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Visit
ITB Berlin
We look forward to welcoming you
The international travel industry will meet at the Berlin Exhibition Grounds.
Will you be there?
Why should you join ITB Berlin? Who is exhibiting? Which events will be happening at the trade show? Where to stay in Berlin? How to get to the fairgrounds? Find everything for your visit to ITB Berlin 2026 in this section.
These are the facts:
- Event duration:
Tuesday, 3 March - Thursday, 5 March 2026
10 am - 6 pm (for exhibitors: 8:30 am - 7 pm) - Venue:
Berlin Expocenter City
Messedamm 22
14055 Berlin
Germany
ITB Berlin: the next dates
- 2026: 3 – 5 March 2026 add to calender (ICS, 1 kB)
- 2027: 16 – 18 March 2027
- 2028: 7 – 9 March 2028
- 2029: 6 – 8 March 2029
- 2030: 5 – 7 March 2030
- 2031: 4 – 6 März 2031
Tickets
Tickets for ITB Berlin 2026 are now available in the ITB Berlin Ticketshop!
Important note: Tickets sales and voucher redemption will only be available in advance and online via the trade show's ticket shop. There will not be any box offices on site.
Ticket types at a glance – when is each ticket valid?
To help you plan your trade show attendance, we have summarized the access times for each badge type below. Please note: The specific access times are also printed directly on your respective ticket.
| Ticket type | Construction 24 Feb. – 2 March | Day 1 of ITB Berlin 3 March | Day 2 of ITB Berlin 4 March | Day 3 of ITB Berlin 5 March | Dismantling 6 – 9 March | Good to know |
| Construction & dismantling pass | 7 am – 10 pm | 7 pm – 10 pm | 7 am – 10 pm | free of charge, no limit on the number | ||
| Exhibitor pass | 7 am – 10 pm | 8:30 am – 7 pm | 8:30 am – 7 pm | 8:30 am – 7 pm | 7 am – 10 pm | Main exhibitors with a stand area of 20 m² receive 3 passes. For every additional 10 m² of stand space, 1 additional pass is provided. Passes are sent automatically by email. Additional passes can be purchased in the BECO web shop. |
| Vouchers for clients | 9:30 am – 6 pm | 9:30 am – 6 pm | 9:30 am – 6 pm | Discounted trade visitor vouchers for your partners and customers. | ||
| Speaker | 2 March 8:30 am – 6 pm | 8:30 am – 6 pm | 8:30 am – 6 pm | 8:30 am– 6 pm | ||
| Trade visitors & Students | 9:30 am – 6 pm | 9:30 am – 6 pm | 9:30 am – 6 pm | |||
| Buyers Circle members | 8:30 am – 6 pm | 8:30 am – 6 pm | 8:30 am – 6 pm | Not available for purchase | ||
| Press | 2 March 8:30 am – 6 pm | 8:30 am – 6 pm | 8:30 am – 6 pm | 8:30 am – 6 pm | Only after accreditation |
Tell everyone you'll be attending ITB Berlin
The communication kit provides you with text templates, images and videos for your newsletters, websites or social media posts.
Your personalized ITB Berlin frame
Upload your photo and get your personalized ITB Berlin frame – perfect for sharing on social media and connecting with your network.
#60YearsOfITB
Tell your story: What was your moment? Your favorite experience with ITB Berlin or in tourism? Share your memory with #60YearsOfITB. Your posts will be featured on our social media wall at itb.com and on-site during ITB Berlin.
5 reasons why a visit to ITB Berlin is essential
What will the upcoming ITB Berlin be about? Quite simple: it‘s about you!
It‘s about you finding the best conditions and services for your success in the travel industry.
We work every day to ensure that there are more good reasons for your participation.
Here are five reasons to convince you (and/or your boss):
1. Experience what really drives the travel industry
ITB Berlin is not just a trade fair—it is the liveliest gathering of the global travel world. Here you can feel the energy of an entire industry. Once you've been there, you'll understand why ITB Berlin is “The World's Leading Travel Trade Show®.” You'll experience trends where they originate – not after they've already hit the market.
2. Encounters that open doors
ITB Berlin creates connections that not only enable business, but also genuine partnerships. The personal handshake, the shared smile, the inspiring encounter—that's what makes visiting the trade show so indispensable. Spontaneous conversations turn into collaborations that would otherwise take months.
3. One ticket, unlimited networking
Networking is the top priority here! Nowhere else will you meet such a large number of CEOs and decision-makers from all over the world in one place. And that's even before you visit ITB Berlin, because ticket holders not only get free access to a smart matchmaking tool, but can also benefit from numerous networking events on site.
4. Knowledge that motivates and really helps you move forward
The ITB Berlin Convention doesn't just offer facts – it offers guidance. A first-class line-up of speakers shows you the way, encourages you, and opens up new perspectives. Those who listen here will return to their companies feeling empowered and full of drive.
5.Strategic impulses that create competitive advantages
New ideas, fresh concepts, bold visions: ITB Berlin shows how diverse, surprising, and powerful the future of travel can be. You leave the exhibition grounds with a head and a notepad full of ideas. This is where the creative edge is created that later makes the difference in competition.
Even more information about the exhibitors can be found in the exhibitor list of ITB Berlin: Go to exhibitor list
ITB Berlin Insider: Subscribe now and join the community!
Hear it first!
What's new at ITB Berlin? What to expect? How to prepare for your visit? Where to find exhibitors, convention sessions, networking events? What to add to your personal ITB Berlin schedule? How to make the most out of your visit?
The ITB Berlin Insider delivers insights, highlights, important deadlines, useful hints and tricks, services and updates from ITB Berlin and fresh news from the travel industry.
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