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Angola’s new brand identity: “The Rhythm of Life” showcases the country’s diversity
Angola is unveiling a new corporate design and the guiding theme “The Rhythm of Life”, which reflects the country’s diversity, dynamism and cultural identity through a powerful visual language.
© Ministry of Tourism of Angola @ Kleber Group
As the Official Host Country of ITB Berlin 2026, Angola is now presenting itself with a new corporate design and logo that translate the country’s diversity and rhythm into a striking visual identity. Under the guiding theme “The Rhythm of Life”, Angola Tourism brings the distinctive qualities of Africa’s seventh-largest country into a clear and memorable visual world. The new brand identity makes visible what makes Angola truly unique: the dynamism of its natural landscapes, the cultural diversity of its people, the soul of its music and the sophistication of its cuisine.
“We are delighted to continue supporting Angola on its determined path onto the international tourism stage,” says Julia Kleber, CEO of KLEBER GROUP. “The new identity provides a solid foundation for showcasing Angola’s unique character, and we are confident that the strategy will resonate with target audiences in the UK, Spain, Poland and South Africa. Angola is a remarkable destination waiting to be discovered.”
Ministry of Tourism of Angola @ Kleber Group / Credit Robert Haidinger
The new brand identity is built around four dimensions which together define the rhythm of Angola and form the basis of its visual identity:
Natural Rhythm
From the thunder of the Kalandula Falls to the stillness of the Namib Desert and the gentle pulse of the Atlantic Ocean – Angola’s natural landscapes reveal extraordinary diversity and power.
Vibrant Rhythm
History, people and landscapes create an emotional intensity that touches and leaves a lasting impression on visitors.
Human Rhythm
More than 100 ethnic groups live together in harmony in Angola. This cultural richness is unique in Africa and shapes the country’s identity.
Musical Rhythm
Angola is the birthplace of Kizomba, Semba and Kuduro – distinctive music and dance styles that have gained global recognition and convey the country’s vibrant spirit.
Angola’s new tourism logo has been designed as a living element: flexible in use, adaptable to different contexts and yet instantly recognisable. It reflects the country’s dynamism and versatility and forms the foundation of a modern, consistent brand presence. The colour palette reinforces this message: a bold orange symbolises warmth and vitality, deep green stands for nature and authenticity, bright yellow represents energy and optimism, while black conveys strength and contrast. The design is complemented by modern typography and graphic elements that highlight Angola’s diversity and integrate seamlessly across a wide range of communication channels – from social media and trade fairs to outdoor advertising and merchandising.
Ministry of Tourism of Angola @ Kleber Group / Credit Robert Haidinger
The new identity also includes the website www.angolatourism.com, which brings the country’s visual language to life for visitors. It offers content on culture, nature and cuisine, as well as all key information for travel planning in one place.
“With this relaunch, we are sending a strong signal for the future of tourism in Angola. Our aim is to make the uniqueness and diversity of our country visible and to invite travellers worldwide to experience the rhythm of Angola with all their senses,” says Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola.
Minister of Tourism of Angola, Márcio de Jesus Lopes Daniel © Ministry of Tourism of Angola
The essence of Angola as an emerging travel destination, as well as the journey towards its new brand identity, is also brought to life emotionally in a new image film and corporate brand video, making it accessible to a global audience.
Further information on Angola, the Official Host Country of ITB Berlin 2026, can be found at www.angolatourism.com.