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ITB Guided Tours
Discover ITB Berlin with our ITB Guided Tours
Navigate. Connect. Discover.
In the dynamic world of ITB Berlin, finding your way through the endless pool of exhibitor stands, products and innovations can be overwhelming. That’s where our ITB Guided Tours come in! Designed to provide clarity and focus, these free, 1,5h to 2-hour tours guide you through the fairgrounds with expert insights, tailored knowledge and likeminded participants.
Led by industry professionals, the tours dive into key trends and developments in the tourism sector. At selected exhibition stands, representatives will share insights into their companies and answer your questions. Choose from six customized tour formats, each designed to offer a new perspective on travel and inspire fresh ideas for your mind and your business. Whether you’re exploring innovative solutions or seeking sector-specific knowledge, these tours ensure you to get a concise and meaningful overview of what matters most to you.
The tours are held in English.
The tours are organized and conducted by our partner INPOLIS UCE GmbH.
If you would like to join one of our ITB Guided Tours, you can easily register using the button below. We look forward to welcoming you!
Here they are - the free ITB Guided Tours 2026:
Resilient Destinations: Adapting Tourism to Climate Change
This trade visitor tour highlights how tourist destinations around the world are adapting to the consequences of climate change. The focus is on global trends, infrastructure planning, and concrete adaptation measures for mountain, coastal, and city destinations. Practical examples are used to illustrate the strategies that stakeholders are developing to strengthen resilience, minimize risks, and make tourism offerings sustainable in the future.
Tuesday, 3 March 2026, 11 am – 12:30 pm
Meeting Point: Späti, Hall 7.2c
Exploring AI industry innovations
This tour highlights particularly innovative projects and products in the field of AI that are accompanied by technical, social or economic change. We visit selected innovation drivers who present their AI innovations and showcase their latest developments and services!
Tuesday, 3 March 2026, 2 am – 3:30 pm
Meeting Point: ITB Späti, Hall 7.2c
Hotel Tech Ecosystem: Solutions Across the Value Chain
The tour highlights key technologies along the hotel industry value chain – from booking to check-out. The focus is on selected providers from PMS, operational tech, guest experience, distribution tech, revenue management and payment tech, who present innovative solutions for the current requirements of the hotel industry.
Wednesday, 4 March 2026, 11 am – 12:30 pm
Meeting Point: ITB Späti, Hall 7.2c
Top MICE Destinations unveiled
The MICE sector – Meetings, Incentives, Conferences, and Events – is becoming increasingly important in the business travel industry on many levels worldwide. Discover particularly noteworthy MICE destinations from this rapidly growing sector at ITB Berlin and make contacts with inspiring brands during this guided tour.
Wednesday, 4 March 2026, 2 am – 3:30 pm
Meeting Point: ITB Späti, Hall 7.2c
Cultural Experiences of Tomorrow
This tour takes visitors to exhibitors who are shaping future-oriented cultural offerings. It presents innovative concepts in heritage, museum experiences, and smart tourism that showcase new approaches to staging, mediation, and digital innovation, shaping the cultural experience of tomorrow.
Thursday, 5 March 2026, 11 am – 12:30 pm
Meeting Point: ITB Späti, Hall 7.2c
Hidden Gems: Discovering Authentic Experiences
Discover extraordinary activities and hidden treasures off the beaten track. This tour presents destinations and regions that offer authentic experiences and new perspectives with creative concepts. Be inspired by “hidden gems” that bring diversity and originality to life.
Thursday, 5 March 2026, 2 pm – 3:30 pm
Meeting Point: ITB Späti, Hall 7.2c