MICE Hub
MICE at ITB Berlin
The term MICE encompasses an entire industry and stands for Meetings, Incentives, Conferences, and Events. It refers to a sector that deals with the planning, organization, and execution of business events.
The goal of MICE events is to achieve business objectives, motivate employees, strengthen customer relationships, and facilitate the exchange of knowledge. The MICE industry comprises a wide range of service providers, including event agencies, hotels, convention centers, transportation companies, and technology providers, who work together to make successful events possible.
The planning, organization, and execution of events have also found a home at ITB Berlin. With our ITB MICE Hub, we give individual MICE exhibitors the opportunity to showcase themselves at ITB Berlin and establish new business relationships.
Tickets
Experience the MICE Hub at ITB Berlin up close!
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MICE Newsletter
For everything related to meetings, incentives, conferences, and events
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MICE Hub
The central meeting place for the international MICE industry
ITB Berlin brings together the global travel industry—and the MICE Hub is the central meeting place for meetings, incentives, conventions, and events.
Centrally located in Hall 7.2b, the MICE Hub connects event planners, agencies, companies, destinations, hotels, and other MICE professionals from around the world. Here, valuable business contacts are forged, new partnerships are formed, and exciting ideas for future projects take shape.
Your Benefits as an Exhibitor at a Glance
Showcase your company at the MICE Hub and connect with event planners, agencies, corporations, and other decision-makers from the international MICE sector. With your own booth, you’ll benefit from a professional presence at ITB Berlin, a wide range of networking opportunities, and a high-visibility location right on the aisle. The proximity to the successful ITB Späti—a popular visitor magnet—further ensures high visibility and valuable visitor traffic—simple, efficient, and without the hassle of a traditional trade show stand.
- Your Own Counter
Present your brand professionally at the ITB MICE Hub with a fully equipped counter, including furniture and power supply. Enjoy the visibility of your own presence without the costs or organizational effort of a traditional stand.
- Exclusive lounge access
Take advantage of the pleasant lounge atmosphere for conversations and meetings. Free coat check and luggage storage services further ensure a comfortable trade show experience.
- Relevant networking opportunities
Network with valuable contacts among international MICE experts. Two exhibitor passes, including the ITB Navigator, will help you schedule relevant meetings in advance.
Become an exhibitor at the ITB MICE Hub
Position your company where the international MICE industry comes together. Secure your booth now and benefit from high visibility, qualified business contacts, and a hassle-free trade show experience.
Participation fee: €3,990
News & Insights from MICE
From new travel trends to successful campaigns: Here you’ll find relevant news and insights that are shaping the MICE sector today and tomorrow.
