Organzier:
Website Messe Berlin
Event Date:
3-5 March 2026
ITB - The Travel Network
3-5 March 2026

Trip.com Group

ITB Innovators

Product visual with a smart graphic on the right-hand side displaying travel data.
Trip.Planner integrates inspiration, planning and booking into an AI-powered all-in-one travel solution within the Trip Community. © Trip.com

Trip Community connects inspiration, planning and booking within one ecosystem

Exhibitor: Trip.com Group
Stand number: Hall 9 | 121

In practice, travel inspiration, planning and booking are often fragmented. Trip Community addresses this separation by consolidating a wide range of content, services and stakeholders within a connected ecosystem, thereby transforming the way travel is discovered, planned and experienced.

A connected ecosystem of content, data and stakeholders

Trip Community combines several interconnected components: Trip.Moments enables the sharing of authentic travel content; Trip.Pulse highlights trends in destinations and travel themes; Trip.Events brings together global events and activities; while Local Guides provide verified local expertise. With Influencer 4 Biz, creators are directly connected with destinations, hotels and travel providers.

Trip.Planner as the central planning hub

At the core is Trip.Planner, an AI-powered solution designed to simplify complex travel planning. As a central hub, it integrates transport, accommodation, attractions and activities into a single itinerary. This is based on real-time availability and reliable travel data, enhanced by user preferences, travel duration and individual travel styles.

Flexible planning with continuous AI support

An interactive map view, flexible editing tools and continuous AI support allow travel plans to be adjusted dynamically. Existing bookings can be integrated directly, improving planning continuity and overall clarity.

Technological, economic and social added value

Trip Community uses AI and real-time product data to enable seamless travel planning within a single ecosystem. At the same time, it creates economic value by linking content and commerce and by opening up new collaboration opportunities between creators, destinations and travel providers.

The growing demand for authentic experiences is also reflected in the use of Trip.Planner: following an update in August 2025, the solution recorded a 180% year-on-year increase in unique visits.

Further information is available at www.trip.com