ITB AmericasITB AsiaITB ChinaITB India
Organzier:
Website Messe Berlin
Event Date:
3-5 March 2026
ITB - The Travel Network
3-5 March 2026

60 years of
ITB Berlin

Our journey

60 years of connection, innovation, and unforgettable moments

Since 1966, we've been traveling the world together – driven by curiosity, passion, and the belief that tourism builds bridges.

Dive into the history and future of the world’s leading travel trade show: Our anniversary film takes you on an emotional ITB journey – and shows why being part of ITB Berlin 2026 matters more than ever.

To celebrate the 60 years milestone, we also invite you on a very special journey through time. On this page, we highlight the events that have shaped global tourism – from the introduction of the Euro to the birth of ITB Berlin, and the rise of platforms like Airbnb. Each story is told with a striking image and a short explanation – and new moments are added regularly. Click through the gallery and find out the story behind every single picture.

1966 birth of ITB Berlin
1966 birth of ITB Berlin
A woman and a man stand arm in arm on a beach in front of a hotel. The moment is captured in a Polaroid frame.
1970 Package Holidays becoming extremely popular
1973 Lonely Planet's First Guide is Printed
1973 Lonely Planet's First Guide is Printed
1979 First frequent flyer program
1979 First frequent flyer program
1983 First commercially available mobile phone
1983 First commercially available mobile phone
1990 biometric security and paperless flying began to reshape the airport experience
1990 biometric security and paperless flying began to reshape the airport experience
1999 creation of the euro
1999 creation of the euro
2007 AirBnB is founded
2007 AirBnB is founded
2010 the launch of Instagram
2010 the launch of Instagram

Share your story #60YearsOfITB

Follow us on social media or subscribe to our Trade Visitor News to never miss an episode of this journey.

Tell your own story. What was your moment? Your best experience with ITB Berlin or in tourism? Share your memory with the hashtag #60YearsOfITB. We will show the posts on our social media wall: