• Exhibitor: Vox Group
• Stand number: 25 | 326

In practice, multilingual group tours are often limited by restricted language capacity and high organisational effort. VOX Aura addresses this challenge by simplifying multilingual communication and reducing operational complexity for tour operators.

Live translation without smartphones, apps or roaming

VOX Aura translates live guide commentary in real time into more than 50 languages. The translations are transmitted directly to VOX radio receivers, eliminating the need for participants to use smartphones, install apps or factor in mobile data usage abroad.

AI-based, context-aware language interpretation

The system operates with proprietary AI algorithms designed to interpret language contextually. The aim is to ensure that proper names, historical references and local details are preserved in translation, maintaining the content quality of the guided tour.

Robust hardware, developed and manufactured in Italy

The hardware has been developed and produced in Italy and is designed for durability, high audio quality and ease of use – all with intensive use in tour operations in mind.

Hybrid model with POPGuide

VOX Aura is integrated into the existing VOX ecosystem, including POPGuide, the company’s self-guided digital solution for cities and venues. This creates a hybrid model combining live guiding with self-guided experiences, designed to cater to different traveller preferences.

International presence and milestone in 2026

The Vox Group operates in more than 150 countries and works with over 5,600 organisations from the travel and cultural sectors. In addition, the company is celebrating its 25th anniversary this year.

More information at www.voxtours.com