Adventure
Travel
Go beyond the ordinary. Discover a world of adventure.
At ITB Berlin, the Adventure Travel segment brings the vibrant and forward-looking world of travel together. Here, destinations, tour operators, specialist providers and innovative businesses showcase extraordinary experiences, inspiring products and responsible approaches to travel.
Tickets
Experience the Adventure Travel & Responsibility Tourism segment of ITB Berlin 2027 up close: Secure your trade visitor ticket..
Until 14 January 2027, even at the early bird price.
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Look forward for insights, trends, and expert opinions from the travel industry - compact & relevant.
Adventure Travel & Responsible Tourism Segment
Adventure Travel is about more than simply reaching a destination. It is about experiencing nature, discovering new cultures, connecting with local communities and creating memories that last. At the same time, travellers are increasingly looking for experiences that respect the environment, benefit local communities and contribute positively to the destinations they visit.
At ITB Berlin, the Adventure Travel & Responsible Tourism segment brings this vibrant and forward-looking world of travel together. Here, destinations, tour operators, specialist providers and innovative businesses showcase extraordinary experiences, inspiring products and responsible approaches to travel.
In Hall 4.1, the segment offers new inspiration, exciting destinations, interesting business contacts, and insights into the latest trends in adventure travel and responsible tourism.
Here's what you can expect as an exhibitor in the Adventure Travel & Responsible Tourism segment
Whether it is an expedition into the wilderness, an active journey through breathtaking landscapes, an authentic cultural encounter or a new approach to sustainable travel – Adventure Travel & Responsible Tourism at ITB Berlin connects the people and ideas turning travel into meaningful experiences.
For exhibitors, it is an opportunity to present your products to an international B2B audience, connect with qualified buyers and decision-makers, create new business opportunities and position your brand within a growing and highly relevant tourism market.
Everything you need for a strong presence – all in one place
Become an exhibitor
Get noticed. Make connections. Create new business opportunities.
With a professional turnkey stand, you can showcase your brand in an inspiring and highly relevant environment within ITB Berlin’s Adventure Travel & Responsible Tourism segment. The shared Lighthouse Stage is available for your own talks, presentations and product showcases, giving you an additional opportunity to engage with an international trade audience and increase your visibility.
Everything you need for a strong presence – all in one place
| STAND FORM | EARLY BIRD PRICE until 1 July 2026 | REGULAR PRICE from 2 July 2026 |
| Turnkey 8qm | EUR 3,536.00 | EUR 3,568.00 |
| Community 15-20 qm | EUR 502.00/ m² | EUR 506.00/ m² |
| Over 20qm | EUR 272.00/ m² | EUR 276.00/ m² |
Here is an overview of the various stand and networking packages:
Here's what the exhibitors of Adventure Travel have to say:
“The ITB Berlin-Experience Adventure Hall is a fantastic opportunity for all UNESCO Global Geoparks and has been this since many years to become known to tourism professionals and to highlight the UNESCO Global Geopark territories of resilience with the international important Geoheritage Worldwide. Politicians, tourism professionals and visitors have benefited from the participation of the Global Geoparks Network at ITB Berlin. We have to follow on this in 2027 and make UNESCO Global Geoparks still better known to the public and travellers loving their EARTH."
- Dr. Maria-Luise Frey, Executive Board Member, Global Geoparks Network (GGN), Vulkaneifel, Deutschland
"Exhibiting at ITB Berlin’s Adventure Travel & Responsible Tourism hall is excellent for CBI, every year again and getting better every time! It’s the ideal place to meet the right partners in the sustainable tourism segment, highlighting unique tourism products and CBI market-information for community tourism, wildlife and African experiences."
- Jeanette Scherpenzeel, Programme Manager, Centre for the Promotion of Imports from developing countries (CBI) – Transforming Trade Together, Netherlands Enterprise Agency (RVO), The Hague | Netherlands
ITB Lighthouse Stage- Ideas that provide guidance
The ITB Lighthouse Stage brings together inspiring personalities, visionary ideas, and relevant trends from the international tourism industry.
The stage is located in Hall 4.1. From innovation and technology to sustainability and new business models, the stage will cover the topics shaping the future of travel.
The complete program for the ITB Lighthouse Stage will be available here starting in February.
Adventure Travel at the ITB Berlin Convention
The Adventure Travel segment isn’t just represented on the exhibition floor. The ITB Berlin Convention also focuses on current developments, opportunities, and challenges in the travel market. Leading industry experts share their perspectives and highlight how Adventure Travel tourism will evolve in the future.
Relive the outstanding presentations from the ITB Berlin Convention 2026. Our video highlights provide a concise overview of the most important topics and trends in the travel industry.
ITB 360° - Regular updates from the travel industry
Travel Hero Podcast
News & Insights
From new travel trends to successful campaigns:
Here you’ll find relevant news and insights that are shaping the Adventure travel industry today and tomorrow.
Your contact persons for the adventure segment
Friederike Hansen
Mariana McGill