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ITB Berlin
Convention
Convention and trade show in one
Thank you for making the ITB Berlin Convention a success!
A heartfelt thank you to all exhibitors, partners, and our Board of Experts for their valuable contributions and dedication. You made this year’s convention a unique platform for exchange, inspiration, and future-focused dialogue. We look forward to welcoming you to the next edition from 16 – 18 March 2027.
Participation is included with the ITB Berlin trade visitor ticket. Tickets will be available from December in the ITB Berlin Ticket shop.
All sessions of the ITB Berlin Convention were streamed and can be viewed on our YouTube channel.
Here you will find the program for the ITB Berlin Convention 2026.
ITB Berlin Convention 2025 in figures
Program overview
The ITB Berlin Convention serves as the epicenter for transformative knowledge and discussions in the global tourism industry.
Over 400 international speakers shared and discussed their insights in stimulating sessions on key topics such as sustainability and technology. This is the program overview for the ITB Berlin Convention 2026:
ITB Transition Lab
From reaction to action:Balancing decision-making with relevant KPIs
Participants in this year’s ITB Transition Lab gained valuable insights and jointly developed key KPIs and prompts to collect data effectively and evaluate it in a meaningful way.
This strengthened their ability to make well-informed and confident decisions and lead their companies toward long-term success.
Board of Experts as an experienced curatorial team
The ITB Berlin “Board of Experts” once again contributed its expertise in 2026. Its members were responsible for one or more of the topic tracks and played a key role in shaping the program with their deep industry knowledge.
Many thanks to our Board of Experts for their valuable contribution to the success of ITB Berlin Convention 2026.
Dr. Markus Heller
Managing Partner at Dr. Fried & Partner GmbH
Lea Jordan
Co-Founder at techtalk.travel
Charlotte Lamp Davies
Founder A Bright Approach
Prof. Dr Willy Legrand
Professor at IU International University of Applied Sciences
Prof. Dr. Harald Pechlaner
Prof. Dr. Harald Pechlaner, Professor of Tourism at the Catholic University of Eichstätt-Ingolstadt and Scientific Director of the Competence Center Green Transformation in Tourism
Prof. Dr. Heinz-Dieter Quack
Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes
Dirk Rogl
Founder Travel. Commerce
Dr. Karoline Wiegerink
Professor of City Hospitality, Hotelschool The Hague
ITB Berlin Convention partners
Ensuring a smooth implementation are our partners NEUSTA Grafenstein and Beeftea.
