ITB - The Travel Network
16 - 18 March 2027

Travel
Technology

The Entire Technological Value Chain in One Segment

Become an exhibitor
Convention
Podcast & more

The Travel Technology segments at ITB Berlin bring together the most innovative digital solutions in the global travel industry. From Global Distribution Systems (GDS), reservation and booking systems, hotel technology, payment solutions, and channel management to social media, web and data analytics applications, as well as front- and back-office systems: this is where cutting-edge technologies meet the decision-makers of the international tourism industry.

Besucher in einer Halle während der ITB
E-Travel Lounge auf der ITB
Stand
Stand des Travel Technology Segments auf der ITB

Here´s what to expect

The Travel Technology segment of ITB Berlin is the premier gathering place for digital innovations in the global travel industry. Here, technology providers, travel companies, hotels, airlines, destinations, and startups come together to discover and advance the latest solutions for the future of travel.

Direct access to the latest digital trends, technologies, and innovations in the travel industry

Market overview of leading providers and emerging technology companies from around the world

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Tickets

Experience the Travel Technology segment at ITB Berlin up close!

From December, you can secure your trade visitor ticket in the ticket shop.

Don’t want to miss the start of ticket sales?
Sign up for the ITB Insider and be the first to know as soon as sales begin.

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Sign up for our exclusive 360° Newsletter

Look forward for insights, trends, and expert opinions from the travel industry - compact & relevant.

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Exhibiting at Travel Technology

Whether you’re a software provider, a startup, or an established technology partner—at the Travel Technology segment of ITB Berlin, you’ll meet exactly the target audience you’re looking for: decision-makers, innovation leaders, and digital experts in the travel industry. Showcase your solutions, network directly with peers—and make a statement about the digital future of travel.

Benefits for Exhibitors

  • Presentation of innovative products and services to an international audience of industry professionals

  • Access to qualified decision-makers, buyers, and potential business partners from all sectors of the travel industry

  • Generating high-quality leads and expanding existing business contacts

  • Strengthening the brand's presence at the world's leading travel trade show

Become an Exhibitor

Showcase your solutions, network directly with peers—and make a statement about the digital future of travel.

You can also take advantage of the option to book a booth package in addition to your stand construction:

Stand packages (PDF, 902 kB)


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Travel Technology at the ITB Berlin Convention

The travel technology industry is a central component of ITB Berlin—not only on the exhibition floor, but also at the ITB Berlin Convention, where the focus is on the latest innovations, digital trends, and the opportunities and challenges posed by technological developments. Leading industry experts share their perspectives and highlight how technologies will shape the future of travel.

Relive the outstanding presentations from the ITB Berlin Congress 2026. Our video highlights offer you a concise overview of the most important topics, innovations, and trends in the travel technology industry.

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ITB 360° - Regular updates from the travel industry

Travel Hero Podcast

Bruce Poon
More episodes

News & Insights

KI für Reisende

Trust makes all the difference

AI is taking on more and more tasks across the tourism value chain. However, technological progress alone is not enough: travellers’ trust remains crucial.

Read the full article here.

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Your contact persons

Sabine Bierlein

For Exhibitors, Trade Visitors, Sponsors and eTravel Convention

Sabine Bierlein

Messe Berlin GmbH
Messedamm 22
14055 Berlin

+49 30 / 3038-2622

sabine.bierlein@messe-berlin.de

Ramona Zaun

For Exhibitors and Trade Visitors

Esther Breuer

Messe Berlin GmbH
Messedamm 22
14055 Berlin

+49 30 / 3038-3229

esther.breuer@messe-berlin.de

Joshu Samuels

For Exhibitors, Trade Visitors, Sponsors and eTravel Convention

Joshu Samuels

Messe Berlin GmbH
Messedamm 22
14055 Berlin

+49 30 / 3038-2137

joshu.samuels@messe-berlin.de