITB Berlin on 8 March with a festive gala. From 9 - 13 March, the Berlin Exhibition Grounds will open their doors to exhibitors, visitors and the media, observing the latest hygiene rules and a safety concept which ITB Berlin will coordinate with the local authorities.

On 17 March the Digital Business Day will round off the hybrid concept with virtual appointments and livestreams. Our goal is to connect our whole industry and give everyone the opportunity to connect, even so clients where not able to travel to Berlin.