• Exhibitor: myclimate
• Stand number: Hall 4.1 | 212

The digital platform myclimate “Cause We Care” is a best-practice example of digital transformation in climate protection. It is reshaping the tourism and events sector by systematically integrating sustainability and making it scalable. Companies, associations and individuals are connected through a central digital ecosystem and receive practical tools to actively shape the pathway to net zero.

Digital Innovation and Functions

CO₂ accounting: An intuitive tool enables transparent recording and analysis of emissions.

Measures tool: Sustainability strategies can be planned, prioritised and implemented digitally on an ongoing basis.

Financing: Contributions from guests and employees are doubled and managed for specific purposes – ensuring maximum impact through digital transparency.

Participation: Guests are actively involved and receive concrete options for meaningful climate action.

Impact-Oriented Approach

The approach: act locally – take global responsibility. Digital planning continuously reduces emissions, while unavoidable emissions are offset through national and international climate protection projects. 75% of funds flow into local measures, 25% into global projects – a dual impact that is both scalable and measurable.

How it Works in the Booking Process

When purchasing a tourism service, event ticket or product, guests can voluntarily contribute to climate protection via the company’s payment or ticketing system. This contribution is doubled by the partner company and collected in a dedicated fund. The new platform ensures digital traceability, simplifies financial flows for compensation and reduction projects, and makes the impact visible to all stakeholders – an innovative model that builds transparency and trust. With the myclimate “Cause We Care” platform, climate protection becomes a digital innovation: practical, scalable and transformative. It demonstrates how technology accelerates sustainability while actively involving guests.

More information at www.myclimate.org