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Dear trade visitor,
In just 14 days, ITB Berlin 2025 kicks off! From 4 - 6 March a diverse program with exclusive highlights awaits you.
Start using the interactive hall plan and the new ITB Berlin app now.
Look forward to exciting events and the opportunity to book discounted public transport tickets.
Make the most out of ITB Match & Meet for efficient networking and explore the MICE HUB, Career Center, and Home of Luxury.
Additionally, don’t miss the conneXion Night, the ITB Berlin Convention and much more!
Read on for all the details and make sure you don’t miss out on any of the exciting opportunities waiting for you at ITB Berlin 2025!
Best regards,
Your ITB Berlin Team
Book your ticket for public transportation services in Berlin simply in the ITB Berlin Ticketshop along with your trade visitor ticket – at a discounted price!
The ticket is valid only for the duration of your trade visitor ticket: A one-day ticket entitles you to purchase a day pass, while a multi-day ticket allows you to buy a pass for the entire event duration.
You've already purchased your ticket? Simply click on “View order” in the confirmation email of your ticket purchase. You will then be taken to the ITB Berlin ticket shop where you can add the relevant ticket under “Change your order”.
From now on, you can access the interactive hall plan! This practical tool helps you plan your visit to the trade fair efficiently and provides a comprehensive overview of all halls, exhibition areas/stands within the halls, stages, catering areas, and much more.
From panel discussions, keynote speaches, and interviews to press conferences, exhibitor stand events, award ceremonies, workshops, networking & evening events, and much more – whether live on-site at the Berlin Exhibition Grounds or hybrid events: The event overview provides all the events taking place at ITB Berlin. Check back regularly, as new events are continuously added!
The ITB Berlin App has been completely redesigned and now offers even more features! Plan your event schedule, discover exhibitors, and stay up to date at all times.
Important: If you still have an older version of the app on your smartphone, please update it in the App Store – or download the brand-new version directly!
Maximize your ITB Berlin success with ITB Match & Meet, the smart networking tool for targeted business connections. Participation is free and already included in your ticket!
- Ticket category: "Buyer" and "Trade Visitor"
The Home of Luxury opens its doors and promises unforgettable moments, inspiring encounters and valuable business opportunities in the world of luxury.
In addition to the premium atmosphere that you will experience as a participant at the Home of Luxury, you can also be part of an exclusive program. Our program offers a colorful variety.The focus is of course on one thing: networking!
The ITB MICE HUB is the meeting point for MICE professionals at ITB Berlin, where international exhibitors and trade visitors make valuable connections.
Highlight: The ITB MICE Track at the ITB Berlin Convention on 4 March (3 pm – 5:30 pm) featuring exciting presentations, best practices, and networking. Look forward to keynotes, panels, and engaging exchanges with the community!
We would like to invite you to the get-together at the ITB MICE Hub on 4 March starting at 2.30 pm. Come and visit us in Hall 10.2, Stand 202.
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Visit the Medical & Health Tourism Pavilion, for the first time in Hall 4.1, with medical tourism providers and clinics from Turkey, Croatia and Germany.
The health tourism associations ESPA, EHTTA and HTI are also represented in the pavilion again.
A meeting lounge and a comprehensive supporting program with networking events, the Medical & Health Night with awards ceremony, as well as lectures and discussions on the Pavilion stage complete this year's offering.
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Employers and universities would like to get to know you at the ITB Career Center in Hall 4.1. Curious who is there? Find out more here.
You can also take advantage of career counselling with an application portfolio check and free application photos at the stand of the Federal Employment Agency. Or you can find your dream job directly at the ITB Job Wall.
Time is running out! Don’t miss the chance to participate in the Pitch Competition. Sign up by February 21st!
Register now.
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The conneXion Night will celebrate its premiere on 5 March as part of ITB Berlin. The new networking event is aimed specifically at young professionals in the tourism industry.
On the one hand, conneXion Night offers its guests plenty of space to celebrate together. At the same time, it enables them to network with decision-makers from the tourism industry and make valuable contacts. You want to be there? Then register here:
Join the Green Destinations Story Awards 2025 on 4 March at 6 pm at the Blue Stage (Hall 7.1) to celebrate the best stories from the Top 100 Stories Competition.
This year’s ITB Earth Award honors leadership and innovation in combating climate change within tourism. The event will also announce newly certified destinations, the GD2025 Global Conference hosts, and the launch of the Good Travel Alliance. Meet the Green Destinations team at Hall 4.1, Booth 212!
From 4 - 6 March, the ITB Berlin Convention will once again shed light on important topics and issues of a tourism industry in transition in 17 themed tracks.
The Carrier & Cruise Track, the Business Travel Track, the MICE Track and the Future Track in particular promise exciting presentations and impulses on challenges in the business travel market, in international air and cruise travel, in the event and meeting sector and in the world of work in tourism. Renowned experts will provide information on current trends, present best cases and offer specific recommendations for action.
The WTCF (World Tourism Cities Federation) is Stage Sponsor of the Orange Stage.
Microsoft Advertising is Track Sponsor of the Future Track.
Albania is Europe’s rising tourism star, attracting over 11 million visitors in 2024 and securing more than €3 billion in strategic tourism investments.
With a liberal investment climate, prime location, and booming sectors like hospitality and real estate, it’s a hub of opportunity. Supported by government reforms, green initiatives, and record FDIs, Albania aligns growth with sustainability and innovation.
Discover why this “last unturned stone” is a must for investors seeking dynamic, long-term growth.
Are you also interested in becoming the official partner country of ITB Berlin? Then contact us now at: sponsoring@messe-berlin.de
Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
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300 Seconds| Noam Toister from Travelier’
In this episode, Noam Toister, CEO and co-founder of Travelier, joins host Lea Jordan to discuss ground and sea transportation. Noam shares his insights on the sector and explains why there are so many reasons to be excited about the current developments and Travelier's role in this.
Tourism trends 2025: Between success and disruption
The travel industry experienced a brilliant comeback in 2024. Hopes are high that growth will stabilize and demand will remain strong. But new challenges and uncertainties call for caution.
Read more here.
Costa Rica’s sustainable, experience-based tourism in the spotlight at ITB Berlin 2025
Costa Rica is set to give visitors to ITB Berlin 2025 a taste of its dynamic approach to tourism blending sustainability, adventure, and cultural heritage.
Read more here.
We have the answers!
We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
