Medical &
Health
Tourism

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Boom Segment: Travel Driven by Health and Medical Needs

Medical and health tourism has established itself as an important and constantly growing segment at ITB Berlin in recent years. Medical providers such as clinics, hospitals, as well as hotels, destinations and travel specialists with relevant healthcare offerings can present their products and services here. Buyers and agencies are specifically targeted to visit the ITB Berlin Medical & Health Tourism Pavilion.

Media Reception

Following the official opening of the Medical & Health Tourism Pavilion, all accredited journalists and editors are invited to a media reception in the Pavilion to receive current information from exhibitors first hand.

Medical & Health Tourism Stage

At the segment stage, all trade visitors can find out about new developments and current trends in this growth market during presentations, expert interviews, product presentations and discussion sessions on all three days of the trade fair. The program is created in collaboration with ITB Berlin's various segment partners from the Medical & Health Tourism industry.

ITB Medical & Health Night

In addition to the Networking Reception for pavilion exhibitors and trade visitors the ITB Medical & Health Night, offers trade visitors, exhibitors and partners the opportunity to exchange ideas and make new contacts in an exclusive atmosphere. The ITB Medical & Health Tourism Awards, selected by a renowned jury with representatives from the medical and health tourism industry, will also be officially presented on this evening.

Tickets:

Experience the Medical & Health Tourism segment of ITB Berlin 2026 up close: Secure your trade visitor ticket.

Until January 14, 2026, even at the early bird price.

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The Place Where Health Connects People

The Medical & Health Tourism Pavilion is centrally located on the exhibition grounds in hall 4.1 – the hotspot for everyone interested in medical and health-oriented tourism.

In addition to a variety of exhibitors and valuable networking opportunities, you can also look forward to the Medical & Health Tourism Stage, featuring an inspiring programme and exciting insights into health, innovation, and trends in the growing international medical tourism market.