Dear exhibitors,
60 years of ITB Berlin – Be part of a unique journey filled with innovation and unforgettable moments! ITB Berlin 2026 will be a truly special anniversary edition, and you can be part of it from the very beginning.
Look forward to an outstanding event with inspiring talks, exciting networking opportunities, and innovative solutions for the future of tourism. Save the date: 3. - 5. March 2026.
Let’s make history together – secure your spot for ITB Berlin 2026 now!
Best regards,
Your ITB Berlin Team
Stand registration is now open!
Take the opportunity to be part of this special anniversary edition and benefit from our early bird rates until 1 July 2025. Registration for stands in the Travel Technology segment is also already available.
Secure the best locations early and get ready for an unforgettable ITB Berlin 2026! Also, use our stand rental calculator to get a non-binding estimate of the stand rental cost and find the best option for you.


Following this year’s ITB Berlin, Dr Mario Tobias, CEO of Messe Berlin, shares his insights into the show’s key highlights, industry trends, and the future of the ITB network. Read more here.

Albania highlighted the diversity of its tourism offer at ITB Berlin 2025 as the Official Host Country.
Read more here.
Stay one step ahead! With ITB 360°, we regularly provide you with exciting insights, the latest news, and inspiring podcast episodes – everything you need for the perfect industry overview!
Travel Hero Podcast
YouTube Culture & Trends Expert
What’s shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins for a deep dive into global video trends, decoding culture, and the future of travel marketing.
Tune in now!

Social entrepreneurs bring the world together and reach for the stars
Social entrepreneurship is more than just a trend and growing together is more important than outdoing each other - this was the conclusion of one panel discussion.
Read more here.

LGBTQ+ Tourism: Openness and diversity as a competitive advantage
In an international discussion, tourism experts explored the potential of inclusive destinations and businesses. They shared experiences and talked about best practices.
Read more here.
Make your ITB Berlin participation a complete success – with our support! Our team is here to assist you every step of the way. Simply reach out to us at itb@messe-berlin.de.


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