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ITB Berlin
Convention
Tracks 2024
The ITB Berlin Convention 2024
The ITB Berlin Convention 2024 became a pioneer. Under the motto "Pioneer the Transition in Travel & Tourism. Together.", experts from business, science and politics will discuss new concepts and strategies for a travel industry in transition at the Berlin Exhibition Grounds from 5 - 7 March.
The ITB Berlin Convention is included in your ticket for ITB Berlin.
Explore the theme tracks 2024
3 days, 4 stages, endless expert knowledge.
Discover the theme tracks of the ITB Berlin Convention 2024 here:
Future Track
Where Transition becomes Reality
The ITB Berlin Future Track is the place where change in tourism becomes reality. With an eye on the challenges of the present, the Future Track provides guidance on important opportunities and...
Marketing & Distribution Track
Pioneering Transformation Together.
Influential industry leaders share their insights and knowledge in various engaging formats. Expect inspiring keynotes...
Responsible Tourism Track
Biodiversity conservation and restoration intertwines seamlessly with climate and social justice in global tourism's narrative, compelling the industry towards more...
Tour Operator & Travel Sales Track
Shaping the Future Together: New Business Logics for Tour Operators and Travel Sales
In a dynamically changing world of the travel industry, where innovation and adaptability are crucial, the ITB Berlin Tour Operator & Travel Sales Track offers deep insights into...
Carrier & Cruise Track
Shaping the Future Together: Market Responses to Current Challenges in the Aviation and Cruise Industry
The ITB Berlin Carrier & Cruise Track is dedicated to the strategic adjustments and challenges faced by the aviation and cruise industries. A key topic is...
Destination Track
Smart. Digital. Sustainable. Transforming the Destination.
Destinations are heading into an era characterised by unpredictability, driven by complicated geopolitical situations, social and...
Hospitality Track
The hospitality industry is undergoing continuous transformation. Today's challenges necessitate swift, practical solutions for managing both guest and employee experiences. Simultaneously, shifting demand...
Sustainable Destination Track
Climate action is urgent: Destinations and business owners need to invest in intelligent sustainable development, putting emphasis on the well-being of...
Diversity & Inclusion Track
The highly anticipated Diversity & Inclusion Track makes its triumphant return to the ITB Berlin Convention. Exploring a spectrum of crucial themes such as workplace diversity...
MICE Track
The MICE Track at ITB Berlin Convention 2024 is a forward-thinking event covering the MICE (Meetings, Incentives, Conventions, and Events) industry's diverse facets and...
Business Travel Track
As the landscape of business travel undergoes rapid change, the Business Travel Track hosted by VDR (German Business Travel Association) invites...
Youth, Adventure & Outdoor Track
Adventure and Outdoor tourism grows in popularity…Youth and Student Travel still holds a large market share in Tourism worldwide. But how is the transition to new time changed, how to prepare for...
Future Work Track
Resolving the Mismatch of Human Capital
The ITB Berlin Future Work Track focuses on the people who work or should work in tourism. The rules of work have changed dramatically. The Future Work Track offers...
Medical, Wellness & Health Track
The Health & Medical Tourism segment is booming and becoming ever more important, especially also after Covid: Preventing- and regenerating health became a main concern, a rising number of...
eTRAVEL TRACK
Pioneering the transition together: Where to start and where to head when mastering change with technology
The think-tank for technology-driven innovation and digital transformation in tourism and hospitality. How to master transformation with technology? How to manage...
eTRAVEL TRACK – HOTEL TECHNOLOGY TRACK
Pioneering the transition together: How to master digital transformation in Hospitality
How can hotels and hospitality operators master digital transformation successfully and benefit from technology? Relevant technology trends and developments...
eTRAVEL TRACK – TTA FORUM
In 2024, see the return of the highly anticipated Technology Tours and Activities Forum (TTA) track at the ITB Berlin convention. These presentations will be...
eTRAVEL TRACK – AI TRACK
How artificial intelligence becomes reality in travel
Artificial intelligence is everywhere. And the new AI Track is the place where it becomes tangible for holidaymakers. We explain the benefits of neural networks and...
eTRAVEL TRACK – DIGITAL DESTINATION TRACK
A digital journey to where the knowledge graph must not end
The Digital Destination Track is the new innovation platform in German-speaking tourism (and in German only). We use open data as a basis and show innovations where...