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Travel & Tourism
Report
2026 / 2027
KPIs as a basis for decisions
Successfully navigating a changing market
The global tourism sector is growing dynamically – yet it faces immense pressure to change. Amid climate change, geopolitical tensions, and rising economic uncertainties, quick reactions alone are not enough. The ITB Travel & Tourism Report 2026 / 2027 shows how data-driven management and the strategic use of KPIs help companies act resiliently, sustainably, and future-proof.
The report at a glance
- 32 pages of in-depth analysis on current trends and challenges in global tourism
- Focus on data-driven management instead of gut feeling
- Concrete KPI strategies for sustainable and quality-oriented growth
- Integration of sustainability and social indicators alongside traditional sales metrics
- Results from an international survey of companies and organizations
- Practical recommendations for strategy, resilience, and long-term competitiveness
The report demonstrates how KPIs can serve as a common performance framework – enabling evidence-based decisions, transparent benchmarking, and better collaboration in an increasingly complex industry.
Why you shouldn’t miss this report:
Because the market is changing.
Climate change, inflation, overtourism, and geopolitical uncertainties are reshaping the rules of the game.
Because reactive management is no longer enough.
The report shows how companies can move from situational actions to strategic, long-term management.
Because KPIs build resilience.
Early identification of risks strengthens stability and competitiveness.
Because sustainable success must be measurable.
New and refined KPIs help balance profitability, employees, and the environment.
Because data-driven decisions secure the future.
Structured metrics make complex information usable – and provide clarity in uncertain times.
Secure the report now at the special anniversary price
Please note that the report is available in English only.