Adventure
Travel &
Responsible
Tourism
The most natural way to travel
Adventure and sport travel are increasingly popular - they are a segment of the travel industry which is growing strongly. At ITB Berlin new trends are highlighted as well as the facets of ecologically-friendly, socially responsible tourism.
The focus is on travel which facilitates experiencing nature and discovering personal insights of the host country’s culture, while simultaneously making a contribution towards environmental protection and the well-being of the population.
This has made Adventure Travel and Responsible Tourism at ITB Berlin an international forum for sustainable tourism.
Secure your spot now – registration is open!
Register now for ITB Berlin 2027!
Secure your spot at the world’s leading travel trade show. Information on booking and pricing for this segment at ITB Berlin 2027 can be found here.
| STAND FORM | EARLY BIRD PRICE until 1 July 2026 | REGULAR PRICE from 2 July 2026 |
| Turnkey 8qm | EUR 3,536.00 | EUR 3,568.00 |
| Community 15-20 qm | EUR 502.00/ m² | EUR 506.00/ m² |
| Over 20qm | EUR 272.00/ m² | EUR 276.00/ m² |
Where Adventure Meets Responsibility
The Adventure Travel & Responsible Tourism segment is centrally located on the exhibition grounds in hall 4.1 – the hotspot for everyone passionate about sustainable and experience-driven travel.
In addition to other exciting exhibitors and valuable networking opportunities, you can also look forward to the Lighthouse Stage, which features an inspiring programme and real highlights around sustainability, innovation and responsibility in tourism.
Adventure Travel Partner ITB Berlin 2026
We are proud to present Peru as our first-ever Adventure Travel Partner of ITB Berlin – a country that captivates with stunning nature, rich culture, and unforgettable adventures.
Your contact persons for this segment
Friederike Hansen
Messe Berlin GmbH
Messedamm 22
14055 Berlin
Mariana McGill
ITB Berlin - Official Partner Consultant