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Press Release
Maldives Announced as Host Country of ITB Berlin 2027
The Maldives will take center stage as the Official Host Country of ITB Berlin 2027, presenting the beauty, diversity and hospitality of the island nation in the Indian Ocean to the global travel industry at the World’s Leading Travel Trade Show.
The partnership was officially sealed during ITB Berlin 2026: Ibrahim Shiuree, CEO and Managing Director of Visit Maldives (MMPRC) and Dr. Mario Tobias, CEO of Messe Berlin, signed the agreement during an official photo ceremony at the Maldives’ stand in Hall 5.2. "We are delighted that, 10 years after their first appearance as Host Country, the Maldives will once again take center stage at ITB Berlin. This long-standing partnership underscores the importance of ITB Berlin as a global platform and highlights the Maldives’ prominent role in the international travel industry. In 2027, we look forward to showcasing the Maldives’ extraordinary beauty and diversity, while also demonstrating how tourism and sustainability can go hand in hand," explained Dr. Mario Tobias, CEO of Messe Berlin.
A Global Stage for an Exceptional Destination
With more than 1,000 islands, turquoise lagoons, white sandy beaches and vibrant coral reefs, the Maldives rank among the most iconic long-haul destinations worldwide. The country stands for exclusive resort experiences, authentic local island tourism and warm hospitality.
As Host Country of ITB Berlin 2027, the Maldives will present the full diversity of its tourism offering: from luxury resorts and boutique properties to diving experiences, water sports, wellness retreats and cultural encounters. Sustainability remains an integral part of the country’s tourism strategy, with numerous initiatives dedicated to protecting marine ecosystems and supporting local communities.
“ITB Berlin provides us with the ideal platform to showcase the unique experiences our islands offer to travelers from around the world. We look forward to welcoming the global tourism industry in Berlin and highlighting the diversity, quality and hospitality that define the Maldives as a destination,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives.
Just a few weeks earlier, the Maldivian President visited Berlin and was received by the German Federal President in Berlin. The historic visit emphasized the strategic importance of the island nation for Germany and the international community.
Visit Maldives Year 2027: Showcasing the Islands to the World
The year 2027 has been officially designated “Visit Maldives Year”, a landmark national tourism initiative aimed at highlighting the Maldives’ unique appeal on the global stage. Announced by President Dr. Mohamed Muizzu, the campaign emphasizes the country’s commitment to sustainable growth, international collaboration, and the continued development of its tourism sector as a key driver of the economy. Through a series of global marketing efforts, including participation in major travel events, roadshows, and targeted digital campaigns, “Visit Maldives Year” will showcase the islands’ natural beauty, cultural richness, and world-class hospitality to travellers and partners worldwide, reinforcing the Maldives’ position as a leading long-haul destination.
Strong Presence at ITB Berlin 2027
As Host Country, the Maldives will host the official opening gala on 15 March 2027 at the ITB Berlin venue and present a vibrant program throughout the show from 16 to 18 March 2027. Trade visitors can expect an impressive national stand, cultural performances, networking events and press activities designed to position the Maldives prominently within the international tourism industry.
By taking on the Host Country role, the Maldives underline their long-standing engagement with ITB Berlin and reaffirm the importance of the German and European markets. ITB Berlin 2027 will offer the perfect setting to further strengthen partnerships, inspire new travel demand and place the Maldives firmly in the spotlight of the global travel community.
Online accreditation for press representatives and bloggers/creators
You can register online here now. Please note the accreditation guidelines. After your application has been processed and approved you will receive an email with a PDF containing your accreditation, press badge and a personal QR code. Please display this QR code at the entrance. Your ticket is non-transferable. You can register and obtain accreditation online around the clock for the entire duration of the event.
About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2026 will take place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the leading trade show for the global travel industry. In 2026, it will celebrate its 60th anniversary under the motto “Discover the stories behind 60 years of legacy.” At the same time, the ITB Berlin Convention will take place under the theme “Leading Tourism into Balance,” bringing together 400 top speakers from business, science and politics on four stages and across 17 thematic tracks to explore the key challenges and opportunities shaping the future of the industry. At ITB Berlin 2025, 5,800 exhibitors from more than 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.
Additional information is available at www.itb.com and from the ITB News & Insights & Social Media.
Press releases can be found online at itb.com under Press Service / Press Releases.