.svg&w=16&q=75){kind=logo}
The most natural way to travel
Adventure and sport travel are increasingly popular - they are a segment of the travel industry which is growing strongly. At ITB Berlin new trends are highlighted as well as the facets of ecologically-friendly, socially responsible tourism.
The focus is on travel which facilitates experiencing nature and discovering personal insights of the host country’s culture, while simultaneously making a contribution towards environmental protection and the well-being of the population.
This has made “Adventure Travel, Responsible Tourism” at ITB Berlin an international forum for sustainable tourism.
Tickets
Experience the Adventure Travel & Responsibility Tourism segment of ITB Berlin 2026 up close: Secure your trade visitor ticket from November 2025.
Until January 14, 2026, even at the early bird price.
Don't want to miss out on this deal?
Sign up for our ITB Insider and be the first to know when advance sale start.
Sign up for our exclusive 360° Newsletter
Look forward for insights, trends, and expert opinions from the travel industry - compact & relevant.
Where Adventure Meets Responsibility
The Adventure Travel & Responsible Tourism segment is centrally located on the exhibition grounds in hall 4.1 – the hotspot for everyone passionate about sustainable and experience-driven travel.
In addition to other exciting exhibitors and valuable networking opportunities, you can also look forward to the Lighthouse Stage, which features an inspiring programme and real highlights around sustainability, innovation and responsibility in tourism.
Adventure Travel Partner
We are proud to present Peru as our first-ever Adventure Travel Partner of ITB Berlin – a country that captivates with stunning nature, rich culture, and unforgettable adventures.
Your contact person for this segment
Friederike Hansen
Messe Berlin GmbH
Messedamm 22
14055 Berlin