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TTA - The Marketplace for Technology, Tours & Activities
The ITB Berlin Travel Technology segments, located across five halls (5.1, 6.1, 7.1c, 8.1, and 10.1), showcase Global Distribution Systems (GDS), reservation systems, travel agency and airline software, channel management solutions, content management systems, hotel technology, payment solutions, social media tools, web and data analytics software, front and back office systems, and much more.
Tickets:
Experience the Travel Technology segment of at ITB Berlin 2026 up close: Secure your trade visitor ticket.
Until January 14, 2026, even at the early bird price.
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Look forward for insights, trends, and expert opinions from the travel industry - compact & relevant.
What to expect
Contacts
The ITB Berlin Travel Technology segments features five halls (5.1, 6.1, 7.1c, 8.1, 10.1) where providers present global distribution systems (GDS), reservation systems, travel agency & airline software, channel management solutions, content management solutions, hotel technology, payment solutions, social media, web & data analytics software, front- / back-office-systems and much more.
Content
ITB Berlin Travel Technology segments reflects the complete technology value chain in full.
Established companies and ambitious startups present their latest innovations at the eTravel Stage in hall 6.1 on three trade show days. Attendance is included in your ITB Berlin Ticket.
Innovation
ITB eTravel Stage is the think-tank for technology-driven innovation and digital transformation in tourism and hospitality.
We present cutting edge keynote speeches, case studies with best practice relevance, field reports, significant learnings or even failures, pitches and panel discussions around travel technology and digitalization in the travel industry.
eTravel Stage
Pioneering the transition together: Where to start and where to head when mastering change with technology
The think-tank for technology-driven innovation and digital transformation in tourism and hospitality. How to master transformation with technology? How to manage...
Pioneering the transition together: How to master digital transformation in Hospitality
How can hotels and hospitality operators master digital transformation successfully and benefit from technology? Relevant technology trends and developments...
In 2025, the Tours and Activities track at ITB Berlin will delve into the technologies...
How artificial intelligence becomes reality in travel
Welcome to the big AI push in travel: Autonomous agents not only perfect travel planning, but they also...
A digital journey to where the knowledge graph must not end
The Destination Tech Track is the central innovation platform for destinations and their creators. We present new forms of...
The key meeting point for innovation across the entire travel technology value chain.
On all three days of the trade show, established companies and emerging start-ups present their latest innovations on the eTravel Stage in Hall 6.1 and in four further Halls (5.1, 7.1c, 8.1, 10.1).
