Organzier:
Website Messe Berlin
Event Date:
3-5 March 2026
ITB - The Travel Network
3-5 March 2026

Apaleo

ITB Innovators

Apaleo logo
Apaleo is an open, API-first property management platform. Designed to be AI-ready, it enables hotels to evolve flexibly beyond traditional PMS systems.

Apaleo with intelligent, flexible control of hotel processes

Exhibitor: Apaleo
Stand number: Hall 9 | 217b

Apaleo is an open, API-first property management platform that takes hotels beyond the limits of traditional PMS systems. Instead of forcing operators into rigid all-in-one solutions, Apaleo offers a flexible digital infrastructure that allows hotel businesses to continuously adapt to changing guest needs and technological developments – right up to largely autonomous processes.

Open platform instead of rigid PMS

At the heart of Apaleo is a consistently open platform approach. All systems and applications are connected via APIs. Hotels can freely assemble, customise or exchange their digital system landscape (tech stack) – without interrupting operations and without dependence on individual providers. This openness enables rapid innovation and experimentation that would be virtually impossible with traditional hotel software.

AI agents as a new service level

A central element of innovation is Apaleo's agent-based AI service level. Via the Agent Hub, the hotel industry's first AI agent marketplace, hotels can deploy AI agents immediately – without having to develop their own projects. The agents take on tasks such as reservation management, guest communication, CRM analyses, corporate sales evaluations, content creation and data migration. They act like digital team members and relieve employees of day-to-day operational tasks.

Uniform context, instantly integrated

The Model Context Protocol (MCP) server ensures that all applications and AI agents have access to the same real-time operating context at all times. This avoids data silos and eliminates the need for complex integrations. New agents can be integrated directly into existing systems without programming and without lengthy implementation phases.

Proven in innovative hotel concepts

Innovative operators such as Limehome, Numa Group, citizenM and easyHotel are already using Apaleo to automate up to 80% of their workflows, connect new properties within a few days and implement fully digital guest journeys. The result is more efficient processes, lower costs and new revenue potential.

With open infrastructure, real-time data and an agentic AI service layer, Apaleo is driving the shift from software-driven hotels to autonomous hotels – designed for long-term profitability and maximum technological flexibility.

More information at www.apaleo.com