March 06, 2024

ITB Berlin 2024 – Day 2: World’s Leading Travel Trade Show the meeting place for the tourism industry’s entire value chain

The ITB Newsroom and ITB Show Daily have all the latest updates on events at the World’s Largest Travel Trade Show.

Crowded halls, excellent business and satisfied participants – ITB Berlin 2024 once again provides a unique experience for the global travel industry on day two. At the ITB Berlin Convention leading international speakers from the industry provide information on the latest trends, discuss strategies and share their expertise. Media representatives and bloggers can find all the latest news on ITB Berlin and the ITB Berlin Convention for their coverage of the event here.

Clips of participants in the ITB Berlin Convention and other events at ITB Berlin. 
From 5 to 7 March, ITB Berlin provides a comprehensive platform for decision-makers, experts and buyers from all parts of the tourism industry. Leading speakers discuss relevant topics and the latest trends at the ITB Berlin Convention. This video can be used free of charge for your coverage of the event.

News Highlights

Positive mood and encouraging outlook for the ITB Buyers Circle

ITB Berlin and Dr. Fried & Partner reveal some fascinating findings from the Global Travel Buyer Index (GTBI). Read on

Global Travel Buyer Indey by Dr. Fried & Partner
Global Travel Buyer Index by Dr. Fried & Partner and ITB Berlin

Net Zero as the objective for 2030: “We can travel without destroying the world!”

Jeremy Sampson, CEO of the Travel Foundation calls upon the industry to make more consistent course corrections. Read on

Open hand holding al green globe
Net Zero is feasible - but requires a great deal of effort: Jeremy Sampson presented a path to climate neutrality at ITB Berlin 2024

The future is already here: GenAI is now an integral part of tourism

“Generative artificial intelligence can be of more assistance than real humans when customers are making their travel plans”, is the assertion by Glenn Fogel, CEO of Booking Holdings. Read on

Glenn Fogel from on stage
Glen Fogel is an advocate of AI

Hotels on the way to net zero

Panel discussion entitled ’Green transformation in the hotel industry’ at ITB Berlin provided insights on a scientific pilot project. Later Industry representatives discussed resource conservation. Read on

A green globe with three green arrows and a small green flower.
At the "Green Transformation of the Hotel Industry" panel at ITB Berlin, industry representatives discussed resource conservation and sustainability

Italy makes its tourist board a plc

Italy’s tourism industry wants to be more innovative and flexible – Greater emphasis on interaction between visitors and locals – Minister supports better wages for the catering industry. Read on

The panel onstage at the press conference hosted by Italy
ENIT presents its restructuring at the press conference hosted by Italy

You can find more daily updates in the ITB Show Daily and the ITB Newsroom.

In conversation with leading industry speakers

Taking as its slogan ’Pioneer the Transition in Travel & Tourism. Together’, the ITB Berlin Convention features high-profile speakers discussing international trends and the latest topics.

In an interview, Charuta Fadnis, senior vice president, Research at Phocuswright, also talks about the major challenges of the transition and how the industry can succeed in mastering it. Watch now

Impressions on day 2 of ITB Berlin 2024

Crowds on their way to the entrance in the foreground, a banner reading ‘Welcome to Berlin‘.
© Messe Berlin GmbH

For more impressions of day two at ITB Berlin 2024 please click the link below:

Press photos of ITB Berlin

A look ahead to press events on Thursday, 7 March 2024

From 5 to 7 March numerous press events hosted by destinations, companies and organisations await media representatives and bloggers on the Hybrid Stage in Hall 5.3, in hub27, the CityCube Berlin and on exhibitors’ stands. List of events at ITB Berlin

Scandlines press conference 2024
10.00 a.m. – 1.30 p.m., CityCube, M8

Switch Asia - Moving the Asian travel market towards sustainability
11.15 a.m. – 3 .00 p.m., M4 CityCube

Best travel journalism of the year – presentation of the VDRJ Columbus Awards for Journalism 2024
Organiser: Vereinigung Deutscher Reisejournalisten (VDRJ) e.V.
4.30 – 6 p.m., Hall 5.3, Hybrid Stage

All texts can be used free of charge by editorial departments. Photos and videos can be used free of charge for your coverage stating ’Messe Berlin’, but not for advertising purposes.

Online accreditation for press representatives and bloggers
You can register here to obtain online accreditation. After your application has been processed and approved you will receive an email with a PDF containing your accreditation and press badge along with a personal QR code for admission. Please display this QR code at the entrance to the event. Your ticket is non-transferable.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2024 will take place from Tuesday, 5 to Thursday, 7 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under the heading „Pioneer the Transition in Travel & Tourism. Together.“, leading speakers from business, science and politics will discuss the industry’s current and future challenges on 4 stages with a total of 17 themed tracks and more than 24,000 attendees.

Additional information is available at and from the ITB Newsroom & Social Media.