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Your stage for fresh ideas and future technologies
Tourism marketing demands greater flexibility and agility from companies than ever before. Making predictions and forecasts has become increasingly difficult. In the age of TikTok and Instagram, topics and trends shift rapidly. User-generated content on social media platforms shapes travel inspiration and consumer behavior, while algorithms influence travel habits and holiday expectations. For tour operators, hoteliers, destination managers, and event organizers, making effective use of these communication channels has become a key competitive advantage. Successful marketing requires not only compelling messages but also a deep understanding of customer needs and market dynamics.
Marketing and distribution are topics that connect virtually every segment of ITB Berlin 2027. Throughout the event, visitors can explore emerging communication strategies, digital platforms, distribution channels, and approaches to customer engagement. The exchange with tourism professionals, tech experts, and communication specialists provides valuable inspiration and practical insights. Complementing the exhibition and networking opportunities, the ITB Berlin Convention addresses these challenges and opportunities in greater depth through the Marketing & Distribution Track.
Tickets
Experience the segment of ITB Berlin 2027 up close: Secure your trade visitor ticket.
Until 14 January 2027, even at the early bird price.
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Marketing & Distribution at ITB Berlin
Marketing and distribution play a key role in shaping success across the global travel industry. The Marketing & Distribution segment brings together tourism companies, destinations, technology providers, platforms and marketing professionals to exchange ideas on innovative strategies, digital solutions and future-oriented distribution concepts. Showcase your expertise, expand your network and strengthen your market presence at ITB Berlin.