Dear Exhibitors,
We would like to sincerely thank you for your participation in ITB Berlin 2025! Thanks to your dedication and impressive presentations, we were able to create an outstanding event together.
With 100,000 trade visitors, 5,800 exhibitors from over 170 countries, and a wide range of inspiring convention sessions and networking opportunities, ITB Berlin 2025 was a resounding success.
Our official closing press report provides further exciting insights and key highlights from ITB Berlin 2025.
We are already looking forward to ITB Berlin 2026 (3 - 5 March 2026), which promises to be a truly special edition.
We can’t wait to welcome you back to Berlin next year!
Best regards,
Your ITB Berlin Team
ITB Berlin is celebrating its 60th anniversary – and you are invited to be part of this special event!
Since the first Internationale Tourismus Börse in 1966, ITB Berlin has grown into the World's Leading Travel Trade Show®. From 3 - 5 March 2026, an extraordinary anniversary edition awaits you, featuring exciting highlights and special surprises.
Secure your stand early – registration opens at the end of March. We look forward to welcoming you back as an exhibitor!
ITB is the world's leading platform for the travel industry. As a global brand, we are present not only in Berlin but also bring the travel industry together across continents. With our ITB events in Asia, India, China, and now the Americas, we offer you the perfect opportunity to expand your international network and tap into new markets.
Secure your spot early as an exhibitor and become part of our global network:
ITB China
27 – 29 May 2025, Shanghai, China
itb-china.com
ITB India
2 – 4 September 2025, Mumbai, India
itb-india.com
ITB Asia
15 – 17 October 2025, Marina Bay Sands, Singapur
itb-asia.com
Premiere: ITB Americas
10 – 12 November 2026, Guadalajara, Mexiko
itb-americas.com
With over 200 top speakers, 17 tracks, and 400 sessions, the ITB Berlin Convention once again provided groundbreaking insights for the future of the travel industry. Key topics included digital transformation, artificial intelligence (AI) in travel planning, and sustainable business models.
Particular interest was drawn to the AI Track, which explored the use of artificial intelligence to enhance the customer experience, as well as discussions on the skilled labor shortage and innovative approaches to employee retention.
A key highlight was the introduction of the Corporate Culture Clash Track, which addressed the challenges of diversity, work-life balance, and new work models.
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For the first time, all sessions were streamed online – the recordings are available on the ITB Berlin YouTube channel.
The Travel & Tourism Report 2025 provides exclusive insights into key trends, market developments, and future perspectives of the global travel industry.
Benefit from in-depth analyses and valuable data from leading experts to strategically position your business.
Get the report now at the discounted Early Bird price until 31 March! Find all the details and purchase options here:
We would like to take a moment to express our sincere gratitude for this year's incredible partnership with the Official Host Country of ITB Berlin 2025: Albania!
From the moment of the spectacular Opening Ceremony, Albania captivated us with a truly unforgettable experience. Through fascinating performances, inspiring presentations, and a stunning exhibition stand, Albania showcased its potential as an emerging travel destination, highlighting the many treasures it has to offer.
The good news: We are still accepting applications for the Official Host Country of ITB Berlin 2026! As we celebrate our 60th anniversary, the upcoming edition of the trade show will be truly special, with an even greater spotlight on the host country. Don’t miss the opportunity to showcase your destination on the global stage.
For inquiries, please get in touch with our colleague Ryan Fuller: ryan.fuller@messe-berlin.de.
Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
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YouTube Culture & Trends Expert
What’s shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins for a deep dive into global video trends, decoding culture, and the future of travel marketing.
Social entrepreneurs bring the world together and reach for the stars
Social entrepreneurship is more than just a trend and growing together is more important than outdoing each other - this was the conclusion of one panel discussion.
Read more here.
LGBTQ+ Tourism: Openness and diversity as a competitive advantage
In an international discussion, tourism experts explored the potential of inclusive destinations and businesses. They shared experiences and talked about best practices.
Read more here.
We have the answers!
We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
