The Trip Boutique
ITB Innovators

The Trip Boutique connects travel data with AI to generate measurable revenue
• Exhibitor: The Trip Boutique AI (in partnership with Amadeus)
• Stand number: Hall 5.1 | 112
A structural solution to data silos in the travel industry
Across the industry, the travel sector suffers from data silos: information on customers, destinations and suppliers is stored separately, valuable knowledge remains unused and processes are largely manual. The Trip Boutique addresses this structural challenge by bringing together relevant data sources in a central knowledge base and making them operationally usable.
AI as a unifying intelligence layer
At its core, the platform functions as a higher-level AI layer between existing systems. It analyses travel data, customer interests and travel intent, and automates complex tasks such as itinerary creation, offer generation, follow-ups and reactivation campaigns. Seven specialised modules work seamlessly together to form an end-to-end workflow.
Hyper-personalisation to drive revenue
Through in-depth traveller profiling, the AI generates personalised responses, recommendations and offer suggestions. Cross- and upselling opportunities are identified in a targeted manner, with the aim of increasing booking values and conversion rates while simultaneously reducing drop-off rates.
Operational relief for travel advisors
The automation of recurring tasks – such as segmentation, campaign creation and offer preparation – significantly reduces manual effort. Travel advisors gain more time for high-quality consultation and service, while the time required to create complex itineraries is substantially reduced.
Knowledge retention instead of knowledge loss
The Trip Boutique captures and digitises internal destination expertise that often exists only in the minds of individual employees. This makes knowledge available across the organisation, scalable and sustainably secured – regardless of staff turnover.
Strategic integration with Amadeus
A key element of the innovation is the partnership with Amadeus. Seamless integration with the Amadeus ecosystem enables travel providers to activate existing booking data and transform it into actionable insights. Dormant data becomes usable without the need to modify core processes or systems.
With this approach, The Trip Boutique positions itself as an intelligent connectivity layer within travel distribution: reducing manual work, unlocking revenue potential and making knowledge scalable – without operational disruption.
Further information at www.thetripboutique.ai