Travel
Technology
&TTA

TTA - The Marketplace for Technology, Tours & Activities

Immerse yourself in the third largest market in the travel industry!

TTA is the successful platform at ITB Berlin where four of the most important sectors of the tourism industry meet, all with the same goal: To promote and sell in-destination services.

Benefit from networking events, workshops and congress sessions as well as a dedicated exhibition area. TTA at ITB Berlin includes exhibition and networking events. Meet tour guides and suppliers, technology specialists, destinations and intermediaries.

What to expect

Contacts

The ITB Berlin Travel Technology segments features five halls (5.1, 6.1, 7.1c, 8.1, 10.1) where providers present global distribution systems (GDS), reservation systems, travel agency & airline software, channel management solutions, content management solutions, hotel technology, payment solutions, social media, web & data analytics software, front- / back-office-systems and much more.

Content

ITB Berlin Travel Technology segments reflects the complete technology value chain in full.

Established companies and ambitious startups present their latest innovations at the eTravel Stage in hall 6.1 on three trade show days. Attendance is included in your ITB Berlin Ticket.

Innovation

ITB eTravel Stage is the think-tank for technology-driven innovation and digital transformation in tourism and hospitality.

We present cutting edge keynote speeches, case studies with best practice relevance, field reports, significant learnings or even failures, pitches and panel discussions around travel technology and digitalization in the travel industry.

eTravel Stage

eTRAVEL TRACK

Pioneering the transition together: Where to start and where to head when mastering change with technology

The think-tank for technology-driven innovation and digital transformation in tourism and hospitality. How to master transformation with technology? How to manage...

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Track on Demand

HOSPITALITY TECH TRACK

Pioneering the transition together: How to master digital transformation in Hospitality

How can hotels and hospitality operators master digital transformation successfully and benefit from technology? Relevant technology trends and developments...

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Track on Demand

TOURS & ACTIVITIES TRACK

In 2025, the Tours and Activities track at ITB Berlin will delve into the technologies...

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Track on Demand

AI TRACK

How artificial intelligence becomes reality in travel

Welcome to the big AI push in travel: Autonomous agents not only perfect travel planning, but they also...

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Track on Demand

DESTINATION TECH TRACK

A digital journey to where the knowledge graph must not end

The Destination Tech Track is the central innovation platform for destinations and their creators. We present new forms of...

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Track on Demand

Become an exhibitor

Registration for this segment is open now in the exhibitor portal.

Individual stand space without stand construction

STAND FORM (without stand construction, MIN. STAND SIZE 9 M²)	EARLY BIRD PRICE until 1 July 2025	REGULAR PRICE from 2 July 20245
Row stand, one side open	EUR 217.00/ m²	EUR 222.00/ m²
Corner stand, two sides open (17% surcharge)	EUR 253.89/ m²	EUR 259.74/ m²
Peninsula stand, three sides open (42% surcharge)	EUR 308.14/ m²	EUR 315.24/ m²
Island stand, four sides open (67% surcharge)	EUR 362.39/ m²	EUR 370.74/ m²

Stand packages

STAND FORM (Stand package)	EARLY BIRD PRICE until 1 July 2024	REGULAR PRICE from 2 July 2024
eTW V1 - stand package 9 - 15 m²	EUR 431.00/ m²	EUR 437.00/ m²
eTW V2 - stand package 9 - 15 m²	EUR 560.00/ m²	EUR 571.00/ m²
eTW V3 - stand package from 15 m²	EUR 574.00/ m²	EUR 585.00/ m²
Counter - eTW V4 (Counter)	EUR 3,200.00	EUR 3,300.00