ITB
Sports
Where travel meets sport
Sport and travel are increasingly connected. From major sporting events, fan travel and eSports to active holidays, premium hospitality and destination branding through sport, sports tourism is creating new business opportunities across the global travel industry. ITB Sports brings these worlds together at ITB Berlin 2027.
A new B2B platform for Sports Tourism
ITB Sports is a new platform at ITB Berlin 2027 dedicated to the growing business of sports tourism.
It brings destinations, travel companies, sports organisations and service providers together to showcase their offers, meet potential partners and develop new business across the international travel industry.
What ITB Sports offers
- Exhibition opportunities for companies, brands, and organizations
- Networking with buyers, partners, and industry professionals
- Business meetings and direct exchange with key decision-makers
- Showcase products, services, and innovations
- Interactive sports experiences and hands-on activities
- Focus on various sports segments, including golf, football, motorsports, and esports
- Expert presentations and industry insights
- Panel discussions on current trends and developments
- Short-format events and networking sessions as complementary program elements
- Platform for business development, visibility, and industry engagement
Who ITB Sports brings together
ITB Sports connects tourism boards and destinations, active and outdoor brands, sports travel agencies, hospitality providers, airlines and hotels, event organisers, rights holders, clubs and federations, as well as eSports and gaming stakeholders.
Interested in becoming an exhibitor? Get in touch with us!
Register now for ITB Berlin 2027!
If the Home of Luxury sounds like the perfect place for you and your company, you can apply here for one of the limited spots.
All exhibitors of the Home of Luxury are carefully reviewed and curated by our expert team.
Interested in becoming a sponsor?
Bring your brand right to the heart of sports tourism:
- Eye-catching branding opportunities
- Inspiring presentations & expert contributions
- Exclusive networking opportunities
- Direct access to key decision-makers
Explore the Advertising & Sponsorship section on our website or contact us directly. We’d be happy to send you our sponsorship brochure upon request.
Tickets: Your access to ITB Sports
Experience the Sport Tourism segment at ITB Berlin up close!
From December, you can secure your trade visitor ticket in the ticket shop.
Don’t want to miss the start of ticket sales?
Sign up for the ITB Insider and be the first to know as soon as sales begin.
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Look forward for insights, trends, and expert opinions from the travel industry - compact & relevant.
