LGBTQ+
Tourism

The meeting point defined by openness and diversity.

Since back in the late 90’s, LGBTQ+ Tourism was already present at ITB Berlin, but established as an official, segment under ITB Berlins CSR commitment, in 2010.

Over the years, it became the biggest LGBTQ+ Tourism presence in any global tourism trade show and is one of the most diverse areas of the trade show, today.

Each year, ITB Berlin, in cooperation with its partner agency Diversity Tourism GmbH, is hosting the well-established LGBTQ+ Tourism Pavilion with its exhibitors, educational programs and networking events for all trade visitors and media.

In the ITB Convention, there is a panel discussion dedicated to LGBTQ+ tourism, every year. Established in 2018, the ITB LGBTQ+ Pioneer and Destination Awards ceremony takes place during the ITB Diversity Gala supporting the IGLTA Foundation, on ITB Thursday.

Tickets

Experience the LGBTQ+ Tourism segment at ITB Berlin up close!

From December, you can secure your trade visitor ticket in the ticket shop.

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Become an exhibitor in the LGBTQ+ Pavilion now

Showcase your business at the LGBTQ+ Pavilion and become part of the international LGBTQ+ tourism community at ITB Berlin. Book your stand space now and benefit from high visibility and attractive networking opportunities.

Here is an overview of the various stand and networking packages:

Stand construction packages (PDF, 435 kB)

I would like to become an exhibitor

Increase your visibility

Take advantage of ITB Berlin’s diverse sponsorship and advertising opportunities to put your brand even more in the spotlight with your target audience. Whether through targeted partnerships, tailored advertising formats, or an exclusive presence in the LGBTQ+ Pavilion– we offer you the chance to expand your reach and strengthen your position in the LGBTQ+ segment.

PARTNERSHIP	PRICE
Exhibitor Front/ Back Branding Wall	EUR 1.500,00
Exhibitor Inside/ Outside Branding Wall	EUR 2.400,00
Networking Reception Partner	EUR 1.500,00
Media Brunch Exhibiting Partner	EUR 2.700,00
Media Brunch Presenting Partner	EUR 6.500,00

PARTNERSHIP	PRICE
Pavilion Stage Slot	EUR 2.700,00
Premium Partner	EUR 6,500.00
Supporting Partner	EUR 9,500.00
Presenting Partner	EUR 12,900.00

LGBTQ+ Tourism partnerships

Diversity Gala

This evening is all about diversity and inclusion.

Since 2018, the ITB LGBTQ+ Tourism Award and the ITB LGBTQ+ Pioneer Award, presented by an international jury, have been awarded at the festive Diversity Gala.

During the event, there will also be a silent auction in aid of the IGLTA Foundation.

Attendance by invitation only!

ITB Berlin's LGBTQ+ Tourism commitment

In the context of its social responsibilities ITB Berlin considers itself to be an ambassador for human rights and tolerance:

Messe Berlin has signed the German Diversity Charter, thus pledging to actively support diversity within companies.

ITB Berlin is a member of the International LGBTQ+ Travel Association (IGLTA) and supports the IGLTA Foundation

ITB Berlin has signed the Code of Conduct against the sexual exploitation of children.

ITB Berlin and Diversity Tourism GmbH organizing ITB Academy conferences and workshops with LGBTQ+ Tourism topics worldwide. Past events took place in Poland, India, Brazil, USA, Singapore, Japan and Malta

In 2019, ITB Berlin & Diversity Tourism GmbH received the renown Vanguard Award of the International LGBTQ+ Travel Association (IGLTA) for promoting awareness and acceptance of the LGBTQ+ community in the global tourism industry.

LGBTQ+ Tourism Survey

Experiences & perceptions of LGBTQ+ travelers

In cooperation with A3M Global Monitoring and Diversity Tourism, ITB Berlin regularly conducts market surveys on the risks faced by LGBTQ+ travellers worldwide.

The findings are incorporated into A3M Global Monitoring's annual global LGBTQ+ Risk Map, helping to reflect current developments and changes transparently.

The graphic summarizes the current results in our LGBTQ+ Risk Map 2026.