Our journey
60 years of connection, innovation, and unforgettable moments
Since 1966, we've been traveling the world together – driven by curiosity, passion, and the belief that tourism builds bridges.
Dive into the history and future of the world’s leading travel trade show: Our anniversary film takes you on an emotional ITB journey – and shows why being part of ITB Berlin 2026 matters more than ever.
To celebrate the 60 years milestone, we also invite you on a very special journey through time. On this page, we highlight the events that have shaped global tourism – from the introduction of the Euro to the birth of ITB Berlin, and the rise of platforms like Airbnb. Each story is told with a striking image and a short explanation – and new moments are added regularly. Click through the gallery and find out the story behind every single picture.
Share your story #60YearsOfITB
Follow us on social media or subscribe to our Trade Visitor News to never miss an episode of this journey.
Tell your own story. What was your moment? Your best experience with ITB Berlin or in tourism? Share your memory with the hashtag #60YearsOfITB. We will show the posts on our social media wall: