ITB Berlin and IPK International: Worldwide huge desire to travel
The findings of a recent survey conducted by IPK International show a renewed increase in people’s travel intentions. Currently, 80 per cent of respondents worldwide are planning international trips over the next 12 months. Sun and beach holidays are in demand, but also city breaks and holidays close to nature. Europeans’ preferred destinations are their common favourites: Spain, Italy and Germany. Although more and more people want to travel, the latest findings continue to reflect worries regarding the pandemic. There is also criticism on travel conditions of recent months.
Outbound travel intentions at highest level since beginning of pandemic
Interest in traveling abroad has increased significantly since the beginning of the year and with the availability of a vaccine. 80 per cent of respondents worldwide are now planning to travel again, although their travel intention varies from continent to continent. Europeans' intentions to travel abroad are now almost 90 per cent of the pre-Corona level, while Americans' are around 70 per cent and Asians' over 60 per cent – but with a strong upward trend in recent months.
Popular destinations in 2022
Europeans clearly prefer destinations on their own continent for the upcoming travel season, with Spain ranks first, followed by Italy and Germany, as well as France and Greece.
The Americans' favourite destinations are the neighbouring countries USA, Canada and Mexico, as well as destinations in Europe - above all Italy and Germany.
In Asia, people are mostly planning to visit destinations on their own continent (Japan, South Korea, Vietnam, China) and in Europe Germany and France would be the preferred destinations.
Growing interest in holiday trips
81 per cent of those interested in travel abroad are planning holiday trips over the next 12 months. Since the beginning of the year, intentions for holidays have risen steadily. In contrast, travel plans for visiting friends and relatives abroad has declined (current potential 30 per cent) – for business trips abroad, however, they are stable worldwide at 21 per cent since the beginning of the year.
Greatest demand potential for sun & beach holidays and city breaks
As before the pandemic, the focus is on sun & beach holidays (63 per cent), followed by city breaks and round trips. For nature-oriented types of holiday, interest remains above the pre-Corona level. In recent months, demand for cruises has also risen worldwide.
International trips under pandemic conditions
Despite people being keen to travel abroad, doing so remains difficult. Almost 90 per cent of those who have recently made international trips say that travel planning was often difficult and complicated, and 80 per cent report Covid-related impairments at their destination. The main issue is not that travellers not accepting relevant measures, but unclear or changing information combined with poor communication on the part of the destinations.
Safety beats price
Globally, the target group of travellers abroad is already vaccinated or recovered to a high degree (90 per cent). Nevertheless, there is still considerable concern about the infection rate. This is also evident when it comes to the question "Destination with low infection rate or favorable travel price?" The overwhelming majority of international travellers would opt for a destination with a low infection rate.
Comprehensive recovery conceivable next year
The stated plans for next year clearly show that worldwide a huge desire to travel exists that has now nearly reached pre-pandemic levels. Assuming a high vaccination rate among international travellers along with a willingness to accept reasonable Covid-related travel measures in the future, an internationally comprehensive recovery is possible next year, at least on the demand side.
About ITB Berlin and the IPK International / Covid-19 survey
In addition to ITB and IPK’s long-standing successful collaboration on publishing international travel trends and forecasts based on the World Travel Monitor®, ITB is once again presenting the findings of a special Covid-19 survey by IPK International. Based on the findings of representative interviews, this survey of 18 markets examines the global impact and effect of the Covid-19 pandemic on international travel behaviour. In addition to the findings of each wave, the survey also highlights and analyses trends and developments over the course of the pandemic.
Additional information on IPK International can be found at www.ipkinternational.com.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2022 will take place from Wednesday, 9 to Sunday, 13 March. From Wednesday to Friday, ITB Berlin will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 9 to Saturday, 12 March 2022. For exhibitors, trade visitors and the media, participation in the ITB Berlin Convention is included in the price of a ticket. During the five-day digital ITB Berlin NOW 2021, around 65,700 users visited the online platform, of whom around two-thirds came from abroad. 3,513 exhibitors from 120 countries made use of the new format to present their products and services. In 2019, around 10,000 exhibitors from 181 countries presented their products and services to some 160,000 visitors, including 113,500 trade visitors. Additional information is available at www.itb.comand from the ITB Social Media Newsroom